Ulrich Consulting and Investment Group provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers. Financial planning was provided to 101–250 clients last fiscal year.
Ulrich Consulting and Investment Group reports 301 clients. They include 135 individual clients, 105 high-net-worth individuals and 21 other clients. Of its assets, 64.4% ($2.33B across 970 accounts) are managed with discretion; $1.29B across 62 accounts are not. It advised 3 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 45% | 4% |
| High-net-worth individuals | 35% | 16% |
| Pension and profit-sharing plans | 5% | 5% |
| Charitable organizations | 6% | 3% |
| Corporations and other businesses | 2% | <1% |
| Other client typesOther | 7% | 71% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 135 | $154M | 4.2% | $1.14M |
| High-net-worth individuals | 105 | $573M | 15.8% | $5.46M |
| Pension and profit-sharing plans | 16 | $185M | 5.1% | $11.5M |
| Charitable organizations | 18 | $121M | 3.3% | $6.71M |
| Corporations and other businesses | 6 | $2.79M | 0.1% | $466K |
| Other | 21 | $2.58B | 71.4% | $123M |
| Total | 301 | $3.62B | 100% | $12M |
- Clients
- 135
- Regulatory AUM
- $154M
- AUM share
- 4.2%
- Avg. per client
- $1.14M
- Clients
- 105
- Regulatory AUM
- $573M
- AUM share
- 15.8%
- Avg. per client
- $5.46M
- Clients
- 16
- Regulatory AUM
- $185M
- AUM share
- 5.1%
- Avg. per client
- $11.5M
- Clients
- 18
- Regulatory AUM
- $121M
- AUM share
- 3.3%
- Avg. per client
- $6.71M
- Clients
- 6
- Regulatory AUM
- $2.79M
- AUM share
- 0.1%
- Avg. per client
- $466K
- Clients
- 21
- Regulatory AUM
- $2.58B
- AUM share
- 71.4%
- Avg. per client
- $123M
Total
- Clients
- 301
- Regulatory AUM
- $3.62B
- AUM share
- 100%
- Avg. per client
- $12M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 3
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Ulrich Consulting and Investment Group is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees); its fees and minimums are set out in its brochures on the SEC website.
Ulrich Consulting Group, LLC owns 50% to 75% of Ulrich Consulting and Investment Group and is in turn owned by John Ulrich (75% or more). The leadership team of Ulrich Consulting and Investment Group includes President John Ulrich and Chief Compliance Officer Evan Gerald. It has 22 employees, 10 of them in advisory roles.
Leadership
- John UlrichManager / President
- Evan GeraldChief Compliance Officer & Member
- James SizemoreMember
- Molly Ritz-SchalkMember
- Whitney SolcherMember
- Matthew UlrichMember
Investment adviser representatives
12 representatives listed in the SEC register as of 9 October 2026.
- Evan Whittier Gerald
- Matthew Scott Irving
- Divyank Mehta
- Molly Pauli Ritz-Schalk
- Amanda Marie Romero
- Aaron W Schalk
- James Michael Sizemore
- Whitney E Solcher
- Patricia A Tisdale
- John Paul Ulrich
- Matthew John Ulrich
- Kelly Marie Villagrana
Staff
- 22 employees
- 10 in advisory functions
- 9 state-registered reps
- 2 insurance agents
- Owns 50% to 75% of Ulrich Consulting and Investment Group, LLC
Ulrich Consulting Group, LLC
Control person · since December 2020
- Owns 75% or more of Ulrich Consulting Group, LLC
John Ulrich
Control person · since April 2007
- Owns 5% to 10% of Ulrich Consulting and Investment Group, LLC
Molly Ritz-Schalk
since December 2020
- Owns 5% to 10% of Ulrich Consulting and Investment Group, LLC
Whitney Solcher
since October 2021
- Owns 5% to 10% of Ulrich Consulting and Investment Group, LLC
Evan Gerald
since January 2026
- Owns 5% to 10% of Ulrich Consulting and Investment Group, LLC
Matthew Ulrich
since December 2022
Ulrich Consulting and Investment Group’s regulatory assets grew 2.2× from $1.68B (March 2021) to $3.62B (January 2026); clients rose from 266 to 301 and employees from 10 to 22.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Jan 2026January 2026 | $3.62B | 301 | 22 | 5 |
| Mar 2025March 2025 | $3.2B | 278 | 27 | 6 |
| Mar 2024March 2024 | $3.28B | 265 | 26 | 6 |
| Mar 2023March 2023 | $2.75B | 231 | 20 | 5 |
| Jun 2022June 2022 | $1.98B | 212 | 11 | 5 |
| Mar 2021March 2021 | $1.68B | 266 | 10 | 3 |
Besides its headquarters, Ulrich Consulting and Investment Group has 4 offices (2 private residences, listed without an address), with 3 listed addresses across 3 states.
