Traction Financial Partners provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, educational seminars, estate planning, insurance, philanthropic planning, and tax planning. Financial planning was provided to 11–25 clients last fiscal year.
Traction Financial Partners reports 338 clients. They include 198 high-net-worth individuals, 128 individual clients, and 7 pension and profit-sharing plans. Of its assets, 100.0% ($288M across 818 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 38% | 7% |
| High-net-worth individuals | 59% | 88% |
| Pension and profit-sharing plans | 2% | <1% |
| Charitable organizations | Fewer than 5 | 1% |
| Corporations and other businesses | 1% | 4% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 128 | $20M | 6.9% | $156K |
| High-net-worth individuals | 198 | $252M | 87.5% | $1.27M |
| Pension and profit-sharing plans | 7 | $2.53M | 0.9% | $362K |
| Charitable organizations | Fewer than 5 | $2.93M | 1.0% | — |
| Corporations and other businesses | 5 | $10.5M | 3.6% | $2.1M |
| Total | 338 | $288M | 100% | — |
- Clients
- 128
- Regulatory AUM
- $20M
- AUM share
- 6.9%
- Avg. per client
- $156K
- Clients
- 198
- Regulatory AUM
- $252M
- AUM share
- 87.5%
- Avg. per client
- $1.27M
- Clients
- 7
- Regulatory AUM
- $2.53M
- AUM share
- 0.9%
- Avg. per client
- $362K
- Clients
- Fewer than 5
- Regulatory AUM
- $2.93M
- AUM share
- 1.0%
- Avg. per client
- —
- Clients
- 5
- Regulatory AUM
- $10.5M
- AUM share
- 3.6%
- Avg. per client
- $2.1M
Total
- Clients
- 338
- Regulatory AUM
- $288M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 11–25
Traction Financial Partners is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 4 other services, listed under fee details.
Fee details and sources
Other fees
- Consulting
- Limited-scope consulting is billed at $350 per hour, monthly as services are rendered.
- Estate planning through Snug
- Snug estate documents cost a $150 will-based or $400 trust-based plan fee, plus $350 per hour for Traction's coordination.
- Financial plan updates
- Plan updates requested after the initial 12-month period are billed at $500 to $2,000, depending on complexity.
- Financial planning
- Financial planning is a fixed fee of $3,000 to $25,000, or hourly at $350 per hour, agreed in advance of the work.
Robert Heykoop owns 50% to 75% of Traction Financial Partners. The leadership team of Traction Financial Partners includes Chief Compliance Officer Andrew Barnes. It has 9 employees, 6 of them in advisory roles.
Leadership
- Andrew BarnesChief Compliance Officer
- Evan BarnesManaging Member
- Robert HeykoopManaging Member
Investment adviser representatives
7 representatives listed in the SEC register as of 9 October 2026.
- Randy John Anderson
- Andrew Thomas Barnes
- Evan Michael Barnes
- Tiffany J Charles
- Leslie Seawell Garske
- Robert William Heykoop
- Ryan McNamee
Staff
- 9 employees
- 6 in advisory functions
- 6 state-registered reps
- 1 broker-dealer rep
- 6 insurance agents
- Owns 50% to 75% of Traction Financial Partners, LLC
Robert Heykoop
Control person · since July 2021
- Owns 50% to 75% of Traction Financial Partners, LLC
Evan Barnes
Control person · since July 2021
Traction Financial Partners’ regulatory assets grew Infinity× from $0 (June 2021) to $288M (July 2026); employees rose from 4 to 9.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| July 2026 | $288M | 338 | 9 | 2 |
| March 2025 | $263M | 398 | 7 | 2 |
| May 2024 | $238M | 493 | 11 | 3 |
| January 2023 | $141M | 360 | 7 | 3 |
| July 2022 | $125M | 290 | 7 | 3 |
| June 2021 | $0 | 0 | 4 | 2 |
Besides its headquarters, Traction Financial Partners has 1 office, with 2 listed addresses in Colorado and Wyoming.
