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Waypoints Financial

Wealth managementRIA

Sebring, FLCRD 157494Updated

Waypoints Financial is an investment adviser based in Sebring, FL, registered with the SEC since 2024. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $158 million, as filed on 19 March 2026.

430
Clients
$363K
AUM per individual client
3
Advisory staff
1
Offices
1.60%
Annual fee
Up to

From Form ADV filed 19 March 2026SEC record

Services and clients

Waypoints Financial provides financial planning, portfolio management for individuals and small businesses, and pension consulting.

Waypoints Financial reports 430 clients. They include 396 individual clients, 32 high-net-worth individuals and 2 charitable organizations. Of its assets, 100.0% ($158M across 648 accounts) are managed with discretion. A wrap fee program the firm both sponsors and manages holds $158M. It advised 1 client without assets under management last fiscal year.

Clients and assets by client type
Clients430 clients
Assets$158M
Share of clients and assets by client type
Client typeClientsAssets
Individuals (other than HNW)92%36%
High-net-worth individuals7%63%
Charitable organizations<1%2%
Client breakdown and activity details
Individuals (other than HNW)
Clients
396
Regulatory AUM
$56.7M
AUM share
36.0%
Avg. per client
$143K
High-net-worth individuals
Clients
32
Regulatory AUM
$98.6M
AUM share
62.5%
Avg. per client
$3.08M
Charitable organizations
Clients
Fewer than 5
Regulatory AUM
$2.4M
AUM share
1.5%
Avg. per client
$1.2M

Total

Clients
430
Regulatory AUM
$158M
AUM share
100%
Avg. per client
—
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
1
Private funds advised
0
Financial planning clients last fiscal year
0

Fees and minimums

Waypoints Financial charges up to 1.60% a year for its Waypoints Wrap Fee Program. The fee is billed in arrears and is negotiable. The brochure also prices one other service, listed under fee details.

Fee details and sources

Other fees

Stand-alone financial planning
Stand-alone financial planning is a fixed fee of up to $10,000 or an hourly fee of up to $300 per hour, agreed in advance.

Ownership and people

John Clark owns 25% to 50% of Waypoints Financial. It has 3 employees.

Leadership

Investment adviser representatives

3 representatives listed in the SEC register as of 9 October 2026.

Staff

  • 3 employees
  • 3 in advisory functions
  • 3 state-registered reps
Who owns the firm
Waypoints Financial, LLC· the adviser
  • John Clark

    Control person · since March 2009

    Owns 25% to 50% of Waypoints Financial, LLC
  • Thomas Crutchfield

    Control person · since March 2009

    Owns 25% to 50% of Waypoints Financial, LLC
  • Victor Divietro

    Control person · since March 2009

    Owns 25% to 50% of Waypoints Financial, LLC

Growth and acquisitions

Waypoints Financial’s regulatory assets grew from $115M (June 2024) to $158M (March 2026); clients were 430 in both filings and employees fell from 6 to 3.

By annual filing
Measure
Figures from each annual filing
Waypoints Financial figures from each annual Form ADV filing
FiledRegulatory AUMClientsEmployeesOffices
March 2026$158M43031
February 2025$134M39831
June 2024$115M42761

Offices and registration details

Besides its headquarters, Waypoints Financial has 0 offices, with 1 listed address in Florida.

Listed office addresses in Florida
Sebring

Florida · 1 listed address

  • 149 East Center Avenue, SebringHQ

Contact and registration details

Legal name
Waypoints Financial, LLC
Headquarters
149 East Center Avenue, Sebring, FL 33870
SEC file
801-130707
Structure
Florida LLC
Fiscal year end
December

Custodians

Waypoints Financial uses Charles Schwab ($158M) as custodian for its separately managed accounts. Waypoints Financial has custody of $82.7M in client assets for 176 clients.

Reported separately managed account assets by custodian
$158M
named custodians
  • Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $158M100%

Investments and reported holdings

At year end, Waypoints Financial’s separately managed accounts were largely in funds (35%) and cash (35%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks27%
  • Funds35%
  • Bonds3%
  • Cash35%

Common questions

How many clients does Waypoints Financial have?

Waypoints Financial has 430 clients and manages $158 million for them, as of March 2026. They include 396 individual clients, 32 high-net-worth individuals and 2 charitable organizations.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 19 March 2026

What services does Waypoints Financial offer?

Waypoints Financial provides financial planning, portfolio management for individuals and small businesses, and pension consulting.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

How much does Waypoints Financial charge?

Waypoints Financial charges up to 1.60% a year for its Waypoints Wrap Fee Program. The fee is billed in arrears and is negotiable.

Source: WAYPOINTS FORM ADV PART 2 BROCHURE, filed 19 March 2026

Which custodians does Waypoints Financial use?

Waypoints Financial’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $158M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 19 March 2026

How many financial advisors does Waypoints Financial have?

Waypoints Financial has 3 investment adviser representatives registered with state securities authorities, out of 3 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Waypoints Financial invest in?

At the end of its last fiscal year, Waypoints Financial’s separately managed accounts held 35% registered funds (mutual funds, ETFs, BDCs), 35% cash and equivalents, 27% exchange-traded equities and 3% U.S. government and agency bonds.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Waypoints Financial?

Waypoints Financial’s direct owners are John Clark, Thomas Crutchfield and Victor Divietro, each holding 50% or less.

Source: Form ADV Part 1A, Schedules A and B, filed 19 March 2026

How does Waypoints Financial get paid?

Waypoints Financial is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

How do I contact Waypoints Financial?

Waypoints Financial’s main office is at 149 East Center Avenue, Sebring, FL 33870. Its phone number is 863-402-5650. Its website is waypointsfinancial.com.

Source: Form ADV Part 1A, Item 1.F, filed 19 March 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 19 March 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. WAYPOINTS FORM ADV PART 2 BROCHURE, submitted 19 March 2026.
  3. IAPD firm record, CRD 157494.
  4. SEC registered adviser data, annual Form ADV amendments filed 18 June 2024 to 19 March 2026. Items 1.F and 5.
  5. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. The logo is reproduced for identification from Waypoints Financial, website.

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