New Mexico · 1 listed address
- 1805 Rio Grande Boulevard NW, Suite 1, AlbuquerqueHQ
Texas · 1 listed address
- 711 Broadway Ste 355, San Antonio
Washington · 1 listed address
- 111 W Cataldo, Spokane
Other business names
Ulrich Consulting and Investment Group has reported 1 other business name to the SEC.
- Ulrich of Texas Consulting Group, LLC
Contact and registration details
- Legal name
- Ulrich Consulting and Investment Group, LLC
- Headquarters
- 1805 Rio Grande Boulevard NW, Suite 1, Albuquerque, NM 87104
- Website
- ulrichcg.com
- Phone
- 505-224-9100
- SEC file
- 801-72880
- Structure
- New Mexico LLC
- Fiscal year end
- December
Ulrich Consulting and Investment Group’s named custodians for separately managed accounts are Charles Schwab ($1.85B, 73%) and Bok Financial ($694M, 27%). Ulrich Consulting and Investment Group has custody of $432M for 121 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $1.85B73%
- Bok FinancialBok Financial Corporation · Tulsa, OK · $694M27%
At year end, Ulrich Consulting and Investment Group’s separately managed accounts were mostly in funds (61%) and stocks (15%).
What the accounts hold
- Stocks15%
- Exchange-traded equities10%
- Non-exchange-traded equities5%
- Funds61%
- Registered funds53%
- Pooled vehicles8%
- Bonds7%
- U.S. government and agency bonds5%
- State and local bonds1%
- Investment grade corporate bonds1%
- Cash15%
- Other1%
- Private equity/limited partnership1%
Filed values cover 99%. The neutral 1% gap has no reported category.
How many clients does Ulrich Consulting and Investment Group have?
Ulrich Consulting and Investment Group has 301 clients and manages $3.62 billion for them, as of January 2026. They include 135 individual clients, 105 high-net-worth individuals and 21 other clients.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 January 2026
What services does Ulrich Consulting and Investment Group offer?
Ulrich Consulting and Investment Group provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Ulrich Consulting and Investment Group use?
Ulrich Consulting and Investment Group’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $1.85B and Bok Financial Corporation (Tulsa, OK), with $694M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 January 2026
How many financial advisors does Ulrich Consulting and Investment Group have?
Ulrich Consulting and Investment Group has 9 investment adviser representatives registered with state securities authorities, out of 22 employees, and 10 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Ulrich Consulting and Investment Group invest in?
At the end of its last fiscal year, Ulrich Consulting and Investment Group’s separately managed accounts held 53% registered funds (mutual funds, ETFs, BDCs), 15% cash and equivalents, 10% exchange-traded equities, 8% pooled vehicles (private funds and similar), 5% non-exchange-traded equities, 5% U.S. government and agency bonds, 1% state and local bonds, 1% investment grade corporate bonds and 1% other. The 1% other category is described as: Private Equity/Limited Partnership.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Ulrich Consulting and Investment Group?
Ulrich Consulting and Investment Group is owned through a holding company by John Ulrich. Its direct owners are Molly Ritz-Schalk (5% to 10%), Ulrich Consulting Group, LLC (50% to 75%), Whitney Solcher (5% to 10%), Evan Gerald (5% to 10%) and Matthew Ulrich (5% to 10%).
Source: Form ADV Part 1A, Schedules A and B, filed 30 January 2026
How does Ulrich Consulting and Investment Group get paid?
Ulrich Consulting and Investment Group is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Ulrich Consulting and Investment Group?
Ulrich Consulting and Investment Group’s main office is at 1805 Rio Grande Boulevard NW, Suite 1, Albuquerque, NM 87104. Its phone number is 505-224-9100. Its website is ulrichcg.com.