Shakespeare Wealth Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, business succession planning, education planning, estate planning, insurance, retirement plan services, and tax planning. Financial planning was provided to 251–500 clients last fiscal year.
Shakespeare Wealth Management reports 312 clients. They include 184 high-net-worth individuals and 128 individual clients. Of its assets, 100.0% ($642M across 1,871 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 41% | 14% |
| High-net-worth individuals | 59% | 85% |
| Pension and profit-sharing plans | Fewer than 5 | <1% |
| Charitable organizations | Fewer than 5 | 0% |
| Corporations and other businesses | Fewer than 5 | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 128 | $92M | 14.3% | $719K |
| High-net-worth individuals | 184 | $547M | 85.2% | $2.97M |
| Pension and profit-sharing plans | Fewer than 5 | $436K | 0.1% | — |
| Charitable organizations | Fewer than 5 | $0 | 0.0% | — |
| Corporations and other businesses | Fewer than 5 | $2.72M | 0.4% | — |
| Total | 312 | $642M | 100% | — |
- Clients
- 128
- Regulatory AUM
- $92M
- AUM share
- 14.3%
- Avg. per client
- $719K
- Clients
- 184
- Regulatory AUM
- $547M
- AUM share
- 85.2%
- Avg. per client
- $2.97M
- Clients
- Fewer than 5
- Regulatory AUM
- $436K
- AUM share
- 0.1%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $0
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $2.72M
- AUM share
- 0.4%
- Avg. per client
- —
Total
- Clients
- 312
- Regulatory AUM
- $642M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 251–500
Shakespeare Wealth Management charges 0.50%–1.50% a year for its Portfolio Management. Each asset band is charged at its own rate. The fee is billed in advance, is negotiable and requires an account of at least $1,000,000.
| Asset band | Annual rate |
|---|---|
| $0–$1M | 1.50% |
| $1M–$10M | 1.00% |
| $10M and above | 0.50% |
Fee details and sources
Shakespeare Holdings, Inc. owns 75% or more of Shakespeare Wealth Management and is in turn owned by Kevin Reardon (75% or more). Kevin Reardon is CEO; the leadership team includes President Andrea Bulen and Chief Compliance Officer Brittany Hintz. It has 9 employees, 6 of them in advisory roles.
Leadership
- Kevin ReardonFounder & Chief Executive Officer
- Andrea BulenPresident
- Brittany HintzChief Compliance Officer
- Ryan RinkFinancial Advisor
- Nicholas ZiarekPartner & Financial Adviser
- Brian EllenbeckerFinancial Advisor
Investment adviser representatives
6 representatives listed in the SEC register as of 9 October 2026.
- Andrea Margaret-Swansby Bulen
- Isaac Sullivan Charpentier
- Brian John Ellenbecker
- Kevin Michael Reardon
- Ryan Robert Rink
- Nicholas Andrew Ziarek
Staff
- 9 employees
- 6 in advisory functions
- 6 state-registered reps
- 1 soliciting firm
- Owns 75% or more of Shakespeare Wealth Management, LLC
Shakespeare Holdings, Inc.
Control person · since November 2020
- Owns 75% or more of Shakespeare Holdings, Inc.
Kevin Reardon
Control person · since October 2020
- Owns 10% to 25% of Shakespeare Wealth Management, LLC
Andrea Bulen
since January 2024
- Owns 10% to 25% of Shakespeare Wealth Management, LLC
Nicholas Ziarek
since January 2018
- Owns 5% to 10% of Shakespeare Wealth Management, LLC
Brittany Hintz
since January 2024
- Owns 5% to 10% of Shakespeare Wealth Management, LLC
Brian Ellenbecker
since January 2025
Shakespeare Wealth Management’s regulatory assets grew 2.1× from $302M (April 2021) to $642M (July 2026); clients rose from 198 to 312 and employees from 7 to 9.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| July 2026 | $642M | 312 | 9 | 1 |
| March 2025 | $512M | 280 | 9 | 1 |
| June 2024 | $440M | 264 | 8 | 1 |
| April 2023 | $365M | 230 | 7 | 1 |
| April 2022 | $388M | 214 | 8 | 1 |
| April 2021 | $302M | 198 | 7 | 1 |
Besides its headquarters, Shakespeare Wealth Management has 0 offices, with 1 listed address in Wisconsin.