Colorado · 1 listed address
- 8321 S. Sangre De Cristo Road, Littleton
Wyoming · 1 listed address
- 168 County Road 648, EncampmentHQ
Contact and registration details
- Legal name
- Traction Financial Partners, LLC
- Headquarters
- 168 County Road 648, Encampment, WY 82325-1028
- Website
- tractionfp.us
- Phone
- 307-672-9738
- @traction-fp
- SEC file
- 801-121892
- Structure
- Wyoming LLC
- Fiscal year end
- December
Traction Financial Partners uses LPL Financial ($282M) as custodian for its separately managed accounts. Traction Financial Partners does not have custody of client assets.
- LPL FinancialLPL Financial LLC · San Diego, CA · $282M100%
At year end, Traction Financial Partners’ separately managed accounts were mostly in stocks (50%) and funds (33%). Its reported 13F holdings for the quarter ended 30 June 2026 total $188M across 61 positions; the largest are State Str SPDR S&P 500 ETF T (11.9%), Invesco Qqq TR (11.2%) and First TR Exchange Traded FD (10.4%).
What the accounts hold
- Stocks50%
- Funds33%
- Registered funds31%
- Pooled vehicles2%
- Bonds1%
- Cash2%
- Other13%
- Structured products13%
Filed values cover 99%. The neutral 1% gap has no reported category.
Reported 13F holdings
- $188M
- Reported 13F value
- 61
- Positions
- 77.3%
- In the 10 largest
- +15.9%
- Value vs. prior quarter
- State Str SPDR S&P 500 ETF T · TR Unit11.9%
- Invesco Qqq TR · Unit Ser 111.2%
- First TR Exchange Traded FD · Risng Divd Achiv10.4%
- Alps ETF TR · Smith Core Plus9.3%
- Vanguard Index Fds · S&P 500 ETF Shs8.7%
- Invesco Exchange Traded FD T · Rafi US 15008.5%
- Invesco Exchange Traded FD T · S&P Mdcp Quality7.8%
- First TR Exchng Traded FD VI · FT Ladd Buff ETF3.4%
- Vanguard Tax-managed Fds · Van FTSE Dev Mkt3.2%
- First TR Exch Traded FD Iii · Pfd Secs Inc. ETF3.0%
Together, the ten largest are 77.3% of reported value.
How many clients does Traction Financial Partners have?
Traction Financial Partners has 338 clients and manages $288 million for them, as of July 2026. They include 198 high-net-worth individuals, 128 individual clients, and 7 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 22 July 2026
What services does Traction Financial Partners offer?
Traction Financial Partners provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, educational seminars, estate planning, insurance, philanthropic planning, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
Which custodians does Traction Financial Partners use?
Traction Financial Partners’ separately managed account assets are held at LPL Financial LLC (San Diego, CA), with $282M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 22 July 2026
How many financial advisors does Traction Financial Partners have?
Traction Financial Partners has 6 investment adviser representatives registered with state securities authorities, out of 9 employees, and 6 perform investment advisory functions. 1 employee is a registered representative of a broker-dealer and 6 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Traction Financial Partners invest in?
At the end of its last fiscal year, Traction Financial Partners’ separately managed accounts held 50% exchange-traded equities, 31% registered funds (mutual funds, ETFs, BDCs), 13% other, 2% pooled vehicles (private funds and similar), 2% cash and equivalents and 1% investment grade corporate bonds. The 13% other category is described as: Structured Products.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Traction Financial Partners?
Traction Financial Partners’ direct owners are Robert Heykoop (50% to 75%) and Evan Barnes (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 22 July 2026
How does Traction Financial Partners get paid?
Traction Financial Partners is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Traction Financial Partners registered with the SEC?
Yes, Traction Financial Partners has been registered with the SEC as an investment adviser since 28 July 2021. Its CRD number is 315215 and its SEC file number is 801-121892.
Source: Form ADV Part 1A, Item 1, filed 22 July 2026; IAPD firm record
How do I contact Traction Financial Partners?
Traction Financial Partners’ main office is at 168 County Road 648, Encampment, WY 82325-1028. Its phone number is 307-672-9738. Its website is tractionfp.us.