Trinity Portfolio Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, educational seminars, business succession planning, education planning, estate planning, and insurance. Financial planning was provided to 51–100 clients last fiscal year.
Trinity Portfolio Advisors reports 622 clients. They include 441 individual clients, 98 high-net-worth individuals, and 82 pension and profit-sharing plans. Of its assets, 86.5% ($459M across 1,117 accounts) are managed with discretion; $71.5M across 305 accounts are not. It advised 50 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 71% | 19% |
| High-net-worth individuals | 16% | 68% |
| Pension and profit-sharing plans | 13% | 13% |
| Charitable organizations | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 441 | $98.9M | 18.6% | $224K |
| High-net-worth individuals | 98 | $360M | 67.9% | $3.67M |
| Pension and profit-sharing plans | 82 | $70.6M | 13.3% | $861K |
| Charitable organizations | Fewer than 5 | $900K | 0.2% | $900K |
| Total | 622 | $531M | 100% | — |
- Clients
- 441
- Regulatory AUM
- $98.9M
- AUM share
- 18.6%
- Avg. per client
- $224K
- Clients
- 98
- Regulatory AUM
- $360M
- AUM share
- 67.9%
- Avg. per client
- $3.67M
- Clients
- 82
- Regulatory AUM
- $70.6M
- AUM share
- 13.3%
- Avg. per client
- $861K
- Clients
- Fewer than 5
- Regulatory AUM
- $900K
- AUM share
- 0.2%
- Avg. per client
- $900K
Total
- Clients
- 622
- Regulatory AUM
- $531M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 50
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
Trinity Portfolio Advisors charges up to 2.00% a year for its Investment Management Fee. The fee is billed in arrears, is negotiable and requires an account of at least $7,500. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Planning and Consulting
- A fixed fee, generally $1,500 to $250,000 and negotiable, for financial planning and consulting services.
- Web-Based Portfolio Management
- Asset-based fee not exceeding 2.00%, plus a 0.15% web-based service fee and a one-time $500 implementation fee.
John Chalk owns 75% or more of Trinity Portfolio Advisors. The leadership team of Trinity Portfolio Advisors includes Chief Operating Officer Jeri Liedl. It has 13 employees, 9 of them in advisory roles.
Staff
- 13 employees
- 9 in advisory functions
- 9 state-registered reps
- 2 insurance agents
- Owns 75% or more of Trinity Portfolio Advisors, LLC
John Chalk
Control person · since September 2009
Trinity Portfolio Advisors’ regulatory assets grew 2.9× from $183M (March 2021) to $531M (July 2026); clients rose from 344 to 622 and employees were 13 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Jul 2026July 2026 | $531M | 622 | 13 | 3 |
| Apr 2025April 2025 | $488M | 736 | 15 | 3 |
| Jul 2024July 2024 | $453M | 680 | 12 | 5 |
| Apr 2023April 2023 | $381M | 728 | 10 | 5 |
| Mar 2022March 2022 | $316M | 437 | 16 | 5 |
| Mar 2021March 2021 | $183M | 344 | 13 | 5 |
Besides its headquarters, Trinity Portfolio Advisors has 2 offices, with 3 listed addresses in 1 state.
Texas · 3 listed addresses
- 121 Countryside Court, Suite 140, SouthlakeHQ
- 6860 Dallas Parkway, Plano
- 3209 Fall Creek Hwy, Granbury
Other business names
Trinity Portfolio Advisors has reported 4 other business names to the SEC.
- Charis Multi Family Office
- Estrada Webb & Associates
- Ferguson Oberst Wealth Management
- Trinity LS Investments, LLC
Contact and registration details
- Legal name
- Trinity Portfolio Advisors, LLC
- Headquarters
- 121 Countryside Court, Suite 140, Southlake, TX 76092
- Website
- trinityportfolio.com
- Phone
- 817-416-7227
- SEC file
- 801-70663
- Founded
- 2009
- Structure
- Texas LLC
- Fiscal year end
- December
Trinity Portfolio Advisors’ named custodian for separately managed accounts is Fidelity ($494M). Trinity Portfolio Advisors does not have custody of client assets.
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $494M100%
At year end, Trinity Portfolio Advisors’ separately managed accounts were largely in stocks (46%) and funds (36%).
What the accounts hold
- Stocks46%
- Exchange-traded equities26%
- Non-exchange-traded equities20%
- Funds36%
- Bonds9%
- U.S. government and agency bonds4%
- Investment grade corporate bonds4%
- State and local bonds1%
- Cash8%
- Other1%
- Annuity & private placement1%
How many clients does Trinity Portfolio Advisors have?
Trinity Portfolio Advisors has 622 clients and manages $531 million for them, as of July 2026. They include 441 individual clients, 98 high-net-worth individuals, and 82 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 17 July 2026
What services does Trinity Portfolio Advisors offer?
Trinity Portfolio Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, educational seminars, business succession planning, education planning, estate planning, and insurance.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Trinity Portfolio Advisors charge?
Trinity Portfolio Advisors charges up to 2.00% a year for its Investment Management Fee. The fee is billed in arrears, is negotiable and requires an account of at least $7,500.
Source: TRINITY PORTFOLIO ADVISORS, LLC DISCLOSURE BROCHURE, filed 27 March 2026
Which custodians does Trinity Portfolio Advisors use?
Trinity Portfolio Advisors’ separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $494M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 17 July 2026
How many financial advisors does Trinity Portfolio Advisors have?
Trinity Portfolio Advisors has 9 investment adviser representatives registered with state securities authorities, out of 13 employees, and 9 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Trinity Portfolio Advisors invest in?
At the end of its last fiscal year, Trinity Portfolio Advisors’ separately managed accounts held 36% registered funds (mutual funds, ETFs, BDCs), 26% exchange-traded equities, 20% non-exchange-traded equities, 8% cash and equivalents, 4% U.S. government and agency bonds, 4% investment grade corporate bonds, 1% state and local bonds and 1% other. The 1% other category is described as: Annuity & Private Placement.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Does Trinity Portfolio Advisors have a minimum investment?
Yes, Trinity Portfolio Advisors’ minimum account size for its Investment Management Fee is $7.5K.
Source: TRINITY PORTFOLIO ADVISORS, LLC DISCLOSURE BROCHURE, filed 27 March 2026
Who owns Trinity Portfolio Advisors?
Trinity Portfolio Advisors’ direct owner is John Chalk (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 17 July 2026
How does Trinity Portfolio Advisors get paid?
Trinity Portfolio Advisors is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Trinity Portfolio Advisors?
Trinity Portfolio Advisors’ main office is at 121 Countryside Court, Suite 140, Southlake, TX 76092. Its phone number is 817-416-7227. Its website is trinityportfolio.com.