Westside Investment Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, estate planning, insurance, retirement plan services, and tax planning. Financial planning was provided to 51–100 clients last fiscal year.
Westside Investment Management reports 890 clients. They include 474 individual clients, 365 high-net-worth individuals, and 31 pension and profit-sharing plans. Of its assets, 100.0% ($889M across 755 accounts) are managed with discretion. A wrap fee program the firm both sponsors and manages holds $1.6M. Of its clients, 1% are outside the U.S.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 53% | 11% |
| High-net-worth individuals | 41% | 75% |
| Pension and profit-sharing plans | 3% | 3% |
| Charitable organizations | <1% | <1% |
| Corporations and other businesses | 1% | 11% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 474 | $99M | 11.1% | $209K |
| High-net-worth individuals | 365 | $663M | 74.6% | $1.82M |
| Pension and profit-sharing plans | 31 | $25.4M | 2.9% | $818K |
| Charitable organizations | 8 | $3.31M | 0.4% | $414K |
| Corporations and other businesses | 12 | $98M | 11.0% | $8.17M |
| Total | 890 | $889M | 100% | $999K |
- Clients
- 474
- Regulatory AUM
- $99M
- AUM share
- 11.1%
- Avg. per client
- $209K
- Clients
- 365
- Regulatory AUM
- $663M
- AUM share
- 74.6%
- Avg. per client
- $1.82M
- Clients
- 31
- Regulatory AUM
- $25.4M
- AUM share
- 2.9%
- Avg. per client
- $818K
- Clients
- 8
- Regulatory AUM
- $3.31M
- AUM share
- 0.4%
- Avg. per client
- $414K
- Clients
- 12
- Regulatory AUM
- $98M
- AUM share
- 11.0%
- Avg. per client
- $8.17M
Total
- Clients
- 890
- Regulatory AUM
- $889M
- AUM share
- 100%
- Avg. per client
- $999K
- Clients outside the U.S.
- 1%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
Westside Investment Management charges up to 1.50% a year for its Investment Advisory Services. The fee is billed in advance. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Planning and Consulting (Stand-Alone)
- Stand-alone financial planning and consulting is charged hourly or at a fixed rate, depending on the level and scope of the service; no fixed rate is stated.
- Money Manager Search and Monitoring
- Annual fee of 0% to 1.50% of the client's managed assets being monitored by the firm, depending on account size and complexity.
Frawley Capital Management, Inc. owns 50% to 75% of Westside Investment Management and is in turn owned by James Frawley (75% or more). The leadership team of Westside Investment Management includes Chief Compliance Officer James Frawley. It has 14 employees, 7 of them in advisory roles.
Leadership
James FrawleyChief Compliance Officer
Investment adviser representatives
7 representatives listed in the SEC register as of 9 October 2026.
Staff
- 14 employees
- 7 in advisory functions
- 7 state-registered reps
- 7 broker-dealer reps
- 6 insurance agents
- Owns 50% to 75% of Westside Investment Management, LLC
Frawley Capital Management, Inc.
Control person · since February 2022
- Owns 75% or more of Frawley Capital Management, Inc.
James Frawley
Control person · since February 2022
- Owns 50% to 75% of Westside Investment Management, LLC
DTC Investment Management Inc.
Control person · since February 2022
- Owns 75% or more of DTC Investment Management Inc.
David Clark
Control person · since February 2022
Westside Investment Management’s regulatory assets grew from $716M (February 2021) to $889M (February 2026); clients rose from 443 to 890 and employees from 8 to 14.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Feb 2026February 2026 | $889M | 890 | 14 | 3 |
| Apr 2025April 2025 | $774M | 1,121 | 17 | 3 |
| Mar 2024March 2024 | $659M | 2,478 | 15 | 3 |
| Apr 2023April 2023 | $512M | 461 | 12 | 3 |
| Jun 2022June 2022 | $521M | 436 | 14 | 3 |
| Feb 2021February 2021 | $716M | 443 | 8 | 3 |
Besides its headquarters, Westside Investment Management has 2 offices, with 3 listed addresses across 3 states.
