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South Bay Financial Partners Group

Wealth managementRIA

Torrance, CACRD 175015Updated

South Bay Financial Partners Group is an investment adviser based in Torrance, CA, registered with the SEC since 2017. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $115 million, as filed on 17 July 2026.

50
Clients
$2.27M
AUM per individual client
2
Advisory staff
3
Offices
See fees
Annual fee

From Form ADV filed 17 July 2026SEC record

Services and clients

South Bay Financial Partners Group provides financial planning, portfolio management for individuals and small businesses, pension consulting, publishing newsletters, and educational seminars. Financial planning was provided to 51–100 clients last fiscal year.

South Bay Financial Partners Group reports 50 clients. They include 27 high-net-worth individuals and 23 individual clients. Of its assets, 0.0% ($0 across 0 accounts) are managed with discretion; $115M across 145 accounts are not. It advised 9 clients without assets under management last fiscal year.

Clients and assets by client type
Clients50 clients reported
Assets$115M
Client typeClientsAssets
Individuals (other than HNW)46%13%
High-net-worth individuals54%86%
Charitable organizationsFewer than 51%

Client shares use reported counts. Client types without a reported count are excluded from that total.

Client breakdown and activity details
Individuals (other than HNW)
Clients
23
Regulatory AUM
$14.7M
AUM share
12.8%
Avg. per client
$640K
High-net-worth individuals
Clients
27
Regulatory AUM
$98.8M
AUM share
86.0%
Avg. per client
$3.66M
Charitable organizations
Clients
Fewer than 5
Regulatory AUM
$1.3M
AUM share
1.1%
Avg. per client
—

Total

Clients
50
Regulatory AUM
$115M
AUM share
100%
Avg. per client
—
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
9
Private funds advised
0
Financial planning clients last fiscal year
51–100

Fees and minimums

South Bay Financial Partners Group is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 3 other services, listed under fee details.

Fee details and sources

Other fees

Financial Coaching
Plan review and support sessions at $165 per hour for basic topics and $440 per hour for complex topics.
Fresh Start Program
Six-step program for new clients: Discovery meeting $400-$600; whole program $2,850-$12,000, with discounts available.
Tax Preparation for Non-Recurring Clients
Tax preparation for clients who are not recurring clients is charged an extra fee based on their tax situation.

Ownership and people

Tara Unverzagt owns 75% or more of South Bay Financial Partners Group. The leadership team of South Bay Financial Partners Group includes President Tara Unverzagt. It has 5 employees, 2 of them in advisory roles.

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Staff

  • 5 employees
  • 2 in advisory functions
  • 2 state-registered reps
Who owns the firm
South Bay Financial Partners Group, Inc.· the adviser
  • Tara Unverzagt

    Control person · since December 2014

    Owns 75% or more of South Bay Financial Partners Group, Inc.
  • Robert Unverzagt

    Control person · since December 2014

    Owns 75% or more of South Bay Financial Partners Group, Inc.

Growth and acquisitions

South Bay Financial Partners Group’s regulatory assets fell from $155M (May 2021) to $115M (July 2026); clients fell from 56 to 50 and employees rose from 3 to 5.

By annual filing
Measure
Figures from each annual filing
FiledRegulatory AUMClientsStaffEmployeesOffices
Jul 2026July 2026$115M5053
Apr 2025April 2025$109M4763
Feb 2024February 2024$112M4773
Mar 2023March 2023$113M5113
Jul 2022July 2022$142M4841
May 2021May 2021$155M5631

Offices and registration details

Besides its headquarters, South Bay Financial Partners Group has 2 offices, with 3 listed addresses across 3 states.

Listed office addresses by state

California · 1 listed address

  • 21515 Hawthorne BLVD, Suite 200, TorranceHQ

Contact and registration details

Legal name
South Bay Financial Partners Group, Inc.
Headquarters
21515 Hawthorne BLVD, Suite 200, Torrance, CA 90503
SEC file
801-110198
Structure
California corporation
Fiscal year end
December

Custodians

South Bay Financial Partners Group does not have custody of client assets.

Investments and reported holdings

At year end, South Bay Financial Partners Group’s separately managed accounts were largely in stocks (49%) and bonds (22%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks49%
  • Funds11%
  • Bonds22%
    • Investment grade corporate bonds17%
    • U.S. government and agency bonds3%
    • High-yield corporate bonds2%
  • Cash18%

Common questions

How many clients does South Bay Financial Partners Group have?

South Bay Financial Partners Group has 50 clients and manages $115 million for them, as of July 2026. They include 27 high-net-worth individuals and 23 individual clients.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 17 July 2026

What services does South Bay Financial Partners Group offer?

South Bay Financial Partners Group provides financial planning, portfolio management for individuals and small businesses, pension consulting, publishing newsletters, and educational seminars.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

How many financial advisors does South Bay Financial Partners Group have?

South Bay Financial Partners Group has 2 investment adviser representatives registered with state securities authorities, out of 5 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does South Bay Financial Partners Group invest in?

At the end of its last fiscal year, South Bay Financial Partners Group’s separately managed accounts held 49% exchange-traded equities, 18% cash and equivalents, 17% investment grade corporate bonds, 11% registered funds (mutual funds, ETFs, BDCs), 3% U.S. government and agency bonds and 2% high-yield corporate bonds.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns South Bay Financial Partners Group?

South Bay Financial Partners Group’s direct owners are Tara Unverzagt (75% or more) and Robert Unverzagt (75% or more).

Source: Form ADV Part 1A, Schedules A and B, filed 17 July 2026

How does South Bay Financial Partners Group get paid?

South Bay Financial Partners Group is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

How do I contact South Bay Financial Partners Group?

South Bay Financial Partners Group’s main office is at 21515 Hawthorne BLVD, Suite 200, Torrance, CA 90503. Its phone number is 310-792-4189. Its website is southbayfinancialpartners.com.

Source: Form ADV Part 1A, Item 1.F, filed 17 July 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 17 July 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. 2026 SBFP ADV BROCHURE 2A - AMENDED, submitted 17 July 2026.
  3. SEC-filed document.
  4. SEC-filed document.
  5. IAPD firm record, CRD 175015.
  6. SEC registered adviser data, annual Form ADV amendments filed 19 May 2021 to 17 July 2026. Items 1.F and 5.
  7. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. The logo is reproduced for identification from South BAY Financial Partners, website.

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