Slwa provides financial planning and portfolio management for individuals and small businesses. Financial planning was provided to 251–500 clients last fiscal year.
Slwa reports 463 clients. They include 181 individual clients, 175 corporations and other businesses, and 63 pension and profit-sharing plans. Of its assets, 100.0% ($760M across 1,287 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 39% | 9% |
| High-net-worth individuals | 9% | 66% |
| Pension and profit-sharing plans | 14% | 4% |
| Charitable organizations | <1% | <1% |
| Corporations and other businesses | 38% | 21% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 181 | $68.2M | 9.0% | $377K |
| High-net-worth individuals | 42 | $502M | 66.1% | $12M |
| Pension and profit-sharing plans | 63 | $26.6M | 3.5% | $422K |
| Charitable organizations | Fewer than 5 | $54.2K | 0.0% | $27.1K |
| Corporations and other businesses | 175 | $163M | 21.5% | $932K |
| Total | 463 | $760M | 100% | — |
- Clients
- 181
- Regulatory AUM
- $68.2M
- AUM share
- 9.0%
- Avg. per client
- $377K
- Clients
- 42
- Regulatory AUM
- $502M
- AUM share
- 66.1%
- Avg. per client
- $12M
- Clients
- 63
- Regulatory AUM
- $26.6M
- AUM share
- 3.5%
- Avg. per client
- $422K
- Clients
- Fewer than 5
- Regulatory AUM
- $54.2K
- AUM share
- 0.0%
- Avg. per client
- $27.1K
- Clients
- 175
- Regulatory AUM
- $163M
- AUM share
- 21.5%
- Avg. per client
- $932K
Total
- Clients
- 463
- Regulatory AUM
- $760M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 251–500
Slwa charges 0.75%–1.25% a year for its Asset Management. The fee is billed in advance and is negotiable.
Fee details and sources
Luke Kittinger owns 75% or more of Slwa. Luke Kittinger is CEO. It has 6 employees, 4 of them in advisory roles.
Leadership
- Luke KittingerChief Executive Officer/Chief Compliance Officer
- Bradley GoodwinFounding Partner
Investment adviser representatives
7 representatives listed in the SEC register as of 9 October 2026.
- Joel Daniel Askew
Staff
- 6 employees
- 4 in advisory functions
- 4 state-registered reps
- 1 insurance agent
- 1 soliciting firm
- Owns 75% or more of Slwa, LLC
Luke Kittinger
Control person · since June 2020
- Owns 10% to 25% of Slwa, LLC
Bradley Goodwin
Control person · since June 2020
Slwa’s regulatory assets grew 2.6× from $289M (March 2021) to $760M (March 2026); clients rose from 160 to 463 and employees from 3 to 6.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $760M | 463 | 6 | 1 |
| March 2025 | $706M | 448 | 6 | 2 |
| April 2024 | $561M | 410 | 7 | 2 |
| March 2023 | $495M | 404 | 7 | 2 |
| May 2022 | $395M | 208 | 4 | 1 |
| March 2021 | $289M | 160 | 3 | 1 |
Besides its headquarters, Slwa has 0 offices, with 1 listed address in California.
California · 1 listed address
- 735 Tank Farm Road, Suite 264, San Luis ObispoHQ
Contact and registration details
- Legal name
- Slwa, LLC
- Headquarters
- 735 Tank Farm Road, Suite 264, San Luis Obispo, CA 93401
- Website
- sanluiswealth.com
- Phone
- 805-810-0002
- @slwallc
- SEC file
- 801-119019
- Structure
- California LLC
- Fiscal year end
- December
Slwa uses Charles Schwab ($419M, 61%) and Fidelity ($272M, 39%) as custodians for its separately managed accounts. Slwa does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $419M61%
- FidelityFidelity Brokerage Services LLC · Boston, MA · $272M39%
At year end, Slwa’s separately managed accounts were mostly in stocks (81%). Its reported 13F holdings for the quarter ended 30 June 2026 total $664M across 187 positions; the largest are Apple Inc. (5.6%), EA Series Trust (5.5%) and Nvidia Corporation (4.1%).
What the accounts hold
- Stocks81%
- Funds7%
- Bonds2%
- Cash9%
- Other1%
- Alternative investments1%
Reported 13F holdings
- $664M
- Reported 13F value
- 187
- Positions
- 36.3%
- In the 10 largest
- +9.9%
- Value vs. prior quarter
- Apple Inc.5.6%
- EA Series Trust · Mark FO Divi ETF5.5%
- Nvidia Corporation4.1%
- J P Morgan Exchange Traded F · Ultra Shrt ETF3.7%
- Vanguard Malvern Fds · Core BD ETF3.7%
- Ssga Active ETF TR · ST Str Total ETF3.3%
- iShares TR · Core Divid ETF2.9%
- Northern Lts FD TR IV · Main Buywrite2.7%
- Vanguard Mun BD Fds · Core Tax Exempt2.5%
- Pimco ETF TR · Multisector BD2.4%
Together, the ten largest are 36.3% of reported value.
How many clients does Slwa have?
Slwa has 463 clients and manages $760 million for them, as of March 2026. They include 181 individual clients, 175 corporations and other businesses, and 63 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 13 March 2026
What services does Slwa offer?
Slwa provides financial planning and portfolio management for individuals and small businesses.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Slwa charge?
Slwa charges 0.75%–1.25% a year for its Asset Management. The fee is billed in advance and is negotiable.
Which custodians does Slwa use?
Slwa’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $419M and Fidelity Brokerage Services LLC (Boston, MA), with $272M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 13 March 2026
How many financial advisors does Slwa have?
Slwa has 4 investment adviser representatives registered with state securities authorities, out of 6 employees, and 4 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Slwa invest in?
At the end of its last fiscal year, Slwa’s separately managed accounts held 81% exchange-traded equities, 9% cash and equivalents, 7% registered funds (mutual funds, ETFs, BDCs), 2% U.S. government and agency bonds and 1% other. The 1% other category is described as: Alternative Investments.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Slwa?
Slwa’s direct owners are Luke Kittinger (75% or more) and Bradley Goodwin (10% to 25%).
Source: Form ADV Part 1A, Schedules A and B, filed 13 March 2026
How does Slwa get paid?
Slwa is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Slwa?
Slwa’s main office is at 735 Tank Farm Road, Suite 264, San Luis Obispo, CA 93401. Its phone number is 805-810-0002. Its website is sanluiswealth.com.