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Strategic Financial Planning

Wealth managementRIA

Plano, TXCRD 118450Updated

Strategic Financial Planning is an investment adviser based in Plano, TX, registered with the SEC since 2021. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $221 million, as filed on 31 March 2026.

62
Clients
$3.58M
AUM per individual client
3
Advisory staff
1
Offices
0.25–1.00%
Annual fee

From Form ADV filed 31 March 2026SEC record

Services and clients

Strategic Financial Planning provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, educational seminars, estate planning, insurance, and tax planning. Financial planning was provided to 51–100 clients last fiscal year.

Strategic Financial Planning reports 62 clients. They include 45 high-net-worth individuals, 16 individual clients and 1 charitable organization. Of its assets, 100.0% ($221M across 566 accounts) are managed with discretion.

Clients and assets by client type
Clients62 clients
Assets$221M
Client typeClientsAssets
Individuals (other than HNW)26%3%
High-net-worth individuals73%96%
Charitable organizations2%<1%
Client breakdown and activity details
Individuals (other than HNW)
Clients
16
Regulatory AUM
$6.61M
AUM share
3.0%
Avg. per client
$413K
High-net-worth individuals
Clients
45
Regulatory AUM
$212M
AUM share
96.0%
Avg. per client
$4.71M
Charitable organizations
Clients
Fewer than 5
Regulatory AUM
$2.11M
AUM share
1.0%
Avg. per client
$2.11M

Total

Clients
62
Regulatory AUM
$221M
AUM share
100%
Avg. per client
—
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
0
Private funds advised
0
Financial planning clients last fiscal year
51–100

Fees and minimums

Strategic Financial Planning charges 0.25%–1.00% a year for its On-going wealth management fee. Each asset band is charged at its own rate. The fee is billed in arrears and is negotiable. The brochure also prices one other service, listed under fee details.

$0–$3M1.00%
$3M–$6M0.75%
$6M–$10M0.50%
$10M and above0.25%
Fee details and sources

Other fees

Initial financial planning
Initial financial planning is a separate engagement under a written agreement; the brochure states no fee amount for it.

Ownership and people

Bryan Lee owns 75% or more of Strategic Financial Planning. The leadership team of Strategic Financial Planning includes President Bryan Lee. It has 3 employees.

Loading adviser profiles

Staff

  • 3 employees
  • 3 in advisory functions
  • 3 state-registered reps
Who owns the firm
Strategic Financial Planning, Inc.· the adviser
  • Bryan Lee

    Control person · since January 2000

    Owns 75% or more of Strategic Financial Planning, Inc.

Growth and acquisitions

Strategic Financial Planning’s regulatory assets grew 1.5× from $142M (March 2021) to $221M (March 2026); clients rose from 58 to 62 and employees were 3 in both filings.

By annual filing
Measure
Figures from each annual filing
FiledRegulatory AUMClientsStaffEmployeesOffices
Mar 2026March 2026$221M6231
May 2025May 2025$191M5921
Mar 2024March 2024$166M5841
Mar 2023March 2023$134M5741
Jul 2022July 2022$163M5831
Mar 2021March 2021$142M5831

Offices and registration details

Besides its headquarters, Strategic Financial Planning has 0 offices, with 1 listed address in 1 state.

Listed office addresses by state

Texas · 1 listed address

  • 6513 Preston RD., Suite 100, PlanoHQ

Contact and registration details

Legal name
Strategic Financial Planning, Inc.
Headquarters
6513 Preston RD., Suite 100, Plano, TX 75024
SEC file
801-120190
Structure
Texas corporation
Fiscal year end
December

Custodians

Strategic Financial Planning’s named custodians for separately managed accounts are Charles Schwab ($175M, 88%) and Fidelity ($24.9M, 12%). Strategic Financial Planning has custody of $221M for 62 clients.

Reported separately managed account assets by custodian
$199M
named custodians
  • Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $175M88%
  • FidelityFidelity Brokerage Services LLC · Omaha, NE · $24.9M12%

Investments and reported holdings

At year end, Strategic Financial Planning’s separately managed accounts were mostly in funds (99%). Its reported 13F holdings for the quarter ended 30 June 2026 total $192M across 41 positions; the largest are Schwab Strategic TR (12.7%), Schwab Strategic TR (11.4%) and Vanguard Intl Equity Index F (9.8%).

What the accounts hold

Separately managed account assets by class, year end
  • Funds99%
  • Cash1%
Loading reported holdings

Common questions

How many clients does Strategic Financial Planning have?

Strategic Financial Planning has 62 clients and manages $221 million for them, as of March 2026. They include 45 high-net-worth individuals, 16 individual clients and 1 charitable organization.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 31 March 2026

What services does Strategic Financial Planning offer?

Strategic Financial Planning provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, educational seminars, estate planning, insurance, and tax planning.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4

How much does Strategic Financial Planning charge?

Strategic Financial Planning charges 0.25%–1.00% a year for its On-going wealth management fee. Each asset band is charged at its own rate. The fee is billed in arrears and is negotiable.

Source: SFP BROCHURE, filed 31 March 2026

Which custodians does Strategic Financial Planning use?

Strategic Financial Planning’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $175M and Fidelity Brokerage Services LLC (Omaha, NE), with $24.9M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 31 March 2026

How many financial advisors does Strategic Financial Planning have?

Strategic Financial Planning has 3 investment adviser representatives registered with state securities authorities, out of 3 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Strategic Financial Planning invest in?

At the end of its last fiscal year, Strategic Financial Planning’s separately managed accounts held 99% registered funds (mutual funds, ETFs, BDCs) and 1% cash and equivalents.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Strategic Financial Planning?

Strategic Financial Planning’s direct owner is Bryan Lee (75% or more).

Source: Form ADV Part 1A, Schedules A and B, filed 31 March 2026

How does Strategic Financial Planning get paid?

Strategic Financial Planning is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

How do I contact Strategic Financial Planning?

Strategic Financial Planning’s main office is at 6513 Preston RD., Suite 100, Plano, TX 75024. Its phone number is 972-403-1234. Its website is strategicfp.com.

Source: Form ADV Part 1A, Item 1.F, filed 31 March 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 31 March 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. SFP BROCHURE, submitted 31 March 2026.
  3. IAPD firm record, CRD 118450.
  4. SEC registered adviser data, annual Form ADV amendments filed 31 March 2021 to 31 March 2026. Items 1.F and 5.
  5. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.
  6. Form 13F-HR, filed 14 August 2026 for the quarter ended 30 June 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one.

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