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SP Asset Management

Wealth managementRIA

Cupertino, CACRD 323369Updated

SP Asset Management is an investment adviser based in Cupertino, CA, registered with the SEC since 2022. It provides financial planning and investment management. Its clients include high-net-worth individuals, corporations and other businesses, and pooled investment vehicles. Its regulatory assets under management total $1.9 billion, as filed on 30 March 2026.

211
Clients
$8.87M
AUM per individual client
3
Advisory staff
1
Offices
0.25–1.00%
Annual fee

From Form ADV filed 30 March 2026SEC record

Services and clients

SP Asset Management provides financial planning, portfolio management for individuals and small businesses, and portfolio management for pooled vehicles. Financial planning was provided to 101–250 clients last fiscal year. The firm advises 1 private fund.

SP Asset Management reports 211 clients. They include 207 high-net-worth individuals, 3 corporations and other businesses, and 1 pooled investment vehicle. Of its assets, 77.3% ($1.47B across 743 accounts) are managed with discretion; $429M across 154 accounts are not. Of its clients, 5% are outside the U.S.

Clients and assets by client type
Clients211 clients reported
Assets$1.9B
Share of clients and assets by client type
Client typeClientsAssets
High-net-worth individuals98%97%
Pooled investment vehicles<1%<1%
Pension and profit-sharing plansFewer than 5<1%
Corporations and other businesses1%2%

Client shares use reported counts. Client types without a reported count are excluded from that total.

Client breakdown and activity details
High-net-worth individuals
Clients
207
Regulatory AUM
$1.84B
AUM share
96.8%
Avg. per client
$8.87M
Pooled investment vehicles
Clients
1
Regulatory AUM
$14.3M
AUM share
0.8%
Avg. per client
$14.3M
Pension and profit-sharing plans
Clients
Fewer than 5
Regulatory AUM
$1.67M
AUM share
0.1%
Avg. per client
—
Corporations and other businesses
Clients
3
Regulatory AUM
$43.7M
AUM share
2.3%
Avg. per client
$14.6M

Total

Clients
211
Regulatory AUM
$1.9B
AUM share
100%
Avg. per client
—
Clients outside the U.S.
5%
Clients advised without assets under management last fiscal year
0
Private funds advised
1
Financial planning clients last fiscal year
101–250

Fees and minimums

SP Asset Management charges 0.25%–1.00% a year for its Investment Management Services. The fee is billed in arrears, is negotiable and has a $10,000 annual minimum. The brochure also prices one other service, listed under fee details.

Fee details and sources

Other fees

Financial Planning Services
Fixed fee for financial planning that starts at $10,000 or higher, depending on the complexity of the services; negotiable, invoiced on completion.

Ownership and people

Sandeep Pandya owns 75% or more of SP Asset Management. Sandeep Pandya is CEO; the leadership team includes Chief Compliance Officer Sandeep Pandya. It has 3 employees.

Leadership

  • Sandeep Pandya
    Chief Executive Officer
  • Sandeep Pandya
    Chief Compliance Officer
  • Ruchi Pandya
    Trustee
  • Mihir Pandya
    Trustee
  • Parul Pandya
    Owner

Investment adviser representatives

3 representatives listed in the SEC register as of 9 October 2026.

  • Lucas Andrew Mosher
  • Sandeep Madhavlal Pandya
  • Razvan Christian Raicu JR.

Staff

  • 3 employees
  • 3 in advisory functions
  • 3 state-registered reps
  • 2 insurance agents
Who owns the firm
SP Asset Management LLC· the adviser
  • Sandeep Pandya

    Control person · since January 2022

    Owns 75% or more of SP Asset Management LLC
  • Parul Pandya

    since January 2022

    Owns 5% to 10% of SP Asset Management LLC
  • RP Irrevocable Trust Dated March 29, 2025

    since March 2025

    Owns 5% to 10% of SP Asset Management LLC
  • RP Irrevocable Trust Dated March

    since March 2025

    Owns 5% to 10% of SP Asset Management LLC
  • MP Irrevocable Trust Dated March 29, 2025

    since March 2025

    Owns 5% to 10% of SP Asset Management LLC
  • MP Irrevocable Trust Dated March

    since March 2025

    Owns 5% to 10% of SP Asset Management LLC

Growth and acquisitions

SP Asset Management’s regulatory assets grew 1.8× from $1.07B (April 2023) to $1.9B (March 2026); clients rose from 180 to 211 and employees were 3 in both filings.

By annual filing
Measure
Figures from each annual filing
SP Asset Management figures from each annual Form ADV filing
FiledRegulatory AUMClientsEmployeesOffices
March 2026$1.9B21131
May 2025$1.71B19031
March 2024$1.39B17831
April 2023$1.07B18031

Offices and registration details

Besides its headquarters, SP Asset Management has 0 offices, with 1 listed address in California.

