Trademark Capital Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, portfolio management for institutions, pension consulting, and educational seminars. The firm advises 2 private funds.
Trademark Capital Management reports 339 clients. They include 304 individual clients, 26 high-net-worth individuals, and 7 pension and profit-sharing plans. Of its assets, 100.0% ($151M across 521 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 90% | 42% |
| High-net-worth individuals | 8% | 44% |
| Pooled investment vehicles | <1% | 11% |
| Pension and profit-sharing plans | 2% | 2% |
| Charitable organizations | Fewer than 5 | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 304 | $63.7M | 42.2% | $209K |
| High-net-worth individuals | 26 | $65.9M | 43.7% | $2.53M |
| Pooled investment vehicles | 2 | $16.8M | 11.1% | $8.39M |
| Pension and profit-sharing plans | 7 | $3.51M | 2.3% | $501K |
| Charitable organizations | Fewer than 5 | $964K | 0.6% | — |
| Total | 339 | $151M | 100% | — |
- Clients
- 304
- Regulatory AUM
- $63.7M
- AUM share
- 42.2%
- Avg. per client
- $209K
- Clients
- 26
- Regulatory AUM
- $65.9M
- AUM share
- 43.7%
- Avg. per client
- $2.53M
- Clients
- 2
- Regulatory AUM
- $16.8M
- AUM share
- 11.1%
- Avg. per client
- $8.39M
- Clients
- 7
- Regulatory AUM
- $3.51M
- AUM share
- 2.3%
- Avg. per client
- $501K
- Clients
- Fewer than 5
- Regulatory AUM
- $964K
- AUM share
- 0.6%
- Avg. per client
- —
Total
- Clients
- 339
- Regulatory AUM
- $151M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 2
- Financial planning clients last fiscal year
- 0
Trademark Capital Management charges up to 1.25% a year for its Portfolio Management Fees. The fee is negotiable. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Planning Fees
- Financial planning is billed at an hourly rate of $150 to $250, based on the professional providing the services; 50% of the estimated fee is payable in advance.
- Retirement Plan Advisory Fees
- Retirement plan advisory fees are negotiated case by case with the plan sponsor or named fiduciary before the plan agreement is signed.
Joseph Ezernack owns 50% to 75% of Trademark Capital Management. The leadership team of Trademark Capital Management includes Chief Compliance Officer Joseph Ezernack. It has 7 employees, 4 of them in advisory roles.
Staff
- 7 employees
- 4 in advisory functions
- 4 state-registered reps
- 1 insurance agent
- 2 soliciting firms
- Owns 50% to 75% of Trademark Capital Management Inc.
Joseph Ezernack
Control person · since January 2011
- Owns 25% to 50% of Trademark Capital Management Inc.
Donald Beasley
Control person · since January 2011
Trademark Capital Management’s regulatory assets fell from $188M (March 2021) to $151M (September 2026); clients rose from 175 to 339 and employees from 4 to 7.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Sep 2026September 2026 | $151M | 339 | 7 | 4 |
| Jun 2025June 2025 | $220M | 297 | 8 | 2 |
| Mar 2024March 2024 | $209M | 311 | 10 | 2 |
| May 2023May 2023 | $203M | 349 | 7 | 2 |
| Jun 2022June 2022 | $184M | 228 | 4 | 1 |
| Mar 2021March 2021 | $188M | 175 | 4 | 1 |
Besides its headquarters, Trademark Capital Management has 3 offices (3 private residences, listed without an address), with 1 listed address in 1 state.
Georgia · 1 listed address
- 1551 Jennings Mill Road, Suite 1200a, WatkinsvilleHQ
Other business names
Trademark Capital Management has reported 1 other business name to the SEC.
- Trademark Capital Asset Management
Contact and registration details
- Legal name
- Trademark Capital Management Inc.
- Headquarters
- 1551 Jennings Mill Road, Suite 1200a, Watkinsville, GA 30677
- Website
- trademarkcapital.com
- Phone
- 706-534-2351
- @trademark-capital
- SEC file
- 801-100363
- Structure
- Georgia corporation
- Fiscal year end
- December
Trademark Capital Management’s named custodians for separately managed accounts are Charles Schwab ($90.5M, 69%) and Fidelity ($41.4M, 31%). Trademark Capital Management has custody of $27.1M for 43 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $90.5M69%
- FidelityNational Financial Services LLC · Boston, MA · $41.4M31%
At year end, Trademark Capital Management’s separately managed accounts were mostly in funds (63%) and cash (23%).
What the accounts hold
- Stocks13%
- Funds63%
- Registered funds52%
- Pooled vehicles11%
- Bonds1%
- Cash23%
How many clients does Trademark Capital Management have?
Trademark Capital Management has 339 clients and manages $151 million for them, as of September 2026. They include 304 individual clients, 26 high-net-worth individuals, and 7 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 29 September 2026
What services does Trademark Capital Management offer?
Trademark Capital Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, portfolio management for institutions, pension consulting, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Trademark Capital Management charge?
Trademark Capital Management charges up to 1.25% a year for its Portfolio Management Fees. The fee is negotiable.
Source: TRADEMARK CAPITAL MANAGEMENT, INC. BROCHURE, filed 24 July 2026
Which custodians does Trademark Capital Management use?
Trademark Capital Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $90.5M and National Financial Services LLC (Boston, MA), with $41.4M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 29 September 2026
How many financial advisors does Trademark Capital Management have?
Trademark Capital Management has 4 investment adviser representatives registered with state securities authorities, out of 7 employees, and 4 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Trademark Capital Management invest in?
At the end of its last fiscal year, Trademark Capital Management’s separately managed accounts held 52% registered funds (mutual funds, ETFs, BDCs), 23% cash and equivalents, 13% exchange-traded equities, 11% pooled vehicles (private funds and similar) and 1% state and local bonds. It advises 2 private funds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Trademark Capital Management?
Trademark Capital Management’s direct owners are Joseph Ezernack (50% to 75%) and Donald Beasley (25% to 50%).
Source: Form ADV Part 1A, Schedules A and B, filed 29 September 2026
How does Trademark Capital Management get paid?
Trademark Capital Management is paid through a percentage of assets under management, hourly charges, fixed fees and performance-based fees. Its Form ADV lists no commissions among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Trademark Capital Management?
Trademark Capital Management’s main office is at 1551 Jennings Mill Road, Suite 1200a, Watkinsville, GA 30677. Its phone number is 706-534-2351. Its website is trademarkcapital.com.
