Values First Advisors provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.
Values First Advisors reports 967 clients. They include 894 individual clients and 73 high-net-worth individuals. Of its assets, 98.4% ($212M across 1,318 accounts) are managed with discretion; $3.38M across 137 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 92% | 69% |
| High-net-worth individuals | 8% | 30% |
| Charitable organizations | Fewer than 5 | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 894 | $148M | 68.8% | $166K |
| High-net-worth individuals | 73 | $65M | 30.2% | $890K |
| Charitable organizations | Fewer than 5 | $2.14M | 1.0% | — |
| Total | 967 | $215M | 100% | — |
- Clients
- 894
- Regulatory AUM
- $148M
- AUM share
- 68.8%
- Avg. per client
- $166K
- Clients
- 73
- Regulatory AUM
- $65M
- AUM share
- 30.2%
- Avg. per client
- $890K
- Clients
- Fewer than 5
- Regulatory AUM
- $2.14M
- AUM share
- 1.0%
- Avg. per client
- —
Total
- Clients
- 967
- Regulatory AUM
- $215M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Values First Advisors is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure.
Larry Ellis owns 50% to 75% of Values First Advisors. The leadership team of Values First Advisors includes President Benjamin Nunn and Chief Compliance Officer Edwin Garland West (III). It has 12 employees, 9 of them in advisory roles.
Staff
- 12 employees
- 9 in advisory functions
- 7 state-registered reps
- 3 insurance agents
- 1 soliciting firm
- Owns 50% to 75% of Values First Advisors, Inc.
Larry Ellis
Control person · since September 2023
- Owns 50% to 75% of Values First Advisors, Inc.
Benjamin Nunn
Control person · since September 2023
Values First Advisors’ regulatory assets grew from $152M (July 2021) to $215M (July 2026); clients rose from 880 to 967 and employees from 9 to 12.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Jul 2026July 2026 | $215M | 967 | 12 | 4 |
| Jun 2025June 2025 | $202M | 1,006 | 13 | 4 |
| Jun 2024June 2024 | $190M | 969 | 12 | 4 |
| May 2023May 2023 | $175M | 950 | 11 | 5 |
| Jul 2022July 2022 | $196M | 983 | 10 | 5 |
| Jul 2021July 2021 | $152M | 880 | 9 | 4 |
Besides its headquarters, Values First Advisors has 3 offices (2 private residences, listed without an address), with 2 listed addresses across 2 states.
Florida · 1 listed address
- 203 Fort Wade Road, Ponte Vedra
Tennessee · 1 listed address
- 801 Sunset Drive, Suite C100, Johnson CityHQ
Contact and registration details
- Legal name
- Values First Advisors, Inc.
- Headquarters
- 801 Sunset Drive, Suite C100, Johnson City, TN 37604
- Website
- valuesfirst.com
- Phone
- 877-832-3847
- @5058158
- SEC file
- 801-70391
- Structure
- Delaware corporation
- Fiscal year end
- December
Values First Advisors’ named custodian for separately managed accounts is Folio Investments ($201M). Values First Advisors does not have custody of client assets.
- Folio InvestmentsFolio Investments, Inc. · McLean, VA · $201M100%
At year end, Values First Advisors’ separately managed accounts were mostly in stocks (67%) and funds (27%). Its reported 13F holdings for the quarter ended 30 June 2026 total $219M across 187 positions; the largest are Vanguard Scottsdale Fds (4.6%), Schwab Strategic TR (3.3%) and iShares TR (3.2%).
What the accounts hold
- Stocks67%
- Funds27%
- Cash6%
How many clients does Values First Advisors have?
Values First Advisors has 967 clients and manages $215 million for them, as of July 2026. They include 894 individual clients and 73 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 23 July 2026
What services does Values First Advisors offer?
Values First Advisors provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Values First Advisors use?
Values First Advisors’ separately managed account assets are held at Folio Investments, Inc. (McLean, VA), with $201M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 23 July 2026
How many financial advisors does Values First Advisors have?
Values First Advisors has 7 investment adviser representatives registered with state securities authorities, out of 12 employees, and 9 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 3 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Values First Advisors invest in?
At the end of its last fiscal year, Values First Advisors’ separately managed accounts held 67% exchange-traded equities, 27% registered funds (mutual funds, ETFs, BDCs) and 6% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Values First Advisors?
Values First Advisors’ direct owners are Larry Ellis (50% to 75%) and Benjamin Nunn (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 23 July 2026
How does Values First Advisors get paid?
Values First Advisors is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Values First Advisors?
Values First Advisors’ main office is at 801 Sunset Drive, Suite C100, Johnson City, TN 37604. Its phone number is 877-832-3847. Its website is valuesfirst.com.
