Verity Asset Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for investment companies, portfolio management for institutions, pension consulting, and selecting other managers.
Verity Asset Management reports 5,838 clients. They include 5,602 individual clients, 201 high-net-worth individuals, and 17 pension and profit-sharing plans. Of its assets, 100.0% ($1.15B across 7,603 accounts) are managed with discretion. It advised 5 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 96% | 36% |
| High-net-worth individuals | 3% | 38% |
| Investment companies | <1% | 8% |
| Pension and profit-sharing plans | <1% | 3% |
| Other investment advisers | <1% | 16% |
| Other client typesCorporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 5,602 | $412M | 35.7% | $73.5K |
| High-net-worth individuals | 201 | $434M | 37.6% | $2.16M |
| Investment companies | 1 | $91M | 7.9% | $91M |
| Pension and profit-sharing plans | 17 | $31.4M | 2.7% | $1.85M |
| Other investment advisers | 14 | $186M | 16.1% | $13.3M |
| Corporations and other businesses | Fewer than 5 | $214K | 0.0% | $71.3K |
| Total | 5,838 | $1.15B | 100% | — |
- Clients
- 5,602
- Regulatory AUM
- $412M
- AUM share
- 35.7%
- Avg. per client
- $73.5K
- Clients
- 201
- Regulatory AUM
- $434M
- AUM share
- 37.6%
- Avg. per client
- $2.16M
- Clients
- 1
- Regulatory AUM
- $91M
- AUM share
- 7.9%
- Avg. per client
- $91M
- Clients
- 17
- Regulatory AUM
- $31.4M
- AUM share
- 2.7%
- Avg. per client
- $1.85M
- Clients
- 14
- Regulatory AUM
- $186M
- AUM share
- 16.1%
- Avg. per client
- $13.3M
- Clients
- Fewer than 5
- Regulatory AUM
- $214K
- AUM share
- 0.0%
- Avg. per client
- $71.3K
Total
- Clients
- 5,838
- Regulatory AUM
- $1.15B
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 5
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Verity Asset Management charges 0.45%–1.50% a year for its Comprehensive Investment Advisory Services. Each asset band is charged at its own rate. The fee is billed in arrears. The brochure also prices 3 other services, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$100K | 1.50% |
| $100K–$150K | 1.20% |
| $150K–$250K | 1.15% |
| $250K–$500K | 0.95% |
| $500K–$750K | 0.75% |
| $750K–$1M | 0.60% |
| $1M–$2.5M | 0.50% |
| $2.5M and above | 0.45% |
Fee details and sources
Other fees
- Allocation Alert Service
- Annual fee of 1.00% of the first $250,000 of retirement plan assets, 0.85% of the next $250,000 and 0.70% above $500,000.
- Financial Planning
- Hourly fees typically range from $100 to $250 an hour; fixed fees typically range from $500 to $10,000.
- Model-Specific Investment Management Fees
- Maximum annualized fees of 0.10% to 0.95% for certain models and strategies, charged in addition to the basic advisory fee.
Verity Financial Group, Inc. owns 75% or more of Verity Asset Management. The leadership team of Verity Asset Management includes President Sean McGill and Chief Investment Officer Gordon Wegwart. It has 77 employees, 54 of them in advisory roles.
Staff
- 77 employees
- 54 in advisory functions
- 54 state-registered reps
- 26 broker-dealer reps
- 44 insurance agents
- 6 soliciting firms
- Owns 75% or more of Verity Asset Management, Inc.
Verity Financial Group, Inc.
Control person · since July 1996
- Owns 75% or more of Verity Asset Management, Inc.
Simplicity Financial Marketing Group Holdings, Inc.
Control person · since February 2018
- Owns 75% or more of Simplicity Financial Marketing Group Holdings, Inc.
Pequod Midco, Inc.
Control person · since October 2020
- Owns 75% or more of Pequod Midco, Inc.
Pequod Topco, Inc.
Control person · since October 2020
- Owns 75% or more of Pequod Topco, Inc.
Simplicity Group Holdings, L.P.
Control person · since October 2020
- Owns 50% to 75% of Simplicity Group Holdings, L.P.
Symmetry Investor Aggregator, L.P.
Control person · since December 2024
- Owns 25% to 50% of Symmetry Investor Aggregator, L.P.
Dragoneer Opportunities Fund VI, L.P.
Control person · since August 2021
- Owns 25% to 50% of Symmetry Investor Aggregator, L.P.
Skyknight Financial Holdings, L.P.
Control person · since July 2024
- Owns 25% to 50% of Symmetry Investor Aggregator, L.P.
Skyknight Capital Fund IV, L.P.
