Sunburst Financial Group provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, education planning, estate planning, insurance, philanthropic planning, and tax planning. Financial planning was provided to 1–10 clients last fiscal year.
Sunburst Financial Group reports 877 clients. They include 609 individual clients, 256 high-net-worth individuals, and 12 pension and profit-sharing plans. Of its assets, 91.6% ($741M across 2,336 accounts) are managed with discretion; $67.5M across 10 accounts are not. It advised 8 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 69% | 15% |
| High-net-worth individuals | 29% | 74% |
| Pension and profit-sharing plans | 1% | 9% |
| Charitable organizations | Fewer than 5 | 2% |
| Corporations and other businesses | Fewer than 5 | 1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 609 | $121M | 14.9% | $198K |
| High-net-worth individuals | 256 | $595M | 73.6% | $2.32M |
| Pension and profit-sharing plans | 12 | $69.2M | 8.6% | $5.77M |
| Charitable organizations | Fewer than 5 | $13.6M | 1.7% | — |
| Corporations and other businesses | Fewer than 5 | $9.56M | 1.2% | — |
| Total | 877 | $808M | 100% | — |
- Clients
- 609
- Regulatory AUM
- $121M
- AUM share
- 14.9%
- Avg. per client
- $198K
- Clients
- 256
- Regulatory AUM
- $595M
- AUM share
- 73.6%
- Avg. per client
- $2.32M
- Clients
- 12
- Regulatory AUM
- $69.2M
- AUM share
- 8.6%
- Avg. per client
- $5.77M
- Clients
- Fewer than 5
- Regulatory AUM
- $13.6M
- AUM share
- 1.7%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $9.56M
- AUM share
- 1.2%
- Avg. per client
- —
Total
- Clients
- 877
- Regulatory AUM
- $808M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 8
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1–10
Sunburst Financial Group charges 0.35%–1.00% a year for its Investment Management Fees. The fee is billed in arrears and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning and Consulting
- Financial planning and consulting fees are negotiable, generally $250 to $10,000 as a fixed fee or $100 to $300 an hour, charged in arrears.
James Martin owns 25% to 50% of Sunburst Financial Group. The leadership team of Sunburst Financial Group includes Chief Investment Officer Matthew Morris, Chief Financial Officer Zachary Bullock and Chief Compliance Officer Robert Rhea. It has 9 employees, 6 of them in advisory roles.
Leadership
- Zachary BullockChief Financial Officer
- Robert RheaMember and Chief Compliance Officer
- Matthew MorrisChief Investment Officer
- James MartinManaging Member
- Jonathan WinzelerMember & Managing Partner
Investment adviser representatives
8 representatives listed in the SEC register as of 9 October 2026.
Staff
- 9 employees
- 6 in advisory functions
- 7 state-registered reps
- 3 insurance agents
- 2 soliciting firms
- Owns 25% to 50% of Sunburst Financial Group, LLC
James Martin
Control person · since April 2016
- Owns 25% to 50% of Sunburst Financial Group, LLC
Jonathan Winzeler
Control person · since April 2016
- Owns 25% to 50% of Sunburst Financial Group, LLC
Robert Rhea
Control person · since April 2016
Sunburst Financial Group’s regulatory assets grew 2.1× from $393M (March 2021) to $808M (May 2026); clients rose from 542 to 877 and employees from 7 to 9.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| May 2026 | $808M | 877 | 9 | 1 |
| March 2025 | $699M | 793 | 9 | 1 |
| July 2024 | $578M | 730 | 9 | 1 |
| April 2023 | $500M | 715 | 10 | 1 |
| June 2022 | $494M | 653 | 10 | 1 |
| March 2021 | $393M | 542 | 7 | 1 |
Besides its headquarters, Sunburst Financial Group has 0 offices, with 1 listed address in Alabama.
Alabama · 1 listed address
- 600 Vestavia Parkway, Suite 100, Vestavia HillsHQ
Contact and registration details
- Legal name
- Sunburst Financial Group, LLC
- Headquarters
- 600 Vestavia Parkway, Suite 100, Vestavia Hills, AL 35216
- Website
- sunburstfinancial.com
- Phone
- 205-823-4949
- SEC file
- 801-107720
- Structure
- Alabama LLC
- Fiscal year end
- December
Sunburst Financial Group uses Charles Schwab ($729M) as custodian for its separately managed accounts. Sunburst Financial Group has custody of $232M in client assets for 411 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $729M100%
At year end, Sunburst Financial Group’s separately managed accounts were mostly in funds (87%) and stocks (10%). Its reported 13F holdings for the quarter ended 30 June 2026 total $617M across 134 positions; the largest are Schwab Strategic TR (10.6%), Fidelity Merrimack Str TR (8.8%) and ETF Ser Solutions (8.3%).
What the accounts hold
- Stocks10%
- Funds87%
- Cash3%
Reported 13F holdings
- $617M
- Reported 13F value
- 134
- Positions
- 62.7%
- In the 10 largest
- +13.7%
- Value vs. prior quarter
- Schwab Strategic TR · US Brd Mkt ETF10.6%
- Fidelity Merrimack Str TR · Total BD ETF8.8%
- ETF Ser Solutions · Aptus Collrd Inv8.3%
- SPDR Series Trust · ST Str P500grw7.1%
- iShares TR · MSCI Intl Qualty6.5%
- Vanguard Scottsdale Fds · Shrt Trm Corp. BD5.9%
- American Centy ETF TR · Avantis Emgmkt4.1%
- ETF Ser Solutions · Aptus Defined3.9%
- iShares TR · Mrgstr MD CP ETF3.8%
- iShares TR · Rus 1000 Grw ETF3.6%
Together, the ten largest are 62.7% of reported value.
How many clients does Sunburst Financial Group have?
Sunburst Financial Group has 877 clients and manages $808 million for them, as of May 2026. They include 609 individual clients, 256 high-net-worth individuals, and 12 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 4 May 2026
What services does Sunburst Financial Group offer?
Sunburst Financial Group provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, education planning, estate planning, insurance, philanthropic planning, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Sunburst Financial Group charge?
Sunburst Financial Group charges 0.35%–1.00% a year for its Investment Management Fees. The fee is billed in arrears and is negotiable.
Source: DISCLOSURE BROCHURE SUNBURST FINANCIAL GROUP, LLC, filed 28 January 2026
Which custodians does Sunburst Financial Group use?
Sunburst Financial Group’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $729M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 4 May 2026
How many financial advisors does Sunburst Financial Group have?
Sunburst Financial Group has 7 investment adviser representatives registered with state securities authorities, out of 9 employees, and 6 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 3 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Sunburst Financial Group invest in?
At the end of its last fiscal year, Sunburst Financial Group’s separately managed accounts held 87% registered funds (mutual funds, ETFs, BDCs), 10% exchange-traded equities and 3% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Sunburst Financial Group?
Sunburst Financial Group’s direct owners are James Martin, Jonathan Winzeler and Robert Rhea, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 4 May 2026
How does Sunburst Financial Group get paid?
Sunburst Financial Group is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Sunburst Financial Group registered with the SEC?
Yes, Sunburst Financial Group has been registered with the SEC as an investment adviser since 22 April 2016. Its CRD number is 283605 and its SEC file number is 801-107720.
Source: Form ADV Part 1A, Item 1, filed 4 May 2026; IAPD firm record
How do I contact Sunburst Financial Group?
Sunburst Financial Group’s main office is at 600 Vestavia Parkway, Suite 100, Vestavia Hills, AL 35216. Its phone number is 205-823-4949. Its website is sunburstfinancial.com.