{"url":"https://nivawealth.com/firms/strategic-financial-planning-118450","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/118450","regulatoryAum":220634704,"crd":"118450","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"7967652","suffix":null,"lastName":"FIELD","firstName":"VALERIE","middleName":"ANN"},{"crd":"2444953","suffix":null,"lastName":"LEE","firstName":"BRYAN","middleName":"KEITH"}],"total":2,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-03-31","regulatoryAum":142499777,"clients":58,"employees":3,"offices":1},{"filedOn":"2022-07-27","regulatoryAum":163436933,"clients":58,"employees":3,"offices":1},{"filedOn":"2023-03-30","regulatoryAum":134499222,"clients":57,"employees":4,"offices":1},{"filedOn":"2024-03-27","regulatoryAum":165859420,"clients":58,"employees":4,"offices":1},{"filedOn":"2025-05-29","regulatoryAum":191475879,"clients":59,"employees":2,"offices":1},{"filedOn":"2026-03-31","regulatoryAum":220634704,"clients":62,"employees":3,"offices":1}],"secFileNumber":"801-120190","legalName":"Strategic Financial Planning, Inc.","displayName":"Strategic Financial Planning","slug":"strategic-financial-planning-118450","website":"https://strategicfp.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"linkedinUrl":"https://www.linkedin.com/company/strategic-financial-planning/","founded":null,"organization":"Texas corporation","fiscalYearEnd":"December","headquarters":{"street":"6513 Preston RD., Suite 100","city":"Plano","state":"TX","stateName":"Texas","country":"United States","postalCode":"75024"},"tradeNames":[],"registration":{"secApproved":"19 January 2021","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":3582365.7377049183,"staff":{"employees":3,"advisory":3,"brokerDealerReps":0,"insuranceAgents":0,"promoters":0},"aum":{"regulatory":220634704,"discretionary":220634704,"discretionaryAccounts":566,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":16,"regulatoryAum":6610877},{"label":"High-net-worth individuals","clients":45,"regulatoryAum":211913433},{"label":"Charitable organizations","clients":1,"fewerThan5":true,"regulatoryAum":2110394}],"feePrograms":[{"role":"main","program":"On-going wealth management fee","feeBasis":"marginal","fee_tiers":[{"to":3000000,"pct":1,"from":0},{"to":6000000,"pct":0.75,"from":3000000},{"to":10000000,"pct":0.5,"from":6000000},{"to":null,"pct":0.25,"from":10000000}],"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1035370","versionId":1035370,"ratePeriod":"annual","fee_billing":"arrears","submittedOn":"2026-03-31","documentName":"SFP BROCHURE","fee_rate_low":0.25,"fee_rate_high":1,"fee_negotiable":true,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null},{"role":"other","program":"Initial financial planning","summary":"Initial financial planning is a separate engagement under a written agreement; the brochure states no fee amount for it.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1035370","versionId":1035370,"submittedOn":"2026-03-31","documentName":"SFP BROCHURE"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T12:28:34.613299+00:00","documents":[{"name":"SFP BROCHURE","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1035370","versionId":1035370,"submittedOn":"2026-03-31"}]},"custodians":[{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"San Francisco, CA","smaAssets":174556262},{"name":"Fidelity Brokerage Services LLC","shortName":"Fidelity","location":"Omaha, NE","smaAssets":24872217}],"custodyNote":"Strategic Financial Planning has custody of $221M for 62 clients.","otherCustodians":[],"leadership":[{"name":"Bryan Lee","title":"President/Chief Compliance Officer","crd":"2444953"}],"ownership":[{"label":"Bryan Lee","detail":"President/chief compliance officer in the 75% or more ownership band and a control person, since January 2000."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"Texas","offices":1,"addresses":[{"street":"6513 Preston RD., Suite 100","city":"Plano","headquarters":true}]}],"brochureServices":["estate planning","insurance","tax planning"],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"972-403-1234","stateRegisteredReps":3,"otherAdviserReps":2,"compensation":["A percentage of assets under management","Hourly charges","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Pension consulting services","Selection of other advisers (including private fund managers)","Educational seminars/workshops"],"financialPlanningClients":"51-100","assetMix":[{"label":"Securities issued by registered investment companies or business development companies","percent":99},{"label":"Cash and cash equivalents","percent":1}],"privateFunds":0},"sources":{"adv1FilingDate":"31 March 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/118450/PDF/118450.pdf","brochureDate":"31 March 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1035370","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Strategic Financial Planning have?","answer":"Strategic Financial Planning has 62 clients and manages $221 million for them, as of March 2026. They include 45 high-net-worth individuals, 16 individual clients and 1 charitable organization.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 31 March 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Strategic Financial Planning offer?","answer":"Strategic Financial Planning provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, educational seminars, estate planning, insurance, and tax planning.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Strategic Financial Planning charge?","answer":"Strategic Financial Planning charges 0.25%–1.00% a year for its On-going wealth management fee. Each asset band is charged at its own rate. The fee is billed in arrears and is negotiable.","source":"SFP BROCHURE, filed 31 March 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Strategic Financial Planning use?","answer":"Strategic Financial Planning’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $175M and Fidelity Brokerage Services LLC (Omaha, NE), with $24.9M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 31 March 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Strategic Financial Planning have?","answer":"Strategic Financial Planning has 3 investment adviser representatives registered with state securities authorities, out of 3 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Strategic Financial Planning invest in?","answer":"At the end of its last fiscal year, Strategic Financial Planning’s separately managed accounts held 99% registered funds (mutual funds, ETFs, BDCs) and 1% cash and equivalents.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Strategic Financial Planning?","answer":"Strategic Financial Planning’s direct owner is Bryan Lee (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 31 March 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Strategic Financial Planning get paid?","answer":"Strategic Financial Planning is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Strategic Financial Planning?","answer":"Strategic Financial Planning’s main office is at 6513 Preston RD., Suite 100, Plano, TX 75024. Its phone number is 972-403-1234. 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Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}