True Private Wealth Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, estate planning, insurance, and philanthropic planning.
True Private Wealth Advisors reports 1,592 clients. They include 1,219 individual clients, 357 high-net-worth individuals and 6 charitable organizations. Of its assets, 100.0% ($1.43B across 1,592 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 77% | 32% |
| High-net-worth individuals | 22% | 66% |
| Pension and profit-sharing plans | <1% | <1% |
| Charitable organizations | <1% | 2% |
| Corporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 1,219 | $457M | 32.1% | $375K |
| High-net-worth individuals | 357 | $941M | 65.9% | $2.64M |
| Pension and profit-sharing plans | 5 | $2.2M | 0.2% | $440K |
| Charitable organizations | 6 | $23.9M | 1.7% | $3.98M |
| Corporations and other businesses | 5 | $2.6M | 0.2% | $520K |
| Total | 1,592 | $1.43B | 100% | $896K |
- Clients
- 1,219
- Regulatory AUM
- $457M
- AUM share
- 32.1%
- Avg. per client
- $375K
- Clients
- 357
- Regulatory AUM
- $941M
- AUM share
- 65.9%
- Avg. per client
- $2.64M
- Clients
- 5
- Regulatory AUM
- $2.2M
- AUM share
- 0.2%
- Avg. per client
- $440K
- Clients
- 6
- Regulatory AUM
- $23.9M
- AUM share
- 1.7%
- Avg. per client
- $3.98M
- Clients
- 5
- Regulatory AUM
- $2.6M
- AUM share
- 0.2%
- Avg. per client
- $520K
Total
- Clients
- 1,592
- Regulatory AUM
- $1.43B
- AUM share
- 100%
- Avg. per client
- $896K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
True Private Wealth Advisors charges up to 2.25% a year for its IM Program. The fee is billed in advance and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning and Consulting
- Negotiable hourly or fixed fees, typically $100 to $400 an hour and up to $10,000 or more fixed, with a deposit of half the fee at signing.
Michael Davis is CEO; the leadership team includes Chief Investment Officer Todd Gescher, Chief Financial Officer Jason Herber and Chief Compliance Officer Madison Laughlin. It has 22 employees.
Staff
- 22 employees
- 22 in advisory functions
- 12 state-registered reps
- 5 insurance agents
- 1 soliciting firm
- Owns 75% or more of True Private Wealth Advisors, LLC
Steven Binns
Control person · since December 2020
- Owns 75% or more of True Private Wealth Advisors, LLC
Michael Long
Control person · since August 2014
- Owns 10% to 25% of True Private Wealth Advisors, LLC
Michael Davis
Control person · since August 2012
- Owns 10% to 25% of True Private Wealth Advisors, LLC
Todd Gescher
Control person · since August 2012
- Owns 10% to 25% of True Private Wealth Advisors, LLC
Jason Herber
Control person · since August 2012
- Owns 10% to 25% of True Private Wealth Advisors, LLC
Stephen Altman
Control person · since August 2012
- Owns 10% to 25% of True Private Wealth Advisors, LLC
M Brett Davis Inc.
Control person · since January 2024
- Owns 10% to 25% of True Private Wealth Advisors, LLC
Stephen R. Altman, Inc.
Control person · since January 2024
- Owns 10% to 25% of True Private Wealth Advisors, LLC
Todd A. Gescher, Inc
Control person · since January 2024
- Owns 10% to 25% of True Private Wealth Advisors, LLC
Jason D. Herber, Inc.
Control person · since January 2024
- Owns 10% to 25% of True Private Wealth Advisors, LLC
TC Paterson Inc.
Control person · since September 2023
- Owns 75% or more of TC Paterson Inc.
Thomas Paterson
Control person · since September 2023
- Owns 10% to 25% of True Private Wealth Advisors, LLC
Dynasty Financial Partners, LLC
Control person · since April 2026
- Owns 10% to 25% of True Private Wealth Advisors, LLC
Dynasty Financial Partners,
Control person · since April 2026
True Private Wealth Advisors’ regulatory assets grew 1.6× from $902M (March 2021) to $1.43B (May 2026); clients rose from 1,275 to 1,592 and employees from 17 to 22. In 2017, UBS Financial Services (Portland team of Jason Bratt, David Nanson and Ashley Colvin; now Nanson, Bratt & Colvin Capital Advisors) joined it.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| May 2026May 2026 | $1.43B | 1,592 | 22 | 2 |
| Jul 2025July 2025 | $1.26B | 1,490 | 20 | 2 |
| Jul 2024July 2024 | $1.24B | 1,582 | 21 | 2 |
| Mar 2023March 2023 | $948M | 1,359 | 19 | 2 |
| May 2022May 2022 | $1.05B | 1,332 | 17 | 2 |
| Mar 2021March 2021 | $902M | 1,275 | 17 | 2 |
Firms that joined
20171 joined
- UBS Financial Services (Portland team of Jason Bratt, David Nanson and Ashley Colvin; now Nanson, Bratt & Colvin Capital Advisors)TeamNo filed AUM
Firms whose SEC withdrawal reports a sale to this firm, and deals reported in the press. Teams that moved without selling a registered firm may not appear.
