{"url":"https://nivawealth.com/firms/south-bay-financial-partners-group-175015","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/175015","regulatoryAum":114824594,"crd":"175015","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"7726096","suffix":null,"lastName":"Henderson","firstName":"Jessica","middleName":"Marie"},{"crd":"2630060","suffix":null,"lastName":"UNVERZAGT","firstName":"TARA","middleName":"TUSSING"}],"total":2,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-05-19","regulatoryAum":154945209,"clients":56,"employees":3,"offices":1},{"filedOn":"2022-07-07","regulatoryAum":142012947,"clients":48,"employees":4,"offices":1},{"filedOn":"2023-03-22","regulatoryAum":113309458,"clients":51,"employees":1,"offices":3},{"filedOn":"2024-02-15","regulatoryAum":111647470,"clients":47,"employees":7,"offices":3},{"filedOn":"2025-04-01","regulatoryAum":109420848,"clients":47,"employees":6,"offices":3},{"filedOn":"2026-07-17","regulatoryAum":114824594,"clients":50,"employees":5,"offices":3}],"secFileNumber":"801-110198","legalName":"South Bay Financial Partners Group, Inc.","displayName":"South Bay Financial Partners Group","slug":"south-bay-financial-partners-group-175015","website":"https://southbayfinancialpartners.com/","logo":{"src":"https://rmkhnxnbeclogprvkfyl.supabase.co/storage/v1/object/public/firm-logos/175015/70073d34fad0b24d-r1.webp","tone":"light","width":631,"height":200,"sourceUrl":"https://www.southbayfinancialpartners.com","sourceLabel":"South BAY Financial Partners, website"},"classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"linkedinUrl":"https://www.linkedin.com/company/south-bay-financial-partners/","founded":null,"organization":"California corporation","fiscalYearEnd":"December","headquarters":{"street":"21515 Hawthorne BLVD, Suite 200","city":"Torrance","state":"CA","stateName":"California","country":"United States","postalCode":"90503"},"tradeNames":[],"registration":{"secApproved":"24 March 2017","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":2270512.04,"staff":{"employees":5,"advisory":2,"brokerDealerReps":0,"insuranceAgents":0,"promoters":0},"aum":{"regulatory":114824594,"discretionary":0,"discretionaryAccounts":0,"nonDiscretionary":114824594,"nonDiscretionaryAccounts":145,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":9},"clientTypes":[{"label":"Individuals (other than HNW)","clients":23,"regulatoryAum":14728105},{"label":"High-net-worth individuals","clients":27,"regulatoryAum":98797497},{"label":"Charitable organizations","clients":null,"fewerThan5":true,"regulatoryAum":1298992}],"feePrograms":[{"role":"other","program":"Financial Coaching","summary":"Plan review and support sessions at $165 per hour for basic topics and $440 per hour for complex topics.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1052149","versionId":1052149,"submittedOn":"2026-07-17","documentName":"2026 SBFP ADV BROCHURE 2A - AMENDED"},{"role":"other","program":"Fresh Start Program","summary":"Six-step program for new clients: Discovery meeting $400-$600; whole program $2,850-$12,000, with discounts available.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1052149","versionId":1052149,"submittedOn":"2026-07-17","documentName":"2026 SBFP ADV BROCHURE 2A - AMENDED"},{"role":"other","program":"Tax Preparation for Non-Recurring Clients","summary":"Tax preparation for clients who are not recurring clients is charged an extra fee based on their tax situation.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1052149","versionId":1052149,"submittedOn":"2026-07-17","documentName":"2026 SBFP ADV BROCHURE 2A - AMENDED"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed_no_numerical_schedule","checkedAt":"2026-10-22T15:08:17.567161+00:00","documents":[{"name":"2026 SBFP ADV BROCHURE 2A - AMENDED","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1052149","versionId":1052149,"submittedOn":"2026-07-17"},{"name":null,"status":"not_downloaded","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1052148","versionId":1052148,"submittedOn":null},{"name":null,"status":"not_downloaded","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1014498","versionId":1014498,"submittedOn":null}]},"custodians":[],"custodyNote":"South Bay Financial Partners Group does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"Tara Unverzagt","title":"President/ Chief Compliance Officer/Treasurer","crd":"2630060"},{"name":"Robert Unverzagt","title":"Secretary","crd":"6737341"}],"ownership":[{"label":"Tara Unverzagt","detail":"President/ chief compliance officer/treasurer in the 75% or more ownership band and a control person, since December 2014."},{"label":"Robert Unverzagt","detail":"Secretary in the 75% or more ownership band and a control person, since December 2014."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":2,"privateResidences":0},"listedOfficeAddresses":3,"foreignOffices":[],"officesByState":[{"state":"California","offices":1,"addresses":[{"street":"21515 Hawthorne BLVD, Suite 200","city":"Torrance","headquarters":true}]},{"state":"Florida","offices":1,"addresses":[{"street":"9611 N Hwy 1","city":"Sebastian"}]},{"state":"Illinois","offices":1,"addresses":[{"street":"Patriot BLVD.","city":"Glenview"}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"310-792-4189","stateRegisteredReps":2,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Pension consulting services","Publication of periodicals or newsletters","Educational seminars/workshops","Other"],"financialPlanningClients":"51-100","assetMix":[{"label":"Exchange-traded equity securities","percent":49},{"label":"U.S. government/agency bonds","percent":3},{"label":"Investment grade corporate bonds","percent":17},{"label":"Non-investment grade corporate bonds","percent":2},{"label":"Securities issued by registered investment companies or business development companies","percent":11},{"label":"Cash and cash equivalents","percent":18}],"privateFunds":0},"sources":{"adv1FilingDate":"17 July 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/175015/PDF/175015.pdf","brochureDate":"17 July 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1052149","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does South Bay Financial Partners Group have?","answer":"South Bay Financial Partners Group has 50 clients and manages $115 million for them, as of July 2026. They include 27 high-net-worth individuals and 23 individual clients.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 17 July 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does South Bay Financial Partners Group offer?","answer":"South Bay Financial Partners Group provides financial planning, portfolio management for individuals and small businesses, pension consulting, publishing newsletters, and educational seminars.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How many financial advisors does South Bay Financial Partners Group have?","answer":"South Bay Financial Partners Group has 2 investment adviser representatives registered with state securities authorities, out of 5 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does South Bay Financial Partners Group invest in?","answer":"At the end of its last fiscal year, South Bay Financial Partners Group’s separately managed accounts held 49% exchange-traded equities, 18% cash and equivalents, 17% investment grade corporate bonds, 11% registered funds (mutual funds, ETFs, BDCs), 3% U.S. government and agency bonds and 2% high-yield corporate bonds.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns South Bay Financial Partners Group?","answer":"South Bay Financial Partners Group’s direct owners are Tara Unverzagt (75% or more) and Robert Unverzagt (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 17 July 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does South Bay Financial Partners Group get paid?","answer":"South Bay Financial Partners Group is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact South Bay Financial Partners Group?","answer":"South Bay Financial Partners Group’s main office is at 21515 Hawthorne BLVD, Suite 200, Torrance, CA 90503. Its phone number is 310-792-4189. Its website is southbayfinancialpartners.com.","source":"Form ADV Part 1A, Item 1.F, filed 17 July 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}