Southbridge Advisors provides financial planning, portfolio management for individuals and small businesses, and selecting other managers. Financial planning was provided to 1–10 clients last fiscal year.
Southbridge Advisors reports 220 clients. They include 119 individual clients, 82 high-net-worth individuals, and 19 pension and profit-sharing plans. Of its assets, 98.8% ($349M across 596 accounts) are managed with discretion; $4.2M across 16 accounts are not. A wrap fee program the firm both sponsors and manages holds $12.7M. Of its clients, 1% are outside the U.S. It advised 16 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 54% | 14% |
| High-net-worth individuals | 37% | 53% |
| Pension and profit-sharing plans | 9% | 32% |
| Charitable organizations | Fewer than 5 | <1% |
| Corporations and other businesses | Fewer than 5 | <1% |
| Other client typesOther | Not reported | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 119 | $50.3M | 14.3% | $423K |
| High-net-worth individuals | 82 | $188M | 53.3% | $2.29M |
| Pension and profit-sharing plans | 19 | $113M | 32.1% | $5.97M |
| Charitable organizations | Fewer than 5 | $120K | 0.0% | — |
| Corporations and other businesses | Fewer than 5 | $330K | 0.1% | — |
| Other | Fewer than 5 | $824K | 0.2% | — |
| Total | 220 | $353M | 100% | — |
- Clients
- 119
- Regulatory AUM
- $50.3M
- AUM share
- 14.3%
- Avg. per client
- $423K
- Clients
- 82
- Regulatory AUM
- $188M
- AUM share
- 53.3%
- Avg. per client
- $2.29M
- Clients
- 19
- Regulatory AUM
- $113M
- AUM share
- 32.1%
- Avg. per client
- $5.97M
- Clients
- Fewer than 5
- Regulatory AUM
- $120K
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $330K
- AUM share
- 0.1%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $824K
- AUM share
- 0.2%
- Avg. per client
- —
Total
- Clients
- 220
- Regulatory AUM
- $353M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 1%
- Clients advised without assets under management last fiscal year
- 16
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1–10
Southbridge Advisors charges 1.00%–2.00% a year for its Portfolio Management and Institutional Strategists. The fee is billed in advance or in arrears and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning Services
- Comprehensive financial planning is a negotiable fixed fee of $500 to $20,000, or an hourly rate of up to $300.
It has 6 employees.
Staff
- 6 employees
- 6 in advisory functions
- 6 state-registered reps
- 2 insurance agents
- Owns 10% to 25% of Southbridge Advisors, LLC
Michael Fields
Control person · since November 2019
- Owns 10% to 25% of Southbridge Advisors, LLC
Louis Brown
Control person · since November 2019
- Owns 10% to 25% of Southbridge Advisors, LLC
Robert Donnell
Control person · since November 2019
- Owns 10% to 25% of Southbridge Advisors, LLC
George Richerson
Control person · since November 2019
- Owns 10% to 25% of Southbridge Advisors, LLC
Jerold Sniderman
Control person · since November 2019
Southbridge Advisors’ regulatory assets grew 2.3× from $152M (March 2021) to $353M (March 2026); clients fell from 310 to 220 and employees were 6 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $353M | 220 | 6 | 2 |
| Jun 2025June 2025 | $350M | 223 | 6 | 2 |
| Mar 2024March 2024 | $303M | 276 | 6 | 2 |
| Mar 2023March 2023 | $250M | 241 | 6 | 2 |
| Apr 2022April 2022 | $204M | 310 | 6 | 2 |
| Mar 2021March 2021 | $152M | 310 | 6 | 2 |
Besides its headquarters, Southbridge Advisors has 1 office (1 private residence, listed without an address), with 1 listed address in 1 state.
Georgia · 1 listed address
- 533 Johnson Ferry Road, Suite 200, MarietaHQ
Other business names
Southbridge Advisors has reported 1 other business name to the SEC.
