St. Bernard Financial Services provides portfolio management for individuals and small businesses, portfolio management for institutions, and educational seminars.
St. Bernard Financial Services reports 798 clients. They include 786 individual clients and 12 high-net-worth individuals. Of its assets, 0.0% ($0 across 0 accounts) are managed with discretion; $136M across 798 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 98% | 74% |
| High-net-worth individuals | 2% | 26% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 786 | $101M | 74.0% | $128K |
| High-net-worth individuals | 12 | $35.5M | 26.0% | $2.95M |
| Total | 798 | $136M | 100% | $171K |
- Clients
- 786
- Regulatory AUM
- $101M
- AUM share
- 74.0%
- Avg. per client
- $128K
- Clients
- 12
- Regulatory AUM
- $35.5M
- AUM share
- 26.0%
- Avg. per client
- $2.95M
Total
- Clients
- 798
- Regulatory AUM
- $136M
- AUM share
- 100%
- Avg. per client
- $171K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
St. Bernard Financial Services charges 1.00%–2.00% a year for its Continuing Advisory Agreements; its fees and minimums are set out in its brochures on the SEC website.
Robert Keenan Revocable Trust owns 75% or more of St. Bernard Financial Services and is in turn owned by Robert Jr Keenan (75% or more). It has 117 employees, 30 of them in advisory roles.
Leadership
- Mark Edward CeliOptions Principal
- Sharon Jane DyerAssistant FINOP and Muni Principal
- Robert Jr KeenanCEO, CCO, Trustee of Robert Keenan Trust
Investment adviser representatives
31 representatives listed in the SEC register as of 9 October 2026.
- Sidney Eugene Banks
- Mark Barkasy
- Phillip Dennis Boyd
- Adam Kennon Brown
- Kathryn Delores Carroll
- Mark Edward Celi
- Emma Gean Godbee
- Harold Irwin Goren
- Gregory Harold Hubbell
- Robert Keenan JR
- Dan R Kessler
- David James Mannaioni
- Stephanie Matthews Mitzel
- John Huey Neely
- Robert Martin Nickoson
- Aaron Jeremiah Ochoa
- James David Orgeron JR.
- Carl Christian Reidemeister
- Jeremy Patrick Sakulenzki
- Eric Alan Sands
- Wajeehuddin Salim Siddiqui
- David Wayne Tomfohrde
- Joshua Roe Turner
- Ross L Wamsley
- Phil Galen Ward
- Wanda Elaine Warsinski
- Kathleen M White
- Patrick Thayne Williams
- Frank Thomas Winters
- Mark Bolton Yarbrough
- Howard Clinton Young
Staff
- 117 employees
- 30 in advisory functions
- 30 state-registered reps
- 113 broker-dealer reps
- 76 insurance agents
- Owns 75% or more of St. Bernard Financial Services, Inc.
Robert Keenan Revocable Trust
Control person · since February 2012
- Owns 75% or more of Robert Keenan Revocable Trust
Robert Jr Keenan
Control person · since February 2012
St. Bernard Financial Services’ regulatory assets grew from $101M (April 2021) to $136M (May 2026); clients rose from 478 to 798 and employees were 117 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| May 2026 | $136M | 798 | 117 | 31 |
| January 2025 | $130M | 841 | 109 | 31 |
| May 2024 | $129M | 841 | 111 | 31 |
| June 2023 | $104M | 719 | 117 | 24 |
| February 2022 | $133M | 681 | 135 | 23 |
| April 2021 | $101M | 478 | 114 | 23 |
Besides its headquarters, St. Bernard Financial Services has 30 offices (10 private residences, listed without an address), with 17 listed addresses across 12 states.
Arkansas · 5 listed addresses
- 1609 West Main St, RussellvilleHQ
- 206 S 2nd St, Rogers
- 425 Walnut, Rogers
- 114 So. 1st St, Rogers
- 300 West Jefferson Avenue, Jonesboro
Oklahoma · 2 listed addresses
- 600 So. Redbud, Broken Arrow
- 2522 E 71st, Tulsa
Arizona · 1 listed address
- 10973 No Canyon Court, Tucson
California · 1 listed address
- 5850 Conoga Ave, Woodland Hills
Connecticut · 1 listed address
- 220 Hartford Turnpike, Vernon
Florida · 1 listed address
- 6756 No. Andrews, FT Lauderdale
Georgia · 1 listed address
- 977 Steeplechase Lane, Riverdale
Massachusetts · 1 listed address
- 166 Elm St, Westfield
Minnesota · 1 listed address
- 1442 Ripley, Maplewood
Missouri · 1 listed address
- 1023 Executive Parkway, St Louis
Texas · 1 listed address
- 9901 Ih 10 West, San Antonio
Utah · 1 listed address
- 5237 Saddle Creek Circle, West Jordan
Other business names
St. Bernard Financial Services has reported 8 other business names to the SEC.
- Banks and Brown Financial Advisors
- Kessler Financial
- Mfcenter.com
- South Texas Wealth
- St Bernard Financial Services, Inc.
- Tulsataxdepot.com
- Turner Financial
- Ward Financial Services
Contact and registration details
- Legal name
- St. Bernard Financial Services, Inc.
- Headquarters
- 1609 West Main St, Russellville, AR 72801
- Website
- stbernardfinancial.com
- Phone
- 479-967-1200
- SEC file
- 801-113763
- Structure
- Arkansas corporation
- Fiscal year end
- December
St. Bernard Financial Services does not have custody of client assets.
At year end, St. Bernard Financial Services’ separately managed accounts were mostly in stocks (67%) and funds (16%).
What the accounts hold
- Stocks67%
- Funds16%
- Bonds11%
- U.S. government and agency bonds10%
- Investment grade corporate bonds1%
- Cash6%
How many clients does St. Bernard Financial Services have?
St. Bernard Financial Services has 798 clients and manages $136 million for them, as of May 2026. They include 786 individual clients and 12 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 5 May 2026
What services does St. Bernard Financial Services offer?
St. Bernard Financial Services provides portfolio management for individuals and small businesses, portfolio management for institutions, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does St. Bernard Financial Services charge?
St. Bernard Financial Services charges 1.00%–2.00% a year for its Continuing Advisory Agreements.
How many financial advisors does St. Bernard Financial Services have?
St. Bernard Financial Services has 30 investment adviser representatives registered with state securities authorities, out of 117 employees, and 30 perform investment advisory functions. 113 employees are registered representatives of a broker-dealer and 76 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does St. Bernard Financial Services invest in?
At the end of its last fiscal year, St. Bernard Financial Services’ separately managed accounts held 67% exchange-traded equities, 16% registered funds (mutual funds, ETFs, BDCs), 10% U.S. government and agency bonds, 6% cash and equivalents and 1% investment grade corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns St. Bernard Financial Services?
St. Bernard Financial Services is owned through a trust by Robert Jr Keenan. Its direct owner is Robert Keenan Revocable Trust (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 5 May 2026
How does St. Bernard Financial Services get paid?
St. Bernard Financial Services is paid through a percentage of assets under management and hourly charges. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is St. Bernard Financial Services registered with the SEC?
Yes, St. Bernard Financial Services has been registered with the SEC as an investment adviser since 31 July 2018. Its CRD number is 36956 and its SEC file number is 801-113763.
Source: Form ADV Part 1A, Item 1, filed 5 May 2026; IAPD firm record
How do I contact St. Bernard Financial Services?
St. Bernard Financial Services’ main office is at 1609 West Main St, Russellville, AR 72801. Its phone number is 479-967-1200. Its website is stbernardfinancial.com.