Urs Advisory provides financial planning, portfolio management for individuals and small businesses, selecting other managers, estate planning, insurance, and tax planning. Financial planning was provided to 51–100 clients last fiscal year.
Urs Advisory reports 173 clients. They include 111 individual clients and 62 high-net-worth individuals. Of its assets, 100.0% ($200M across 536 accounts) are managed with discretion. It advised 20 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 64% | 24% |
| High-net-worth individuals | 36% | 76% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 111 | $48.9M | 24.4% | $441K |
| High-net-worth individuals | 62 | $151M | 75.6% | $2.44M |
| Total | 173 | $200M | 100% | $1.16M |
- Clients
- 111
- Regulatory AUM
- $48.9M
- AUM share
- 24.4%
- Avg. per client
- $441K
- Clients
- 62
- Regulatory AUM
- $151M
- AUM share
- 75.6%
- Avg. per client
- $2.44M
Total
- Clients
- 173
- Regulatory AUM
- $200M
- AUM share
- 100%
- Avg. per client
- $1.16M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 20
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
Urs Advisory charges 0.30%–0.95% a year for its Asset Management. Each asset band is charged at its own rate. The fee is billed in arrears, is negotiable and requires an account of at least $2,000,000. The brochure also prices one other service, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$2M | 0.95% |
| $2M–$5M | 0.80% |
| $5M–$10M | 0.70% |
| $10M–$25M | 0.50% |
| $25M–$50M | 0.40% |
| $50M and above | 0.30% |
Fee details and sources
Other fees
- Financial Planning
- Financial planning is a fixed fee: $10,000 (basic) or $12,000 (premium) without asset management, or $3,000 or $4,000 if the client commits at least $2,000,000 to URS Advisory within 60 days.
Erik Lembcke owns 50% to 75% of Urs Advisory. The leadership team of Urs Advisory includes President Erik Lembcke. It has 7 employees, 4 of them in advisory roles.
Leadership
Erik LembckePresident/Chief Compliance Officer
Julia LembckeManaging Director
Investment adviser representatives
4 representatives listed in the SEC register as of 9 October 2026.
Staff
- 7 employees
- 4 in advisory functions
- 4 state-registered reps
- 6 insurance agents
- Owns 50% to 75% of Urs Advisory LLC
Erik Lembcke
Control person · since August 2017
- Owns 50% to 75% of Urs Advisory LLC
Julia Lembcke
Control person · since August 2017
Besides its headquarters, Urs Advisory has 0 offices, with 1 listed address in Florida.
Florida · 1 listed address
- 4425 N Military Trail, Suite 208, JupiterHQ
Contact and registration details
- Legal name
- Urs Advisory LLC
- Headquarters
- 4425 N Military Trail, Suite 208, Jupiter, FL 33458
- Website
- Not reported
- Phone
- 561-594-0100
- @ursadvisory
- SEC file
- 801-136079
- Founded
- 2017
- Structure
- Florida LLC
- Fiscal year end
- December
Urs Advisory uses Charles Schwab ($200M) as custodian for its separately managed accounts. Urs Advisory does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $200M100%
At year end, Urs Advisory’s separately managed accounts were mostly in funds (96%). Its reported 13F holdings for the quarter ended 30 June 2026 total $180M across 61 positions; the largest are Vanguard Index Fds (12.4%), Vaneck ETF Trust (9.2%) and Invesco Exch Traded FD TR II (9.0%).
What the accounts hold
- Stocks3%
- Funds96%
- Cash1%
Reported 13F holdings
- $180M
- Reported 13F value
- 61
- Positions
- 68.4%
- In the 10 largest
- +31.4%
- Value vs. prior quarter
- Vanguard Index Fds · Total Stk Mkt12.4%
- Vaneck ETF Trust · Semiconductr ETF9.2%
- Invesco Exch Traded FD TR II · Nasdaq 100 ETF9.0%
- Neos ETF Trust · Nasdaq 100 High7.9%
- Neos ETF Trust · Neos S&P 500 HI7.7%
- State Str SPDR S&P 500 ETF T · TR Unit5.7%
- iShares TR · Intl Sel Div ETF5.3%
- iShares TR · MSCI Eafe ETF4.2%
- Vanguard Whitehall Fds · High Div Yld3.6%
- SPDR Series Trust · ST Str P500etf3.2%
Together, the ten largest are 68.4% of reported value.
How many clients does Urs Advisory have?
Urs Advisory has 173 clients and manages $200 million for them, as of September 2026. They include 111 individual clients and 62 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 9 September 2026
What services does Urs Advisory offer?
Urs Advisory provides financial planning, portfolio management for individuals and small businesses, selecting other managers, estate planning, insurance, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Urs Advisory charge?
Urs Advisory charges 0.30%–0.95% a year for its Asset Management. Each asset band is charged at its own rate. The fee is billed in arrears, is negotiable and requires an account of at least $2,000,000.
Source: ADV2A&2B SEC, filed 15 July 2026
Which custodians does Urs Advisory use?
Urs Advisory’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $200M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 9 September 2026
How many financial advisors does Urs Advisory have?
Urs Advisory has 4 investment adviser representatives registered with state securities authorities, out of 7 employees, and 4 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 6 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Urs Advisory invest in?
At the end of its last fiscal year, Urs Advisory’s separately managed accounts held 96% registered funds (mutual funds, ETFs, BDCs), 3% exchange-traded equities and 1% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Does Urs Advisory have a minimum investment?
Yes, Urs Advisory’s minimum account size for its Asset Management is $2M.
Source: ADV2A&2B SEC, filed 15 July 2026
Who owns Urs Advisory?
Urs Advisory’s direct owners are Erik Lembcke (50% to 75%) and Julia Lembcke (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 9 September 2026
How does Urs Advisory get paid?
Urs Advisory is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Urs Advisory?
Urs Advisory’s main office is at 4425 N Military Trail, Suite 208, Jupiter, FL 33458. Its phone number is 561-594-0100.