Strauss Wealth Advising provides financial planning, portfolio management for individuals and small businesses, business succession planning, divorce planning, education planning, estate planning, insurance, retirement plan services, and tax preparation. Financial planning was provided to 1–10 clients last fiscal year.
Strauss Wealth Advising reports 213 clients. They include 211 individual clients, 1 high-net-worth individual and 1 charitable organization. Of its assets, 100.0% ($276M across 800 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 99% | 88% |
| High-net-worth individuals | <1% | 11% |
| Charitable organizations | <1% | 1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 211 | $243M | 88.0% | $1.15M |
| High-net-worth individuals | Fewer than 5 | $30M | 10.9% | $30M |
| Charitable organizations | Fewer than 5 | $3M | 1.1% | $3M |
| Total | 213 | $276M | 100% | — |
- Clients
- 211
- Regulatory AUM
- $243M
- AUM share
- 88.0%
- Avg. per client
- $1.15M
- Clients
- Fewer than 5
- Regulatory AUM
- $30M
- AUM share
- 10.9%
- Avg. per client
- $30M
- Clients
- Fewer than 5
- Regulatory AUM
- $3M
- AUM share
- 1.1%
- Avg. per client
- $3M
Total
- Clients
- 213
- Regulatory AUM
- $276M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1–10
Strauss Wealth Advising is paid through a percentage of assets under management and hourly charges. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning and Consulting
- Financial planning and consulting is a fixed fee of $1,200 to $9,000, or hourly at $150 to $350 per hour with a 3-hour minimum.
John Strauss owns 75% or more of Strauss Wealth Advising. The leadership team of Strauss Wealth Advising includes President John Strauss. It has 6 employees, 4 of them in advisory roles.
Leadership
- John StraussPresident and Chief Compliance Officer
Investment adviser representatives
3 representatives listed in the SEC register as of 9 October 2026.
- Heidi Beach Strauss
- John Walter Strauss
- John Arthur Strauss
Staff
- 6 employees
- 4 in advisory functions
- 4 state-registered reps
- 2 insurance agents
- Owns 75% or more of Strauss Wealth Advising, Inc.
John Strauss
Control person · since September 2020
Strauss Wealth Advising’s regulatory assets grew 1.7× from $160M (April 2021) to $276M (February 2026); clients rose from 195 to 213 and employees were 6 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| February 2026 | $276M | 213 | 6 | 1 |
| March 2025 | $240M | 226 | 6 | 1 |
| March 2024 | $190M | 245 | 6 | 1 |
| July 2023 | $162M | 246 | 6 | 1 |
| April 2022 | $202M | 222 | 6 | 1 |
| April 2021 | $160M | 195 | 6 | 1 |
Besides its headquarters, Strauss Wealth Advising has 0 offices, with 1 listed address in Alabama.
Alabama · 1 listed address
- 1800 International Park Drive, Suite 190, HooverHQ
Contact and registration details
- Legal name
- Strauss Wealth Advising, Inc.
- Headquarters
- 1800 International Park Drive, Suite 190, Hoover, AL 35243
- Website
- straussfinancial.com
- Phone
- 205-967-9595
- @strauss-financial-group-inc
- SEC file
- 801-119480
- Founded
- 1988
- Structure
- Alabama corporation
- Fiscal year end
- December
Strauss Wealth Advising uses Fidelity ($265M) as custodian for its separately managed accounts. Strauss Wealth Advising does not have custody of client assets.
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $265M100%
At year end, Strauss Wealth Advising’s separately managed accounts were mostly in funds (72%) and stocks (25%).
What the accounts hold
- Stocks25%
- Funds72%
- Registered funds70%
- Pooled vehicles2%
- Other3%
- Alternative investments3%
How many clients does Strauss Wealth Advising have?
Strauss Wealth Advising has 213 clients and manages $276 million for them, as of February 2026. They include 211 individual clients, 1 high-net-worth individual and 1 charitable organization.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 25 February 2026
What services does Strauss Wealth Advising offer?
Strauss Wealth Advising provides financial planning, portfolio management for individuals and small businesses, business succession planning, divorce planning, education planning, estate planning, insurance, retirement plan services, and tax preparation.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
Which custodians does Strauss Wealth Advising use?
Strauss Wealth Advising’s separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $265M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 25 February 2026
How many financial advisors does Strauss Wealth Advising have?
Strauss Wealth Advising has 4 investment adviser representatives registered with state securities authorities, out of 6 employees, and 4 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Strauss Wealth Advising invest in?
At the end of its last fiscal year, Strauss Wealth Advising’s separately managed accounts held 70% registered funds (mutual funds, ETFs, BDCs), 25% exchange-traded equities, 3% other and 2% pooled vehicles (private funds and similar). The 3% other category is described as: Alternative Investments.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Strauss Wealth Advising?
Strauss Wealth Advising’s direct owner is John Strauss (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 25 February 2026
How does Strauss Wealth Advising get paid?
Strauss Wealth Advising is paid through a percentage of assets under management and hourly charges. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Strauss Wealth Advising registered with the SEC?
Yes, Strauss Wealth Advising has been registered with the SEC as an investment adviser since 17 September 2020. Its CRD number is 310512 and its SEC file number is 801-119480.
Source: Form ADV Part 1A, Item 1, filed 25 February 2026; IAPD firm record
How do I contact Strauss Wealth Advising?
Strauss Wealth Advising’s main office is at 1800 International Park Drive, Suite 190, Hoover, AL 35243. Its phone number is 205-967-9595. Its website is straussfinancial.com.