Total Wealth Advisors provides financial planning and portfolio management for individuals and small businesses. Financial planning was provided to 26–50 clients last fiscal year.
Total Wealth Advisors reports 92 clients. They include 42 individual clients, 27 high-net-worth individuals and 13 other clients. Of its assets, 96.6% ($104M across 288 accounts) are managed with discretion; $3.65M across 13 accounts are not. A wrap fee program the firm both sponsors and manages holds $82.4M. It advised 1 client without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 46% | 26% |
| High-net-worth individuals | 29% | 56% |
| Pension and profit-sharing plans | 11% | 14% |
| Other | 14% | 3% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 42 | $27.7M | 25.9% | $660K |
| High-net-worth individuals | 27 | $60.6M | 56.5% | $2.24M |
| Pension and profit-sharing plans | 10 | $15.3M | 14.2% | $1.53M |
| Other | 13 | $3.65M | 3.4% | $281K |
| Total | 92 | $107M | 100% | $1.17M |
- Clients
- 42
- Regulatory AUM
- $27.7M
- AUM share
- 25.9%
- Avg. per client
- $660K
- Clients
- 27
- Regulatory AUM
- $60.6M
- AUM share
- 56.5%
- Avg. per client
- $2.24M
- Clients
- 10
- Regulatory AUM
- $15.3M
- AUM share
- 14.2%
- Avg. per client
- $1.53M
- Clients
- 13
- Regulatory AUM
- $3.65M
- AUM share
- 3.4%
- Avg. per client
- $281K
Total
- Clients
- 92
- Regulatory AUM
- $107M
- AUM share
- 100%
- Avg. per client
- $1.17M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 1
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 26–50
Total Wealth Advisors charges 0.95%–1.75% a year for its Portfolio Management (Standard Tiered Fee). The fee is billed in advance and is negotiable. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Subscription financial planning
- Subscription-based financial planning is $150 per month, charged at the beginning of each month.
- Traditional financial planning
- Traditional financial planning is offered for a negotiable fixed fee of $500 to $5,000, with one half due on signing the agreement.
Paul McCoy owns 50% to 75% of Total Wealth Advisors. It has 2 employees.
Leadership
- Paul McCoyManaging Member / CCO
- Suzanne McCoyManaging Member
Investment adviser representatives
2 representatives listed in the SEC register as of 9 October 2026.
Staff
- 2 employees
- 2 in advisory functions
- 2 state-registered reps
- 1 insurance agent
- Owns 50% to 75% of Total Wealth Advisors, LLC
Paul McCoy
Control person · since July 2012
- Owns 50% to 75% of Total Wealth Advisors, LLC
Suzanne McCoy
Control person · since January 2016
Total Wealth Advisors’ regulatory assets fell from $119M (April 2021) to $107M (March 2026); clients fell from 136 to 92 and employees from 4 to 2.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $107M | 92 | 2 | 1 |
| March 2025 | $102M | 107 | 2 | 1 |
| March 2024 | $90.7M | 147 | 2 | 1 |
| March 2023 | $202M | 271 | 4 | 2 |
| June 2022 | $172M | 348 | 4 | 2 |
| April 2021 | $119M | 136 | 4 | 1 |
Besides its headquarters, Total Wealth Advisors has 0 offices, with 1 listed address in Minnesota.
Minnesota · 1 listed address
- 809 Mainstreet, HopkinsHQ
Contact and registration details
- Legal name
- Total Wealth Advisors, LLC
- Headquarters
- 809 Mainstreet, Hopkins, MN 55343
- Website
- totalwealthadvisors.com
- Phone
- 612-294-9208
- @total-wealth-advisors-llc
- SEC file
- 801-121278
- Structure
- Minnesota LLC
- Fiscal year end
- December
Total Wealth Advisors uses Charles Schwab ($88.3M) as custodian for its separately managed accounts. Total Wealth Advisors has custody of $29.6M in client assets for 105 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Omaha, NE · $88.3M100%
At year end, Total Wealth Advisors’ separately managed accounts were mostly in funds (72%) and stocks (22%).
What the accounts hold
- Stocks22%
- Funds72%
- Bonds2%
- Cash4%
How many clients does Total Wealth Advisors have?
Total Wealth Advisors has 92 clients and manages $107 million for them, as of March 2026. They include 42 individual clients, 27 high-net-worth individuals and 13 other clients.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 25 March 2026
What services does Total Wealth Advisors offer?
Total Wealth Advisors provides financial planning and portfolio management for individuals and small businesses.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Total Wealth Advisors charge?
Total Wealth Advisors charges 0.95%–1.75% a year for its Portfolio Management (Standard Tiered Fee). The fee is billed in advance and is negotiable.
Which custodians does Total Wealth Advisors use?
Total Wealth Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (Omaha, NE), with $88.3M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 25 March 2026
How many financial advisors does Total Wealth Advisors have?
Total Wealth Advisors has 2 investment adviser representatives registered with state securities authorities, out of 2 employees, and 2 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Total Wealth Advisors invest in?
At the end of its last fiscal year, Total Wealth Advisors’ separately managed accounts held 72% registered funds (mutual funds, ETFs, BDCs), 22% exchange-traded equities, 4% cash and equivalents and 2% investment grade corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Total Wealth Advisors?
Total Wealth Advisors’ direct owners are Paul McCoy (50% to 75%) and Suzanne McCoy (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 25 March 2026
How does Total Wealth Advisors get paid?
Total Wealth Advisors is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Total Wealth Advisors?
Total Wealth Advisors’ main office is at 809 Mainstreet, Hopkins, MN 55343. Its phone number is 612-294-9208. Its website is totalwealthadvisors.com.