USA Financial Exchange provides selecting other managers.
USA Financial Exchange reports 10,265 clients. They include 9,971 individual clients and 294 high-net-worth individuals. Of its assets, 100.0% ($1.64B across 9,971 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 97% | 86% |
| High-net-worth individuals | 3% | 14% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 9,971 | $1.4B | 85.7% | $141K |
| High-net-worth individuals | 294 | $233M | 14.3% | $794K |
| Total | 10,265 | $1.64B | 100% | $159K |
- Clients
- 9,971
- Regulatory AUM
- $1.4B
- AUM share
- 85.7%
- Avg. per client
- $141K
- Clients
- 294
- Regulatory AUM
- $233M
- AUM share
- 14.3%
- Avg. per client
- $794K
Total
- Clients
- 10,265
- Regulatory AUM
- $1.64B
- AUM share
- 100%
- Avg. per client
- $159K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
USA Financial Exchange is paid through other compensation; its fees and minimums are set out in its brochures on the SEC website.
USA Financial LLC owns 75% or more of USA Financial Exchange and is in turn owned by Al Marketing LLC (75% or more). The leadership team of USA Financial Exchange includes President Brent Enders, Chief Financial Officer William Bachert and Chief Compliance Officer Dawn Thomason. It has 38 employees.
Staff
- 38 employees
- 26 state-registered reps
- 26 broker-dealer reps
- 10 insurance agents
- 1 soliciting firm
- Owns 75% or more of USA Financial Exchange LLC
USA Financial LLC
Control person · since January 2016
- Owns 75% or more of USA Financial LLC
Al Marketing LLC
Control person · since August 2021
- Owns 75% or more of Al Marketing LLC
Amerilife Group LLC
Control person · since August 2021
- Owns 75% or more of Amerilife Group LLC
Amerilife Midco LLC
Control person · since August 2021
- Owns 75% or more of Amerilife Midco LLC
Amerilife Holdings LLC
Control person · since August 2021
- Owns 75% or more of Amerilife Holdings LLC
Accelerate Buyer LLC
Control person · since August 2021
- Owns 75% or more of Accelerate Buyer LLC
Accelerate Intermediate Holdings 1 LLC
Control person · since August 2021
- Owns 75% or more of Accelerate Intermediate Holdings 1 LLC
Accelerate Intermediate Holdings 2 LLC
Control person · since August 2021
- Owns 75% or more of Accelerate Intermediate Holdings 2 LLC
Accelerate Topco Holdings LLC
Control person · since August 2021
- Owns 25% to 50% of Accelerate Topco Holdings LLC
Amerilife Blocker Holdings LLC
Control person · since November 2022
- Owns 50% to 75% of Amerilife Blocker Holdings LLC
THL Amerilife Parallel SPV LP
Control person · since November 2022
- Owns 75% or more of THL Amerilife Parallel SPV LP
THL Al Blocked Buyer Feeder LP
Control person · since November 2022
- Owns 75% or more of THL Al Blocked Buyer Feeder LP
Icg Holiday Partners I LP
Control person · since November 2022
THL Amerilife Equity Advisors LLC
General partner · Control person · since November 2022
- Owns 25% to 50% of Accelerate Topco Holdings LLC
GC Propel Holdings Inc
Control person · since August 2022
- Owns 25% to 50% of GC Propel Holdings Inc
GC Propel Aggregator LP
Control person · since August 2022
- Owns 50% to 75% of GC Propel Aggregator LP
Genstar Capital Partners X LP
Control person · since August 2022
Genstar Capital X LP
General partner · Control person · since August 2022
Genstar X GP LLC
General partner · Control person · since August 2022
GC Propel Aggregator GP LLC
General partner · Control person · since August 2022
USA Financial Exchange’s regulatory assets grew 3.6× from $454M (March 2021) to $1.64B (March 2026); clients rose from 3,339 to 10,265 and employees from 27 to 38.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $1.64B | 10,265 | 38 | 1 |
| Mar 2025March 2025 | $1.6B | 227,815 | 38 | 1 |
| Apr 2024April 2024 | $1.4B | 10,320 | 38 | 1 |
| Mar 2023March 2023 | $1.37B | 10,870 | 38 | 1 |
| Mar 2022March 2022 | $1.34B | 5,556 | 27 | 1 |
| Mar 2021March 2021 | $454M | 3,339 | 27 | 1 |
Besides its headquarters, USA Financial Exchange has 0 offices, with 1 listed address in 1 state.
Michigan · 1 listed address
- 6020 East Fulton Street, AdaHQ
Contact and registration details
- Legal name
- USA Financial Exchange LLC
- Headquarters
- 6020 East Fulton Street, Ada, MI 49301
- Website
- usafinancialexchange.com
- Phone
- 888-444-0125
- SEC file
- 801-107771
- Structure
- Delaware LLC
- Fiscal year end
- December
USA Financial Exchange’s named custodians for separately managed accounts are Axos Advisor Services ($1.38B, 98%), Charles Schwab ($22M, 2%) and Pershing ($0, 0%). USA Financial Exchange does not have custody of client assets.
- Axos Advisor ServicesAxos Advisor Services · Omaha, NE · $1.38B98%
- Charles SchwabCharles Schwab · Westlake, TX · $22M2%
At year end, USA Financial Exchange’s separately managed accounts were largely in funds (49%) and stocks (44%).
What the accounts hold
- Stocks44%
- Funds49%
- Bonds1%
- Cash6%
How many clients does USA Financial Exchange have?
USA Financial Exchange has 10,265 clients and manages $1.64 billion for them, as of March 2026. They include 9,971 individual clients and 294 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 27 March 2026
What services does USA Financial Exchange offer?
USA Financial Exchange provides selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does USA Financial Exchange use?
USA Financial Exchange’s separately managed account assets are held at Axos Advisor Services (Omaha, NE), with $1.38B and Charles Schwab (Westlake, TX), with $22M. The filing also lists Pershing Advisor Services with no separately managed account assets.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 27 March 2026
How many financial advisors does USA Financial Exchange have?
USA Financial Exchange has 26 investment adviser representatives registered with state securities authorities, out of 38 employees, and 0 perform investment advisory functions. 26 employees are registered representatives of a broker-dealer and 10 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does USA Financial Exchange invest in?
At the end of its last fiscal year, USA Financial Exchange’s separately managed accounts held 49% registered funds (mutual funds, ETFs, BDCs), 44% exchange-traded equities, 6% cash and equivalents and 1% state and local bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns USA Financial Exchange?
USA Financial Exchange is owned through a chain of holding companies by Icg Holiday Partners I LP. Its direct owner is USA Financial LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 27 March 2026
How does USA Financial Exchange get paid?
USA Financial Exchange is paid through other compensation. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact USA Financial Exchange?
USA Financial Exchange’s main office is at 6020 East Fulton Street, Ada, MI 49301. Its phone number is 888-444-0125. Its website is usafinancialexchange.com.