California · 1 listed address
- 2444 Wilshire BLVD, Suite 303, Santa MonicaHQ
Hawaii · 1 listed address
- 33 Lono Avenue, Kahului
Oklahoma · 1 listed address
- 10900 Hefner Pointe Drive, Oklahoma City
Contact and registration details
- Legal name
- Westside Investment Management, LLC
- Headquarters
- 2444 Wilshire BLVD, Suite 303, Santa Monica, CA 90403
- Website
- westsideim.com
- Phone
- 310-315-9400
- @westsideim
- SEC file
- 801-71762
- Founded
- 2010
- Structure
- California LLC
- Fiscal year end
- December
Westside Investment Management’s named custodians for separately managed accounts are LPL Financial ($741M, 84%) and Charles Schwab ($138M, 16%). Westside Investment Management does not have custody of client assets.
- LPL FinancialLPL Financial LLC · Fort Mill, SC · $741M84%
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $138M16%
At year end, Westside Investment Management’s separately managed accounts were mostly in funds (65%) and stocks (32%). Its reported 13F holdings for the quarter ended 30 June 2026 total $761M across 1,446 positions; the largest are Apple Inc. (3.5%), Vanguard High Dividend ETF Index Fund ETF Shares (3.4%) and Invesco Qqq (3.0%).
What the accounts hold
- Stocks32%
- Funds65%
- Cash3%
Reported 13F holdings
- $761M
- Reported 13F value
- 1,446
- Positions
- 24.1%
- In the 10 largest
- +16.6%
- Value vs. prior quarter
- Apple Inc.3.5%
- Vanguard High Dividend ETF Index Fund ETF SharesETF3.4%
- Invesco QqqETF3.0%
- Vanguard Total Stock Market Index Fund ETF SharesETF2.8%
- Alphabet Inc. Class A2.2%
- Tutor Perini2.2%
- Eton Pharmaceuticals2.1%
- Amazon Com Inc.1.9%
- Micron Technology Inc.1.7%
- iShares Core MSCI ETF ETFETF1.5%
Together, the ten largest are 24.1% of reported value.
How many clients does Westside Investment Management have?
Westside Investment Management has 890 clients and manages $889 million for them, as of February 2026. They include 474 individual clients, 365 high-net-worth individuals, and 31 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 27 February 2026
What services does Westside Investment Management offer?
Westside Investment Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, estate planning, insurance, retirement plan services, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Westside Investment Management charge?
Westside Investment Management charges up to 1.50% a year for its Investment Advisory Services. The fee is billed in advance.
Which custodians does Westside Investment Management use?
Westside Investment Management’s separately managed account assets are held at LPL Financial LLC (Fort Mill, SC), with $741M and Charles Schwab & Co., Inc. (Westlake, TX), with $138M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 27 February 2026
How many financial advisors does Westside Investment Management have?
Westside Investment Management has 7 investment adviser representatives registered with state securities authorities, out of 14 employees, and 7 perform investment advisory functions. 7 employees are registered representatives of a broker-dealer and 6 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Westside Investment Management invest in?
At the end of its last fiscal year, Westside Investment Management’s separately managed accounts held 65% registered funds (mutual funds, ETFs, BDCs), 32% exchange-traded equities and 3% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Westside Investment Management?
Westside Investment Management is owned through holding companies by James Frawley and David Clark. Its direct owners are Frawley Capital Management, Inc. (50% to 75%) and DTC Investment Management Inc. (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 27 February 2026
How does Westside Investment Management get paid?
Westside Investment Management is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Westside Investment Management?
Westside Investment Management’s main office is at 2444 Wilshire BLVD, Suite 303, Santa Monica, CA 90403. Its phone number is 310-315-9400. Its website is westsideim.com.