True Wealth Design provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, educational seminars, estate planning, insurance, tax planning, and tax preparation. Financial planning was provided to 251–500 clients last fiscal year.
True Wealth Design reports 366 clients. They include 198 individual clients, 162 high-net-worth individuals, and 6 pension and profit-sharing plans. Of its assets, 100.0% ($494M across 1,295 accounts) are managed with discretion. It advised 5 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 54% | 19% |
| High-net-worth individuals | 44% | 79% |
| Pension and profit-sharing plans | 2% | 2% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 198 | $94.3M | 19.1% | $476K |
| High-net-worth individuals | 162 | $392M | 79.2% | $2.42M |
| Pension and profit-sharing plans | 6 | $8.24M | 1.7% | $1.37M |
| Total | 366 | $494M | 100% | $1.35M |
- Clients
- 198
- Regulatory AUM
- $94.3M
- AUM share
- 19.1%
- Avg. per client
- $476K
- Clients
- 162
- Regulatory AUM
- $392M
- AUM share
- 79.2%
- Avg. per client
- $2.42M
- Clients
- 6
- Regulatory AUM
- $8.24M
- AUM share
- 1.7%
- Avg. per client
- $1.37M
Total
- Clients
- 366
- Regulatory AUM
- $494M
- AUM share
- 100%
- Avg. per client
- $1.35M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 5
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 251–500
True Wealth Design is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- One-Time Financial Planning Fee
- Generally $2,500 to $15,000, required on engaging the wealth management services.
- Stand-Alone Financial Planning
- Fixed fees generally $2,500 to $10,000, or $250 to $1,000 an hour, negotiable; half of a fixed fee may be paid on signing.
True Wealth Holdings, LLC owns 75% or more of True Wealth Design and is in turn owned by Kevin Kroskey (75% or more). It has 13 employees, 7 of them in advisory roles.
Leadership
- Jonathan EmrickMember & Partner
Kevin KroskeyManaging Partner- Aaron SeilMember, Partner, CCO
Investment adviser representatives
7 representatives listed in the SEC register as of 9 October 2026.
Staff
- 13 employees
- 7 in advisory functions
- 7 state-registered reps
- 2 insurance agents
- 1 soliciting firm
- Owns 75% or more of True Wealth Design, LLC
True Wealth Holdings, LLC
Control person · since April 2023
- Owns 75% or more of True Wealth Holdings, LLC
Kevin Kroskey
Control person · since April 2023
- Owns 5% to 10% of True Wealth Design, LLC
Jonathan Emrick
since April 2023
True Wealth Design’s regulatory assets grew from $342M (May 2021) to $494M (October 2026); clients rose from 329 to 366 and employees from 7 to 13. Between 2023 and 2026, 4 advisory firms joined it. The most recent was Anderson Tax & Consulting, in January 2026.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| October 2026 | $494M | 366 | 13 | 9 |
| April 2025 | $425M | 378 | 9 | 8 |
| July 2024 | $561M | 493 | 17 | 9 |
| June 2023 | $431M | 401 | 11 | 8 |
| March 2022 | $417M | 328 | 8 | 7 |
| May 2021 | $342M | 329 | 7 | 8 |
Firms that joined
20261 joined
- Anderson Tax & ConsultingNo filed AUM
20252 joined
- Welsh Hills FinancialNo filed AUM
- Reinhard Kopko Keller & McDonnell, Inc. (RKKM CPAs)No filed AUM
20231 joined
- Donovan, Klimczak & Company CPAs (Hudson, Ohio location)No filed AUM
Firms whose SEC withdrawal reports a sale to this firm, and deals reported in the press. Teams that moved without selling a registered firm may not appear.
Besides its headquarters, True Wealth Design has 8 offices (1 private residence, listed without an address), with 8 listed addresses in Florida, Ohio and Pennsylvania.