Listed office addresses in California
Cupertino

California · 1 listed address

  • 20380 Town Center Lane, Ste 205, CupertinoHQ

Contact and registration details

Legal name
SP Asset Management LLC
Headquarters
20380 Town Center Lane, Ste 205, Cupertino, CA 95014
SEC file
801-126698
Structure
California LLC
Fiscal year end
December

Custodians

SP Asset Management uses Fidelity ($1.6B, 85%) and Charles Schwab ($277M, 15%) as custodians for its separately managed accounts. SP Asset Management has custody of $1.82B in client assets for 209 clients.

Reported separately managed account assets by custodian
$1.88B
named custodians
  • FidelityFidelity Brokerage Services LLC · Smithfield, RI · $1.6B85%
  • Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $277M15%

Investments and reported holdings

At year end, SP Asset Management’s separately managed accounts were mostly in stocks (50%) and funds (28%). Its reported 13F holdings for the quarter ended 30 June 2026 total $1.25B across 137 positions; the largest are Meta Platforms Inc. (15.4%), Apple Inc. (5.2%) and Vanguard Index Fds (5.1%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks50%
  • Funds28%
    • Pooled vehicles18%
    • Registered funds10%
  • Bonds14%
    • U.S. government and agency bonds8%
    • Investment grade corporate bonds4%
    • State and local bonds2%
  • Cash8%

Reported 13F holdings

$1.25B
Reported 13F value
137
Positions
53.1%
In the 10 largest
+10.0%
Value vs. prior quarter
Ten largest positions, share of reported value
  1. Meta Platforms Inc. · CL A15.4%
  2. Apple Inc.5.2%
  3. Vanguard Index Fds · Growth ETF5.1%
  4. Berkshire Hathaway Inc. Del · CL B New4.6%
  5. Unitedhealth Group Inc.4.6%
  6. Abbvie Inc.4.6%
  7. Alphabet Inc. · Cap Stk CL A4.3%
  8. Vanguard Index Fds · Mid Cap ETF3.4%
  9. iShares TR · Expanded Tech3.2%
  10. Microsoft Corp.2.8%

Together, the ten largest are 53.1% of reported value.

The 50 largest positions and quarterly changesQuarter ended 30 June 2026 · filed 4 August 2026

Common questions

How many clients does SP Asset Management have?

SP Asset Management has 211 clients and manages $1.9 billion for them, as of March 2026. They include 207 high-net-worth individuals, 3 corporations and other businesses, and 1 pooled investment vehicle.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 March 2026

What services does SP Asset Management offer?

SP Asset Management provides financial planning, portfolio management for individuals and small businesses, and portfolio management for pooled vehicles.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

How much does SP Asset Management charge?

SP Asset Management charges 0.25%–1.00% a year for its Investment Management Services. The fee is billed in arrears, is negotiable and has a $10,000 annual minimum.

Source: SP ASSET MANAGEMENT LLC BROCHURE, filed 30 March 2026

Which custodians does SP Asset Management use?

SP Asset Management’s separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $1.6B and Charles Schwab & Co., Inc. (San Francisco, CA), with $277M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 March 2026

How many financial advisors does SP Asset Management have?

SP Asset Management has 3 investment adviser representatives registered with state securities authorities, out of 3 employees, and 3 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does SP Asset Management invest in?

At the end of its last fiscal year, SP Asset Management’s separately managed accounts held 50% exchange-traded equities, 18% pooled vehicles (private funds and similar), 10% registered funds (mutual funds, ETFs, BDCs), 8% U.S. government and agency bonds, 8% cash and equivalents, 4% investment grade corporate bonds and 2% state and local bonds. It advises 1 private fund.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns SP Asset Management?

SP Asset Management’s direct owners are Sandeep Pandya (75% or more), Parul Pandya (5% to 10%), RP Irrevocable Trust Dated March 29, 2025 (5% to 10%), RP Irrevocable Trust Dated March (5% to 10%), MP Irrevocable Trust Dated March 29, 2025 (5% to 10%) and MP Irrevocable Trust Dated March (5% to 10%).

Source: Form ADV Part 1A, Schedules A and B, filed 30 March 2026

How does SP Asset Management get paid?

SP Asset Management is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

How do I contact SP Asset Management?

SP Asset Management’s main office is at 20380 Town Center Lane, Ste 205, Cupertino, CA 95014. Its phone number is 408-257-7711. Its website is spassetmanagement.net.

Source: Form ADV Part 1A, Item 1.F, filed 30 March 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 30 March 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. SP ASSET MANAGEMENT LLC BROCHURE, submitted 30 March 2026.
  3. IAPD firm record, CRD 323369.
  4. SEC registered adviser data, annual Form ADV amendments filed 14 April 2023 to 30 March 2026. Items 1.F and 5.
  5. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.
  6. Form 13F-HR, filed 4 August 2026 for the quarter ended 30 June 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one.

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