Besides its headquarters, True Private Wealth Advisors has 1 office, with 2 listed addresses in 1 state.
Oregon · 2 listed addresses
- 1781 Liberty Street Se, Suite 200, SalemHQ
- 400 Ne 2nd St., McMinnville
Other business names
True Private Wealth Advisors has reported 4 other business names to the SEC.
- Davis Altman Paterson Group
- Gescher Herber Group
- Mike Long Group
- Steve Binns Group
Contact and registration details
- Legal name
- True Private Wealth Advisors, LLC
- Headquarters
- 1781 Liberty Street Se, Suite 200, Salem, OR 97302
- Website
- truepwa.com
- Phone
- 503-400-3311
- @true-private-wealth-advisors
- SEC file
- 801-76997
- Founded
- 2012
- Structure
- Oregon LLC
- Fiscal year end
- December
True Private Wealth Advisors’ named custodian for separately managed accounts is Fidelity ($1.43B). True Private Wealth Advisors has custody of $75.3M for 87 clients.
- FidelityNational Financial Services LLC · Boston, MA · $1.43B100%
At year end, True Private Wealth Advisors’ separately managed accounts were mostly in funds (67%) and stocks (18%). Its reported 13F holdings for the quarter ended 30 June 2026 total $1.16B across 283 positions; the largest are iShares TR (7.1%), iShares Inc. (4.3%) and iShares TR (3.7%).
What the accounts hold
- Stocks18%
- Funds67%
- Bonds5%
- U.S. government and agency bonds4%
- State and local bonds1%
- Cash10%
How many clients does True Private Wealth Advisors have?
True Private Wealth Advisors has 1,592 clients and manages $1.43 billion for them, as of May 2026. They include 1,219 individual clients, 357 high-net-worth individuals and 6 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 6 May 2026
What services does True Private Wealth Advisors offer?
True Private Wealth Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, estate planning, insurance, and philanthropic planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does True Private Wealth Advisors charge?
True Private Wealth Advisors charges up to 2.25% a year for its IM Program. The fee is billed in advance and is negotiable.
Source: TRUE PRIVATE WEALTH ADVISORS_FORM ADV PART 2A BROCHURE, filed 27 March 2026
Which custodians does True Private Wealth Advisors use?
True Private Wealth Advisors’ separately managed account assets are held at National Financial Services LLC (Boston, MA), with $1.43B. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 6 May 2026
How many financial advisors does True Private Wealth Advisors have?
True Private Wealth Advisors has 12 investment adviser representatives registered with state securities authorities, out of 22 employees, and 22 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 5 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does True Private Wealth Advisors invest in?
At the end of its last fiscal year, True Private Wealth Advisors’ separately managed accounts held 67% registered funds (mutual funds, ETFs, BDCs), 18% exchange-traded equities, 10% cash and equivalents, 4% U.S. government and agency bonds and 1% state and local bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns True Private Wealth Advisors?
True Private Wealth Advisors is owned through a holding company by Thomas Paterson. Its direct owners are Michael Davis (10% to 25%), Todd Gescher (10% to 25%), Jason Herber (10% to 25%), Stephen Altman (10% to 25%), M Brett Davis Inc. (10% to 25%), Stephen R. Altman, Inc. (10% to 25%), Todd A. Gescher, Inc (10% to 25%), Jason D. Herber, Inc. (10% to 25%), TC Paterson Inc. (10% to 25%), Dynasty Financial Partners, LLC (10% to 25%), Dynasty Financial Partners (10% to 25%), Steven Binns (75% or more) and Michael Long (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 6 May 2026
How does True Private Wealth Advisors get paid?
True Private Wealth Advisors is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact True Private Wealth Advisors?
True Private Wealth Advisors’ main office is at 1781 Liberty Street Se, Suite 200, Salem, OR 97302. Its phone number is 503-400-3311. Its website is truepwa.com.