Wisconsin · 1 listed address
- N22 W27847 Edgewater Drive, Suite 101, PewaukeeHQ
Contact and registration details
- Legal name
- Shakespeare Wealth Management, LLC
- Headquarters
- N22 W27847 Edgewater Drive, Suite 101, Pewaukee, WI 53072
- Phone
- 262-814-1600
- @shakespeare-wealth-management
- SEC file
- 801-92171
- Founded
- 1999
- Structure
- Wisconsin LLC
- Fiscal year end
- December
Shakespeare Wealth Management uses Charles Schwab ($626M) as custodian for its separately managed accounts. Shakespeare Wealth Management has custody of $278M in client assets for 349 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $626M100%
At year end, Shakespeare Wealth Management’s separately managed accounts were mostly in funds (75%) and cash (13%). Its reported 13F holdings for the quarter ended 30 June 2026 total $378M across 79 positions; the largest are Vanguard Admiral Fds Inc. (20.2%), Vanguard Admiral Fds Inc. (18.4%) and Fidelity Merrimack Str TR (11.3%).
What the accounts hold
- Stocks9%
- Funds75%
- Bonds3%
- U.S. government and agency bonds1%
- State and local bonds1%
- Investment grade corporate bonds1%
- Cash13%
Reported 13F holdings
- $378M
- Reported 13F value
- 79
- Positions
- 83.1%
- In the 10 largest
- −10.6%
- Value vs. prior quarter
- Vanguard Admiral Fds Inc. · 500 Val Idx FD20.2%
- Vanguard Admiral Fds Inc. · 500 Grth Idx F18.4%
- Fidelity Merrimack Str TR · Total BD ETF11.3%
- iShares TR · Eafe Sml CP ETF6.7%
- Vanguard Index Fds · Mcap VL Idxvip6.1%
- SPDR Series Trust · ST Str Sp400grw5.4%
- iShares Inc. · Core MSCI Emkt5.0%
- Dimensional ETF Trust · Intl Small Cap V4.6%
- SPDR Series Trust · ST Str Sp600grwo3.8%
- Vanguard Index Fds · Total Stk Mkt1.5%
Together, the ten largest are 83.1% of reported value.
How many clients does Shakespeare Wealth Management have?
Shakespeare Wealth Management has 312 clients and manages $642 million for them, as of July 2026. They include 184 high-net-worth individuals and 128 individual clients.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 1 July 2026
What services does Shakespeare Wealth Management offer?
Shakespeare Wealth Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, business succession planning, education planning, estate planning, insurance, retirement plan services, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Shakespeare Wealth Management charge?
Shakespeare Wealth Management charges 0.50%–1.50% a year for its Portfolio Management. Each asset band is charged at its own rate. The fee is billed in advance, is negotiable and requires an account of at least $1,000,000.
Source: SHAKESPEARE WEALTH MANAGEMENT, LLC.® ADV 2A, filed 1 July 2026
Which custodians does Shakespeare Wealth Management use?
Shakespeare Wealth Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $626M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 1 July 2026
How many financial advisors does Shakespeare Wealth Management have?
Shakespeare Wealth Management has 6 investment adviser representatives registered with state securities authorities, out of 9 employees, and 6 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Shakespeare Wealth Management invest in?
At the end of its last fiscal year, Shakespeare Wealth Management’s separately managed accounts held 75% registered funds (mutual funds, ETFs, BDCs), 13% cash and equivalents, 9% exchange-traded equities, 1% U.S. government and agency bonds, 1% state and local bonds and 1% investment grade corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Does Shakespeare Wealth Management have a minimum investment?
Yes, Shakespeare Wealth Management’s minimum account size for its Portfolio Management is $1M.
Source: SHAKESPEARE WEALTH MANAGEMENT, LLC.® ADV 2A, filed 1 July 2026
Who owns Shakespeare Wealth Management?
Shakespeare Wealth Management is owned through a holding company by Kevin Reardon. Its direct owners are Andrea Bulen (10% to 25%), Nicholas Ziarek (10% to 25%), Brittany Hintz (5% to 10%), Shakespeare Holdings, Inc. (75% or more) and Brian Ellenbecker (5% to 10%).
Source: Form ADV Part 1A, Schedules A and B, filed 1 July 2026
How does Shakespeare Wealth Management get paid?
Shakespeare Wealth Management is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Shakespeare Wealth Management?
Shakespeare Wealth Management’s main office is at N22 W27847 Edgewater Drive, Suite 101, Pewaukee, WI 53072. Its phone number is 262-814-1600. Its website is shakespearewealthmanagement.com.