Skip to content
Connie Pearson, portrait

Connie Pearson

Investment adviser representative at Values First Advisors in De Soto, KS

Investment adviser registrationUpdated

Connie Pearson is an investment adviser representative at Values First Advisors, Inc., an investment adviser managing $215M, and works from its De Soto, KS office. Connie Pearson has been registered through Values First Advisors since 1 July 2010, has 16 years in the industry across 1 firm and has passed the Series 6, Series 63 and Series 65.

16
Years in industry
16
Years at firm
1
Adviser firms
2
States registered

From the IAPD record, checked 22 October 2026SEC record

Career

Connie Pearson has been an investment adviser representative at Values First Advisors since July 2010, and is not listed among the firm’s executive officers or direct owners.

Values First Advisors, Inc. is a Johnson City, TN firm with $215M under management, 967 clients and 9 advisers across 4 offices, as of its July 2026 filing.

Connie Pearson is Financial Advisor of Values First Advisors. She joined the team in 2010 after 10 years with Zahorik Financial Services. She works with employees on their company retirement plans and on broader financial planning needs such as college savings, insurance, IRAs and non-qualified investments.

  1. – present · 16 years
    De Soto, KS · Adviser representative · Firm CRD 148532

Credentials and registrations

Investment adviser representative registrations

Connie Pearson is registered as an investment adviser representative in 2 states, as a resident of Texas. The first approvals date from July 2010; the most recent is Texas, in April 2019.

  • KansasSince 1 July 2010
  • TexasResidentSince 18 April 2019

Examinations

Series 6522 March 2010
Name
Uniform Investment Adviser Law Examination
Series 637 February 2001
Name
Uniform Securities Agent State Law Examination
Series 66 December 2000
Name
Investment Company Products/Variable Contracts Representative Examination

Key facts

Full name
Connie Theresa Pearson
CRD
4256942
Firm
Values First Advisors · CRD 148532
Office
De Soto, KS
Registration
Investment adviser registration
In the industry since
July 2010
Disciplinary history
Not yet shown here · SEC record

Common questions

Where does Connie Pearson work?

Connie Pearson is an investment adviser representative registered through Values First Advisors, Inc. since July 2010, and is not listed among the firm’s executive officers or direct owners.

Source: IAPD individual record, checked 22 October 2026

Is Connie Pearson a financial advisor?

Yes. Connie Pearson has a current investment-adviser registration in Kansas and Texas, through Values First Advisors since July 2010.

Source: IAPD individual record, checked 22 October 2026

How many years of experience does Connie Pearson have?

Connie Pearson has 16 years in the financial industry, since July 2010, across 1 adviser firm.

Source: IAPD individual record, checked 22 October 2026

What exams has Connie Pearson passed?

Connie Pearson has passed 3 licensing exams: the Series 6, Series 63 and Series 65. The earliest, the Series 6, was passed in December 2000.

Source: IAPD individual record, checked 22 October 2026

Where is Connie Pearson based?

Connie Pearson’s registered office is in De Soto, KS.

Source: IAPD individual record, checked 22 October 2026

Is Connie Pearson registered with FINRA?

No. Connie Pearson has no current broker registration.

Source: IAPD individual record, checked 22 October 2026

How can I verify Connie Pearson’s record?

Search CRD 4256942 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Connie Pearson’s full registration record.

Source: IAPD individual record, checked 22 October 2026

Leadership at Values First Advisors

Sources

  1. IAPD individual record, CRD 4256942, checked 22 October 2026. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of Values First Advisors, Inc., filed 23 July 2026. Executive officers and direct owners; this person is not among them.
  3. Values First Advisors team page. Biography, education, credentials, awards and the portrait, reproduced for identification.