Ohio · 5 listed addresses
- 700 Ghent Road, Suite 100, AkronHQ
- 565 E. Main Street, Canfield
- 115 Executive Parkway, Hudson
- 4598 Dressler RD NW, Canton
- 120 Mill Street, Gahanna
Florida · 2 listed addresses
- 1415 Panther Lane, Naples
- 5237 Summerlin Commons BLVD., FT. Myers
Pennsylvania · 1 listed address
- 2591 Wexford Bayne RD., Sewickley
Other business names
True Wealth Design has reported 2 other business names to the SEC.
- TWD Educational Partners
- True Wealth Accounting & Tax
Contact and registration details
- Legal name
- True Wealth Design, LLC
- Headquarters
- 700 Ghent Road, Suite 100, Akron, OH 44333
- Website
- truewealthdesign.com
- Phone
- 330-777-0688
- @true-wealth-design
- SEC file
- 801-113277
- Founded
- 2007
- Structure
- Ohio LLC
- Fiscal year end
- December
True Wealth Design uses Charles Schwab ($348M, 72%) and Fidelity ($133M, 28%) as custodians for its separately managed accounts. True Wealth Design has custody of $229M in client assets for 232 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $348M72%
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $133M28%
At year end, True Wealth Design’s separately managed accounts were mostly in funds (92%). Its reported 13F holdings for the quarter ended 30 June 2026 total $420M across 2,655 positions; the largest are Dimensional ETF Trust (15.8%), EA Series Trust (13.5%) and Dimensional ETF Trust (10.1%).
What the accounts hold
- Stocks4%
- Funds92%
- Cash4%
Reported 13F holdings
- $420M
- Reported 13F value
- 2,655
- Positions
- 70.1%
- In the 10 largest
- +16.7%
- Value vs. prior quarter
- Dimensional ETF Trust · US Cor Equ 2 ETF15.8%
- EA Series Trust · Alpha Arch 1-313.5%
- Dimensional ETF Trust · Intl Core Equity10.1%
- Dimensional ETF Trust · US High Prof ETF7.8%
- Dimensional ETF Trust · Emerging Mkts VA7.0%
- Simplify Exchange Traded Fun · Intmd Term Trsry4.5%
- Dimensional ETF Trust · Intl High Profit4.0%
- American Centy ETF TR · US Sml CP Valu3.2%
- Simplify Exchange Traded Fun · Mbs ETF2.6%
- Simplify Exchange Traded Fun · Bond Bull ETF1.6%
Together, the ten largest are 70.1% of reported value.
How many clients does True Wealth Design have?
True Wealth Design has 366 clients and manages $494 million for them, as of October 2026. They include 198 individual clients, 162 high-net-worth individuals, and 6 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 1 October 2026
What services does True Wealth Design offer?
True Wealth Design provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, educational seminars, estate planning, insurance, tax planning, and tax preparation.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
Which custodians does True Wealth Design use?
True Wealth Design’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $348M and Fidelity Brokerage Services LLC (Smithfield, RI), with $133M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 1 October 2026
How many financial advisors does True Wealth Design have?
True Wealth Design has 7 investment adviser representatives registered with state securities authorities, out of 13 employees, and 7 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does True Wealth Design invest in?
At the end of its last fiscal year, True Wealth Design’s separately managed accounts held 92% registered funds (mutual funds, ETFs, BDCs), 4% exchange-traded equities and 4% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns True Wealth Design?
True Wealth Design is owned through a holding company by Kevin Kroskey. Its direct owners are Jonathan Emrick (5% to 10%) and True Wealth Holdings, LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 1 October 2026
How does True Wealth Design get paid?
True Wealth Design is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is True Wealth Design registered with the SEC?
Yes, True Wealth Design has been registered with the SEC as an investment adviser since 21 May 2018. Its CRD number is 143194 and its SEC file number is 801-113277.
Source: Form ADV Part 1A, Item 1, filed 1 October 2026; IAPD firm record
How do I contact True Wealth Design?
True Wealth Design’s main office is at 700 Ghent Road, Suite 100, Akron, OH 44333. Its phone number is 330-777-0688. Its website is truewealthdesign.com.