The Herbst Group provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and pension consulting.
The Herbst Group reports 190 clients. They include 144 individual clients and 46 high-net-worth individuals. Of its assets, 100.0% ($205M across 294 accounts) are managed with discretion. A wrap fee program the firm both sponsors and manages holds $203M. Of its clients, 1% are outside the U.S.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 76% | 15% |
| High-net-worth individuals | 24% | 81% |
| Pension and profit-sharing plans | Fewer than 5 | <1% |
| Charitable organizations | Fewer than 5 | 3% |
| Corporations and other businesses | Fewer than 5 | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 144 | $30.1M | 14.7% | $209K |
| High-net-worth individuals | 46 | $166M | 81.0% | $3.6M |
| Pension and profit-sharing plans | Fewer than 5 | $1.46M | 0.7% | — |
| Charitable organizations | Fewer than 5 | $6.92M | 3.4% | — |
| Corporations and other businesses | Fewer than 5 | $478K | 0.2% | — |
| Total | 190 | $205M | 100% | — |
- Clients
- 144
- Regulatory AUM
- $30.1M
- AUM share
- 14.7%
- Avg. per client
- $209K
- Clients
- 46
- Regulatory AUM
- $166M
- AUM share
- 81.0%
- Avg. per client
- $3.6M
- Clients
- Fewer than 5
- Regulatory AUM
- $1.46M
- AUM share
- 0.7%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $6.92M
- AUM share
- 3.4%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $478K
- AUM share
- 0.2%
- Avg. per client
- —
Total
- Clients
- 190
- Regulatory AUM
- $205M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 1%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
The Herbst Group charges 0.20%–2.00% a year for its Wealth Management Services. The fee is billed in arrears and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Retirement Plan Advisory Services
- Annual asset-based fee of up to 2.00% of plan assets, billed monthly in arrears; negotiable depending on plan size.
Brian Herbst owns 50% to 75% of The Herbst Group. Brian Herbst is CEO; the leadership team includes Chief Compliance Officer Gabrielle Magdziarz. It has 7 employees, 4 of them in advisory roles.
Leadership
Brian HerbstChief Executive Officer and Chief Investment Officer- Gabrielle MagdziarzChief Compliance Officer
Investment adviser representatives
2 representatives listed in the SEC register as of 9 October 2026.
Staff
- 7 employees
- 4 in advisory functions
- 4 state-registered reps
- 2 insurance agents
- Owns 50% to 75% of The Herbst Group, LLC
Brian Herbst
Control person · since June 2020
The Herbst Group’s regulatory assets grew from $141M (April 2021) to $205M (June 2026); clients rose from 152 to 190 and employees from 5 to 7.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| June 2026 | $205M | 190 | 7 | 2 |
| January 2025 | $207M | 134 | 3 | 2 |
| January 2024 | $207M | 111 | 3 | 2 |
| June 2023 | $169M | 103 | 3 | 2 |
| May 2022 | $204M | 88 | 5 | 2 |
| April 2021 | $141M | 152 | 5 | 2 |
Besides its headquarters, The Herbst Group has 1 office (1 private residence, listed without an address), with 1 listed address with no US state reported.
Contact and registration details
- Legal name
- The Herbst Group, LLC
- Headquarters
- Not reported
- Website
- herbstgroup.com
- Phone
- 212-488-1701
- @the-herbst-group
- SEC file
- 801-118872
- Structure
- Delaware LLC
- Fiscal year end
- December
The Herbst Group uses Fidelity ($203M) as custodian for its separately managed accounts. The Herbst Group has custody of $60.9M in client assets for 38 clients.
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $203M100%
At year end, The Herbst Group’s separately managed accounts were mostly in stocks (79%) and bonds (16%).
What the accounts hold
- Stocks79%
- Funds1%
- Bonds16%
- State and local bonds10%
- U.S. government and agency bonds3%
- Investment grade corporate bonds2%
- High-yield corporate bonds1%
- Cash3%
- Other1%
- Derivatives1%
How many clients does The Herbst Group have?
The Herbst Group has 190 clients and manages $205 million for them, as of June 2026. They include 144 individual clients and 46 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 24 June 2026
What services does The Herbst Group offer?
The Herbst Group provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and pension consulting.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does The Herbst Group charge?
The Herbst Group charges 0.20%–2.00% a year for its Wealth Management Services. The fee is billed in arrears and is negotiable.
Which custodians does The Herbst Group use?
The Herbst Group’s separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $203M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 24 June 2026
How many financial advisors does The Herbst Group have?
The Herbst Group has 4 investment adviser representatives registered with state securities authorities, out of 7 employees, and 4 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does The Herbst Group invest in?
At the end of its last fiscal year, The Herbst Group’s separately managed accounts held 79% exchange-traded equities, 10% state and local bonds, 3% U.S. government and agency bonds, 3% cash and equivalents, 2% investment grade corporate bonds, 1% high-yield corporate bonds, 1% derivatives and 1% registered funds (mutual funds, ETFs, BDCs).
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns The Herbst Group?
The Herbst Group’s direct owner is Brian Herbst (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 24 June 2026
How does The Herbst Group get paid?
The Herbst Group is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact The Herbst Group?
Its phone number is 212-488-1701. Its website is herbstgroup.com.