Townsend Financial Planning provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, publishing newsletters, and educational seminars. Financial planning was provided to 101–250 clients last fiscal year.
Townsend Financial Planning reports 160 clients. They include 122 individual clients and 38 high-net-worth individuals. Of its assets, 100.0% ($148M across 579 accounts) are managed with discretion. It advised 18 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 76% | 32% |
| High-net-worth individuals | 24% | 68% |
| Charitable organizations | Fewer than 5 | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 122 | $46.8M | 31.5% | $383K |
| High-net-worth individuals | 38 | $101M | 68.4% | $2.67M |
| Charitable organizations | Fewer than 5 | $53.6K | 0.0% | — |
| Total | 160 | $148M | 100% | — |
- Clients
- 122
- Regulatory AUM
- $46.8M
- AUM share
- 31.5%
- Avg. per client
- $383K
- Clients
- 38
- Regulatory AUM
- $101M
- AUM share
- 68.4%
- Avg. per client
- $2.67M
- Clients
- Fewer than 5
- Regulatory AUM
- $53.6K
- AUM share
- 0.0%
- Avg. per client
- —
Total
- Clients
- 160
- Regulatory AUM
- $148M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 18
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Townsend Financial Planning is paid through a percentage of assets under management, hourly charges, fixed fees (other than subscription fees) and other compensation. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Administrative trustee services
- Administrative trustee services at 0.50% annualized, billed in addition to the wealth management fee.
- Financial planning projects
- Fixed or project fees: Core Financial Plan $2,650, Retirement Roadmap $3,725, Navigating Retirement $3,250, Financial Check Up $795; customized work $75 to $300 an hour.
Melody Townsend owns 75% or more of Townsend Financial Planning. The leadership team of Townsend Financial Planning includes President Melody Townsend. It has 6 employees, 3 of them in advisory roles.
Leadership
- Melody TownsendPresident/CCO
Harrison BaileyPartner/Financial Advisor
Investment adviser representatives
3 representatives listed in the SEC register as of 9 October 2026.
Staff
- 6 employees
- 3 in advisory functions
- 3 state-registered reps
- Owns 75% or more of Townsend Financial Planning, LLC
Melody Townsend
Control person · since October 2006
Townsend Financial Planning’s regulatory assets grew from $116M (July 2024) to $148M (May 2026); clients rose from 149 to 160 and employees from 5 to 6.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| May 2026 | $148M | 160 | 6 | 3 |
| February 2025 | $130M | 154 | 5 | 3 |
| July 2024 | $116M | 149 | 5 | 3 |
Besides its headquarters, Townsend Financial Planning has 2 offices, with 3 listed addresses in Kentucky.
Kentucky · 3 listed addresses
- 102 South Maysville Street, Suite 1, MT. SterlingHQ
- 710 East Main Street, Lexington
- 7508 New Lagrange Road, Louisville
Contact and registration details
- Legal name
- Townsend Financial Planning, LLC
- Headquarters
- 102 South Maysville Street, Suite 1, MT. Sterling, KY 40353
- Phone
- 859-498-2020
- @townsend-financial-planning
- SEC file
- 801-130686
- Structure
- Kentucky LLC
- Fiscal year end
- December
Townsend Financial Planning uses Fidelity ($133M) as custodian for its separately managed accounts. Townsend Financial Planning has custody of $148M in client assets for 161 clients.
- FidelityFidelity Investments · Boston, MA · $133M100%
At year end, Townsend Financial Planning’s separately managed accounts were mostly in funds (86%) and cash (10%). Its reported 13F holdings for the quarter ended 30 June 2026 total $115M across 30 positions; the largest are iShares TR (26.0%), iShares TR (11.5%) and iShares TR (11.5%).
What the accounts hold
- Stocks1%
- Funds86%
- Registered funds80%
- Pooled vehicles6%
- Bonds1%
- Cash10%
- Other3%
- Funds in the "other" category include annuities, fixed income, and mutual funds that don't classify automatically in our reporting system.3%
Reported 13F holdings
- $115M
- Reported 13F value
- 30
- Positions
- 86.5%
- In the 10 largest
- +11.0%
- Value vs. prior quarter
- iShares TR · Core S&P500 ETF26.0%
- iShares TR · Core S&P Mcp ETF11.5%
- iShares TR · Core US Aggbd ET11.5%
- iShares TR · Core S&P Scp ETF7.2%
- iShares TR · Core S&P US Vlu6.3%
- iShares TR · Core 1 5 YR Usd5.9%
- iShares TR · Iboxx Inv CP ETF5.4%
- iShares TR · Core MSCI Total5.0%
- Fidelity Covington Trust · MSCI RL Est ETF4.4%
- iShares TR · 0-5yr Invt GR CP3.3%
Together, the ten largest are 86.5% of reported value.
How many clients does Townsend Financial Planning have?
Townsend Financial Planning has 160 clients and manages $148 million for them, as of May 2026. They include 122 individual clients and 38 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 12 May 2026
What services does Townsend Financial Planning offer?
Townsend Financial Planning provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, publishing newsletters, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Townsend Financial Planning use?
Townsend Financial Planning’s separately managed account assets are held at Fidelity Investments (Boston, MA), with $133M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 12 May 2026
How many financial advisors does Townsend Financial Planning have?
Townsend Financial Planning has 3 investment adviser representatives registered with state securities authorities, out of 6 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Townsend Financial Planning invest in?
At the end of its last fiscal year, Townsend Financial Planning’s separately managed accounts held 80% registered funds (mutual funds, ETFs, BDCs), 10% cash and equivalents, 6% pooled vehicles (private funds and similar), 3% other, 1% exchange-traded equities and 1% state and local bonds. The 3% other category is described as: Funds in the "Other" Category Include Annuities, Fixed Income, and Mutual Funds That Don'T Classify Automatically in Our Reporting System.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Townsend Financial Planning?
Townsend Financial Planning’s direct owner is Melody Townsend (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 12 May 2026
How does Townsend Financial Planning get paid?
Townsend Financial Planning is paid through a percentage of assets under management, hourly charges, fixed fees and other compensation. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Townsend Financial Planning registered with the SEC?
Yes, Townsend Financial Planning has been registered with the SEC as an investment adviser since 17 July 2024. Its CRD number is 141571 and its SEC file number is 801-130686.
Source: Form ADV Part 1A, Item 1, filed 12 May 2026; IAPD firm record
How do I contact Townsend Financial Planning?
Townsend Financial Planning’s main office is at 102 South Maysville Street, Suite 1, MT. Sterling, KY 40353. Its phone number is 859-498-2020. Its website is townsendfinancialplanning.com.