Wealth Preservation Advisors provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, and insurance.
Wealth Preservation Advisors reports 330 clients. They include 222 individual clients and 108 high-net-worth individuals. Of its assets, 97.2% ($575M across 896 accounts) are managed with discretion; $16.7M across 92 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 67% | 20% |
| High-net-worth individuals | 33% | 80% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 222 | $119M | 20.2% | $537K |
| High-net-worth individuals | 108 | $472M | 79.8% | $4.37M |
| Total | 330 | $592M | 100% | $1.79M |
- Clients
- 222
- Regulatory AUM
- $119M
- AUM share
- 20.2%
- Avg. per client
- $537K
- Clients
- 108
- Regulatory AUM
- $472M
- AUM share
- 79.8%
- Avg. per client
- $4.37M
Total
- Clients
- 330
- Regulatory AUM
- $592M
- AUM share
- 100%
- Avg. per client
- $1.79M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Wealth Preservation Advisors charges up to 1.80% a year for its Comprehensive Portfolio Management. The fee is billed in advance and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Retirement Plan Consulting
- Fees based on a percentage of managed plan assets will not exceed 1.00%; the fee-paying arrangement is set case by case in the signed agreement.
HTP Enterprises, LLC owns 75% or more of Wealth Preservation Advisors and is in turn owned by Gene Rice (75% or more). It has 3 employees, 2 of them in advisory roles.
Leadership
- Nina StrozakChief
Investment adviser representatives
2 representatives listed in the SEC register as of 9 October 2026.
- Gene Ray Rice
- Nina Kristin Strozak
Staff
- 3 employees
- 2 in advisory functions
- 2 state-registered reps
- 2 insurance agents
- Owns 75% or more of Wealth Preservation Advisors, LLC
HTP Enterprises, LLC
Control person · since July 2014
- Owns 75% or more of HTP Enterprises, LLC
Gene Rice
Control person · since July 2014
Wealth Preservation Advisors’ regulatory assets grew 1.7× from $339M (May 2021) to $592M (March 2026); clients rose from 267 to 330 and employees fell from 6 to 3.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $592M | 330 | 3 | 1 |
| Mar 2025March 2025 | $536M | 315 | 3 | 1 |
| Mar 2024March 2024 | $480M | 323 | 3 | 1 |
| May 2023May 2023 | $388M | 300 | 5 | 1 |
| Jun 2022June 2022 | $399M | 247 | 5 | 1 |
| May 2021May 2021 | $339M | 267 | 6 | 1 |
Besides its headquarters, Wealth Preservation Advisors has 0 offices, with 1 listed address in 1 state.
Tennessee · 1 listed address
- 715 Market Street, Suite 307, ChattanoogaHQ
Contact and registration details
- Legal name
- Wealth Preservation Advisors, LLC
- Headquarters
- 715 Market Street, Suite 307, Chattanooga, TN 37402
- Website
- wpafinancial.com
- Phone
- 423-486-9400
- SEC file
- 801-77997
- Founded
- 2013
- Structure
- Tennessee LLC
- Fiscal year end
- December
Wealth Preservation Advisors’ named custodians for separately managed accounts are Charles Schwab ($437M, 76%) and Raymond James ($142M, 24%). Wealth Preservation Advisors has custody of $290M for 405 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $437M76%
- Raymond JamesRaymond James & Associates, Inc. · St. Petersburg, FL · $142M24%
At year end, Wealth Preservation Advisors’ separately managed accounts were mostly in funds (53%) and stocks (38%). Its reported 13F holdings for the quarter ended 30 June 2026 total $175M across 88 positions; the largest are Alphabet Incorporated Cap Stk Class C (20.1%), Nvidia Corp. (12.7%) and Amazon Com Incorporated (10.8%).
What the accounts hold
- Stocks38%
- Funds53%
- Registered funds30%
- Pooled vehicles23%
- Cash6%
- Other3%
- Annuities3%
Reported 13F holdings
- $175M
- Reported 13F value
- 88
- Positions
- 71.6%
- In the 10 largest
- +45.7%
- Value vs. prior quarter
- Alphabet Incorporated Cap Stk Class C20.1%
- Nvidia Corp.12.7%
- Amazon Com Incorporated10.8%
- Microsoft Corp.6.1%
- Apple Incorporated5.9%
- Peoples Bancorp Incorporated5.7%
- Vanguard Value Index Fund ETF Shares · Uit Exchange Traded4.6%
- Vanguard Growth Index Fund ETF Shares · Uit Exchange Traded2.2%
- Vanguard Mid-cap Value Index Fund ETF Shares · Uit Exchange Traded1.9%
- Alphabet Incorporated Cap Stk Class A1.7%
Together, the ten largest are 71.6% of reported value.
How many clients does Wealth Preservation Advisors have?
Wealth Preservation Advisors has 330 clients and manages $592 million for them, as of March 2026. They include 222 individual clients and 108 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 10 March 2026
What services does Wealth Preservation Advisors offer?
Wealth Preservation Advisors provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, and insurance.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Wealth Preservation Advisors charge?
Wealth Preservation Advisors charges up to 1.80% a year for its Comprehensive Portfolio Management. The fee is billed in advance and is negotiable.
Which custodians does Wealth Preservation Advisors use?
Wealth Preservation Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $437M and Raymond James & Associates, Inc. (St. Petersburg, FL), with $142M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 10 March 2026
How many financial advisors does Wealth Preservation Advisors have?
Wealth Preservation Advisors has 2 investment adviser representatives registered with state securities authorities, out of 3 employees, and 2 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Wealth Preservation Advisors invest in?
At the end of its last fiscal year, Wealth Preservation Advisors’ separately managed accounts held 38% exchange-traded equities, 30% registered funds (mutual funds, ETFs, BDCs), 23% pooled vehicles (private funds and similar), 6% cash and equivalents and 3% other. The 3% other category is described as: Annuities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Wealth Preservation Advisors?
Wealth Preservation Advisors is owned through a holding company by Gene Rice. Its direct owner is HTP Enterprises, LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 10 March 2026
How does Wealth Preservation Advisors get paid?
Wealth Preservation Advisors is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Wealth Preservation Advisors?
Wealth Preservation Advisors’ main office is at 715 Market Street, Suite 307, Chattanooga, TN 37402. Its phone number is 423-486-9400. Its website is wpafinancial.com.