USA Financial Securities provides financial planning, portfolio management for individuals and small businesses, and selecting other managers. Financial planning was provided to 51–100 clients last fiscal year.
USA Financial Securities reports 1,246 clients. They include 1,185 individual clients, 53 high-net-worth individuals, and 8 corporations and other businesses. Of its assets, 69.3% ($205M across 1,045 accounts) are managed with discretion; $91.2M across 484 accounts are not. A wrap fee program the firm both sponsors and manages holds $297M. It advised 374 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 95% | 71% |
| High-net-worth individuals | 4% | 27% |
| Corporations and other businesses | <1% | 2% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 1,185 | $212M | 71.5% | $179K |
| High-net-worth individuals | 53 | $79.4M | 26.8% | $1.5M |
| Corporations and other businesses | 8 | $5.19M | 1.7% | $649K |
| Total | 1,246 | $297M | 100% | $238K |
- Clients
- 1,185
- Regulatory AUM
- $212M
- AUM share
- 71.5%
- Avg. per client
- $179K
- Clients
- 53
- Regulatory AUM
- $79.4M
- AUM share
- 26.8%
- Avg. per client
- $1.5M
- Clients
- 8
- Regulatory AUM
- $5.19M
- AUM share
- 1.7%
- Avg. per client
- $649K
Total
- Clients
- 1,246
- Regulatory AUM
- $297M
- AUM share
- 100%
- Avg. per client
- $238K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 374
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
USA Financial Securities charges up to 2.70% for its Advisory Account Management. The brochure does not state whether the rate is annual; its fees and minimums are set out in its brochures on the SEC website.
USA Financial LLC owns 75% or more of USA Financial Securities and is in turn owned by Al Marketing LLC (75% or more). Michael Walters is CEO; the leadership team includes President Brent Enders, Chief Financial Officer William Bachert and Chief Compliance Officer Dawn Thomason. It has 172 employees, 134 of them in advisory roles.
Staff
- 172 employees
- 134 in advisory functions
- 134 state-registered reps
- 152 broker-dealer reps
- 172 insurance agents
- Owns 75% or more of USA Financial Securities LLC
USA Financial LLC
Control person · since January 2010
- Owns 75% or more of USA Financial LLC
Al Marketing LLC
Control person · since August 2021
- Owns 75% or more of Al Marketing LLC
Amerilife Group LLC
Control person · since August 2021
- Owns 75% or more of Amerilife Group LLC
Amerilife Midco LLC
Control person · since August 2021
- Owns 75% or more of Amerilife Midco LLC
Amerilife Holdings LLC
Control person · since August 2021
- Owns 75% or more of Amerilife Holdings LLC
Accelerate Buyer LLC
Control person · since August 2021
- Owns 75% or more of Accelerate Buyer LLC
Accelerate Intermediate Holdings 1 LLC
Control person · since August 2021
- Owns 75% or more of USA Financial Securities LLC
Accelerate Intermediate Holdings 2 LLC
Control person · since August 2021
- Owns 75% or more of Accelerate Intermediate Holdings 2 LLC
Accelerate Topco Holdings LLC
Control person · since August 2021
- Owns 25% to 50% of Accelerate Topco Holdings LLC
Amerilife Blocker Holdings LLC
Control person · since November 2022
- Owns 50% to 75% of Amerilife Blocker Holdings LLC
THL Amerilife Parallel SPV LP
Control person · since November 2022
- Owns 25% to 50% of Accelerate Topco Holdings LLC
GC Propel Holdings Inc
Control person · since August 2022
- Owns 25% to 50% of GC Propel Holdings Inc
GC Propel Aggregator LP
Control person · since August 2022
- Owns 50% to 75% of GC Propel Aggregator LP
Genstar Capital Partners X LP
Control person · since August 2022
Genstar Capital X LP
General partner · Control person · since August 2022
Genstar X GP LLC
General partner · Control person · since August 2022
GC Propel Aggregator GP LLC
General partner · Control person · since August 2022
- Owns 75% or more of USA Financial Securities LLC
THL Al Blocked Buyer Feeder LP
Control person · since November 2022
- Owns 75% or more of USA Financial Securities LLC
Icg Holiday Partners I LP
Control person · since November 2022
THL Amerilife Equity Advisors LLC
General partner of THL Amerilife Parallel SVP LP · Control person · since November 2022
USA Financial Securities’ regulatory assets grew from $212M (March 2021) to $297M (March 2026); clients fell from 4,027 to 1,246 and employees were 172 in both filings. In 2018, Shelton Financial Group joined it.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $297M | 1,246 | 172 | 101 |
| Mar 2025March 2025 | $302M | 1,750 | 166 | 127 |
| Apr 2024April 2024 | $269M | 1,399 | 166 | 127 |
| Mar 2023March 2023 | $224M | 2,533 | 166 | 127 |
| Apr 2022April 2022 | $225M | 4,493 | 178 | 127 |
| Mar 2021March 2021 | $212M | 4,027 | 178 | 127 |
Firms that joined
20181 joined
- Shelton Financial GroupNo filed AUM
Firms whose SEC withdrawal reports a sale to this firm, and deals reported in the press. Teams that moved without selling a registered firm may not appear.