Control person · since January 2023
Verity Asset Management’s regulatory assets grew 1.7× from $661M (May 2021) to $1.15B (June 2026); clients rose from 3,699 to 5,838 and employees were 77 in both filings. Between 2013 and 2014, 2 advisory firms joined it. The most recent was Amundi Investments USA, in December 2014.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Jun 2026June 2026 | $1.15B | 5,838 | 77 | 11 |
| Jul 2025July 2025 | $1.04B | 5,730 | 67 | 12 |
| Apr 2024April 2024 | $903M | 4,641 | 64 | 10 |
| Apr 2023April 2023 | $783M | 4,187 | 69 | 9 |
| Jul 2022July 2022 | $818M | 4,832 | 97 | 16 |
| May 2021May 2021 | $661M | 3,699 | 79 | 19 |
Firms that joined
20141 joined
- Amundi Investments USANo filed AUM
20131 joined
- Chatham AdvisorsNo filed AUM
Firms whose SEC withdrawal reports a sale to this firm, and deals reported in the press. Teams that moved without selling a registered firm may not appear.
Besides its headquarters, Verity Asset Management has 10 offices, with 11 listed addresses across 6 states.
California · 4 listed addresses
- 210 S Sierra Ave, Oakdale
- 7921 Kingswood DR, Citrus Heights
- 17537 Oak St, Fountain Valley
- 213 S Sierra Ave, Oakdale
North Carolina · 2 listed addresses
- 280 S Mangum St, Ste 550, DurhamHQ
- 701 N 4th St, Wilmington
Texas · 2 listed addresses
- 330 Morrison Park DR, Southlake
- 8000 Fair Oaks Pkwy, Boerne
Florida · 1 listed address
- 2010 Raymond Diehl RD, Tallahassee
New York · 1 listed address
- 3075 Veterans Memorial Hwy, Ronkonkoma
Virginia · 1 listed address
- 119 Church St Ne, Blacksburg
Contact and registration details
- Legal name
- Verity Asset Management, Inc.
- Headquarters
- 280 S Mangum St, Ste 550, Durham, NC 27701-3676
- Website
- verityinvest.com
- Phone
- 919-490-6717
- @verity-asset-management
- SEC file
- 801-66730
- Structure
- North Carolina corporation
- Fiscal year end
- December
Verity Asset Management’s named custodians for separately managed accounts are Axos Clearing ($404M, 46%), Fidelity ($267M, 31%) and Tiaa ($205M, 23%). Verity Asset Management does not have custody of client assets.
- Axos ClearingAxos Clearing LLC · Omaha, NE · $404M46%
- FidelityFidelity Investments · Cincinnati, OH · $267M31%
- TiaaTiaa · Charlotte, NC · $205M23%
At year end, Verity Asset Management’s separately managed accounts were mostly in funds (66%) and stocks (12%). Its reported 13F holdings for the quarter ended 30 June 2026 total $264M across 223 positions; the largest are State Street SPDR SP 500 ETF Trust (5.0%), Invesco Bulletshares 2027 HI Yld Corp. BD ETF (3.1%) and Invesco Bulletshares 2026 High Yield Corporate Bond ETF (2.7%).
What the accounts hold
- Stocks12%
- Funds66%
- Bonds12%
- Cash8%
- Other2%
- Predominantly preferred stocks and exchange-traded reits2%
How many clients does Verity Asset Management have?
Verity Asset Management has 5,838 clients and manages $1.15 billion for them, as of June 2026. They include 5,602 individual clients, 201 high-net-worth individuals, and 17 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 5 June 2026
What services does Verity Asset Management offer?
Verity Asset Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for investment companies, portfolio management for institutions, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Verity Asset Management charge?
Verity Asset Management charges 0.45%–1.50% a year for its Comprehensive Investment Advisory Services. Each asset band is charged at its own rate. The fee is billed in arrears.
Which custodians does Verity Asset Management use?
Verity Asset Management’s separately managed account assets are held at Axos Clearing LLC (Omaha, NE), with $404M, Fidelity Investments (Cincinnati, OH), with $267M and Tiaa (Charlotte, NC), with $205M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 5 June 2026
How many financial advisors does Verity Asset Management have?
Verity Asset Management has 54 investment adviser representatives registered with state securities authorities, out of 77 employees, and 54 perform investment advisory functions. 26 employees are registered representatives of a broker-dealer and 44 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Verity Asset Management invest in?
At the end of its last fiscal year, Verity Asset Management’s separately managed accounts held 66% registered funds (mutual funds, ETFs, BDCs), 12% exchange-traded equities, 12% U.S. government and agency bonds, 8% cash and equivalents and 2% other. The 2% other category is described as: Predominantly Preferred Stocks and Exchange-Traded Reits.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Verity Asset Management?
Verity Asset Management is owned through a chain of holding companies by Dragoneer Opportunities Fund VI, L.P., Skyknight Financial Holdings, L.P. and Skyknight Capital Fund IV, L.P. Its direct owners are Verity Financial Group, Inc. (75% or more) and Simplicity Financial Marketing Group Holdings, Inc. (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 5 June 2026
How does Verity Asset Management get paid?
Verity Asset Management is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Verity Asset Management?
Verity Asset Management’s main office is at 280 S Mangum St, Ste 550, Durham, NC 27701-3676. Its phone number is 919-490-6717. Its website is verityinvest.com.