Sonoma Private Wealth provides financial planning, portfolio management for individuals and small businesses, and selecting other managers. Financial planning was provided to 51–100 clients last fiscal year.
Sonoma Private Wealth reports 85 clients. They include 49 high-net-worth individuals, 34 individual clients and 2 charitable organizations. Of its assets, 86.3% ($137M across 137 accounts) are managed with discretion; $21.8M across 18 accounts are not. It advised 1 client without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 40% | 9% |
| High-net-worth individuals | 58% | 88% |
| Charitable organizations | 2% | 3% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 34 | $15M | 9.5% | $442K |
| High-net-worth individuals | 49 | $139M | 87.8% | $2.84M |
| Charitable organizations | Fewer than 5 | $4.35M | 2.7% | $2.18M |
| Total | 85 | $158M | 100% | — |
- Clients
- 34
- Regulatory AUM
- $15M
- AUM share
- 9.5%
- Avg. per client
- $442K
- Clients
- 49
- Regulatory AUM
- $139M
- AUM share
- 87.8%
- Avg. per client
- $2.84M
- Clients
- Fewer than 5
- Regulatory AUM
- $4.35M
- AUM share
- 2.7%
- Avg. per client
- $2.18M
Total
- Clients
- 85
- Regulatory AUM
- $158M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 1
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
Sonoma Private Wealth is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Family Office and Wealth Planning Services
- Family office and wealth planning services are billed at an hourly fee of $350, which is negotiable.
- Financial Planning Services
- Financial planning is a fixed fee, typically $3,500 for a plan, or an hourly fee of $350; the fee is negotiable.
Richard Mordesovich owns 75% or more of Sonoma Private Wealth. The leadership team of Sonoma Private Wealth includes Chief Compliance Officer Richard Mordesovich. It has 6 employees, 3 of them in advisory roles.
Staff
- 6 employees
- 3 in advisory functions
- 2 state-registered reps
- Owns 75% or more of Sonoma Private Wealth LLC
Richard Mordesovich
Control person · since March 2020
Sonoma Private Wealth’s regulatory assets grew from $119M (April 2022) to $158M (September 2026); clients fell from 113 to 85 and employees were 6 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Sep 2026September 2026 | $158M | 85 | 6 | 3 |
| Mar 2025March 2025 | $137M | 66 | 8 | 3 |
| Apr 2024April 2024 | $144M | 71 | 8 | 1 |
| Apr 2023April 2023 | $107M | 78 | 6 | 1 |
| Apr 2022April 2022 | $119M | 113 | 6 | 1 |
Besides its headquarters, Sonoma Private Wealth has 2 offices (2 private residences, listed without an address), with 1 listed address in 1 state.
California · 1 listed address
- 7049 Redwood BLVD., Suite 205, NovatoHQ
Other business names
Sonoma Private Wealth has reported 2 other business names to the SEC.
- SPW
- SPW+
Contact and registration details
- Legal name
- Sonoma Private Wealth LLC
- Headquarters
- 7049 Redwood BLVD., Suite 205, Novato, CA 94945
- Website
- sonomaprivatewealth.com
- Phone
- 415-806-0073
- SEC file
- 801-125022
- Structure
- California LLC
- Fiscal year end
- December
Sonoma Private Wealth’s named custodians for separately managed accounts are Charles Schwab ($94.6M, 63%) and Fidelity ($56.3M, 37%). Sonoma Private Wealth has custody of $48.3M for 41 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $94.6M63%
- FidelityFidelity Distributors Company LLC · Smithfield, RI · $56.3M37%
At year end, Sonoma Private Wealth’s separately managed accounts were largely in stocks (38%) and funds (34%). Its reported 13F holdings for the quarter ended 30 June 2026 total $93.1M across 72 positions; the largest are Microsoft Corp. (8.9%), iShares TR (8.3%) and iShares TR (7.0%).
What the accounts hold
- Stocks38%
- Funds34%
- Bonds15%
- U.S. government and agency bonds10%
- State and local bonds5%
- Cash11%
- Other2%
- Non-publicly traded reit, oz funds, annuities & private equity2%
How many clients does Sonoma Private Wealth have?
Sonoma Private Wealth has 85 clients and manages $158 million for them, as of September 2026. They include 49 high-net-worth individuals, 34 individual clients and 2 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 16 September 2026
What services does Sonoma Private Wealth offer?
Sonoma Private Wealth provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Sonoma Private Wealth use?
Sonoma Private Wealth’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $94.6M and Fidelity Distributors Company LLC (Smithfield, RI), with $56.3M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 16 September 2026
How many financial advisors does Sonoma Private Wealth have?
Sonoma Private Wealth has 2 investment adviser representatives registered with state securities authorities, out of 6 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Sonoma Private Wealth invest in?
At the end of its last fiscal year, Sonoma Private Wealth’s separately managed accounts held 38% exchange-traded equities, 34% registered funds (mutual funds, ETFs, BDCs), 11% cash and equivalents, 10% U.S. government and agency bonds, 5% state and local bonds and 2% other. The 2% other category is described as: Non-Publicly Traded Reit, Oz Funds, Annuities & Private Equity.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Sonoma Private Wealth?
Sonoma Private Wealth’s direct owner is Richard Mordesovich (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 16 September 2026
How does Sonoma Private Wealth get paid?
Sonoma Private Wealth is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Sonoma Private Wealth?
Sonoma Private Wealth’s main office is at 7049 Redwood BLVD., Suite 205, Novato, CA 94945. Its phone number is 415-806-0073. Its website is sonomaprivatewealth.com.