Besides its headquarters, USA Financial Securities has 100 offices, with 27 listed addresses across 18 states.
Michigan · 4 listed addresses
- 6020 East Fulton Street, AdaHQ
- 755 West Big Beaver Road, Troy
- 728 Pleasant Street, St Joseph
- 2025 E Beltline Se, Grand Rapids
Missouri · 3 listed addresses
- 1055 Ozark Care DR, Osage Beach
- 200 Ne Missouri Road Suite 200, Lees Summit
- 303 N Stadium BLVD 2nd Floor, Colombia
Pennsylvania · 3 listed addresses
- 3901 Hartzdale DR Ste 110, Camp Hill
- 2570 Boulevard of the Generals, Norristown
- 2950 West 12th Street, Erie
Indiana · 2 listed addresses
- 320 Eagle Crest BLVD., Evansville
- 126 W 6th St, Connorsville
North Carolina · 2 listed addresses
- 1601 Jones Franklin Road, Raleigh
- 2544a Plantation Center DR, Matthews
Arizona · 1 listed address
- 13613 W Camino Del Sol Ste 3, Sun City
California · 1 listed address
- 4260 Motherlode DR, Shingle Springs
Illinois · 1 listed address
- 13516 South Parker RD, Homer Glen
Iowa · 1 listed address
- 610 Senate Ave, Red Oak
Kentucky · 1 listed address
- 119 S Sherrin Ave Ste 110, Louisville
Maine · 1 listed address
- 6 State St, Bangor
Minnesota · 1 listed address
- 360 Pierce Ave Ste 111, North Mankato
New Jersey · 1 listed address
- 549 West Main Street, Rockaway
Oklahoma · 1 listed address
- 212 North Main Street, Sand Springs
Texas · 1 listed address
- 18756 Stone Oak Parkway Ste 200, San Antonio
Washington · 1 listed address
- 424 29th St Ne, Puyallup
West Virginia · 1 listed address
- 119 Steele Street, Bridgeport
Wisconsin · 1 listed address
- 938 West Cecil St, Neenah
Other business names
USA Financial Securities has reported 2 other business names to the SEC.
- USA Financial
- USA Financial Asset Management
Contact and registration details
- Legal name
- USA Financial Securities LLC
- Headquarters
- 6020 East Fulton Street, Ada, MI 49301
- Website
- usafinancial.com
- Phone
- 888-407-8198
- @usa-financial-securities
- SEC file
- 801-68276
- Structure
- Delaware LLC
- Fiscal year end
- December
USA Financial Securities’ named custodian for separately managed accounts is Pershing ($269M). USA Financial Securities does not have custody of client assets.
- PershingPershing LLC · Jersey City, NJ · $269M100%
At year end, USA Financial Securities’ separately managed accounts were mostly in stocks (61%) and funds (26%).
What the accounts hold
- Stocks61%
- Funds26%
- Cash13%
How many clients does USA Financial Securities have?
USA Financial Securities has 1,246 clients and manages $297 million for them, as of March 2026. They include 1,185 individual clients, 53 high-net-worth individuals, and 8 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 27 March 2026
What services does USA Financial Securities offer?
USA Financial Securities provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does USA Financial Securities charge?
USA Financial Securities charges up to 2.70% for its Advisory Account Management. The brochure does not state whether the rate is annual.
Source: USA FINANCIAL SECURITIES PART 2A BROCHURE, filed 27 March 2026
Which custodians does USA Financial Securities use?
USA Financial Securities’ separately managed account assets are held at Pershing LLC (Jersey City, NJ), with $269M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 27 March 2026
How many financial advisors does USA Financial Securities have?
USA Financial Securities has 134 investment adviser representatives registered with state securities authorities, out of 172 employees, and 134 perform investment advisory functions. 152 employees are registered representatives of a broker-dealer and 172 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does USA Financial Securities invest in?
At the end of its last fiscal year, USA Financial Securities’ separately managed accounts held 61% exchange-traded equities, 26% registered funds (mutual funds, ETFs, BDCs) and 13% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns USA Financial Securities?
USA Financial Securities is owned through a chain of holding companies by Accelerate Intermediate Holdings 1 LLC and THL Amerilife Parallel SPV LP. Its direct owners are USA Financial LLC (75% or more), Accelerate Intermediate Holdings 2 LLC (75% or more), THL Al Blocked Buyer Feeder LP (75% or more) and Icg Holiday Partners I LP (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 27 March 2026
How does USA Financial Securities get paid?
USA Financial Securities is paid through a percentage of assets under management, hourly charges, fixed fees and commissions. Its Form ADV lists no performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact USA Financial Securities?
USA Financial Securities’ main office is at 6020 East Fulton Street, Ada, MI 49301. Its phone number is 888-407-8198. Its website is usafinancial.com.