- Sniderman Wealth Management LLC
Contact and registration details
- Legal name
- Southbridge Advisors, LLC
- Headquarters
- 533 Johnson Ferry Road, Suite 200, Marieta, GA 30068
- Website
- southbridgeadv.com
- Phone
- 866-797-8693
- SEC file
- 801-117769
- Structure
- Georgia LLC
- Fiscal year end
- December
Southbridge Advisors’ named custodians for separately managed accounts include Charles Schwab ($272M, 77%), John Hancock Investment Management Distributors ($28.6M, 8%) and Cuna Brokerage Services ($22.1M, 6%). Southbridge Advisors has custody of $98.6M for 85 clients.
The filed custodian amounts total more than regulatory assets under management. Each amount is shown as filed.
- Charles SchwabCharles Schwab & Co., Inc. · Omaha, NE · $272M77%
- John Hancock Investment Management DistributorsJohn Hancock Investment Management Distributors LLC · Boston, MA · $28.6M8%
- Nationwide Investment ServicesNationwide Investment Services Corporation · Columbus, OH · $18.4M5%
- Mutual of Omaha Investor ServicesMutual of Omaha Investor Services, Inc. · Omaha, NE · $14.1M4%
- Cuna Brokerage ServicesCuna Brokerage Services, Inc. · Waverly, IA · $22.1M6%
At year end, Southbridge Advisors’ separately managed accounts were mostly in funds (59%) and stocks (30%).
What the accounts hold
- Stocks30%
- Exchange-traded equities24%
- Non-exchange-traded equities6%
- Funds59%
- Registered funds44%
- Pooled vehicles15%
- Bonds4%
- U.S. government and agency bonds2%
- State and local bonds1%
- Investment grade corporate bonds1%
- Cash5%
- Other2%
- Derivatives2%
How many clients does Southbridge Advisors have?
Southbridge Advisors has 220 clients and manages $353 million for them, as of March 2026. They include 119 individual clients, 82 high-net-worth individuals, and 19 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 March 2026
What services does Southbridge Advisors offer?
Southbridge Advisors provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Southbridge Advisors charge?
Southbridge Advisors charges 1.00%–2.00% a year for its Portfolio Management and Institutional Strategists. The fee is billed in advance or in arrears and is negotiable.
Source: FORM ADV PART 2A - FIRM BROCHURE, filed 30 March 2026
Which custodians does Southbridge Advisors use?
Southbridge Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (Omaha, NE), with $272M, John Hancock Investment Management Distributors LLC (Boston, MA), with $28.6M, Cuna Brokerage Services, Inc. (Waverly, IA), with $22.1M, Nationwide Investment Services Corporation (Columbus, OH), with $18.4M and Mutual of Omaha Investor Services, Inc. (Omaha, NE), with $14.1M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 March 2026
How many financial advisors does Southbridge Advisors have?
Southbridge Advisors has 6 investment adviser representatives registered with state securities authorities, out of 6 employees, and 6 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Southbridge Advisors invest in?
At the end of its last fiscal year, Southbridge Advisors’ separately managed accounts held 44% registered funds (mutual funds, ETFs, BDCs), 24% exchange-traded equities, 15% pooled vehicles (private funds and similar), 6% non-exchange-traded equities, 5% cash and equivalents, 2% U.S. government and agency bonds, 2% derivatives, 1% state and local bonds and 1% investment grade corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Southbridge Advisors?
Southbridge Advisors’ direct owners are Michael Fields, Louis Brown, Robert Donnell, George Richerson and Jerold Sniderman, each holding 25% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 30 March 2026
How does Southbridge Advisors get paid?
Southbridge Advisors is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Southbridge Advisors?
Southbridge Advisors’ main office is at 533 Johnson Ferry Road, Suite 200, Marieta, GA 30068. Its phone number is 866-797-8693. Its website is southbridgeadv.com.