{"url":"https://nivawealth.com/firms/shakespeare-wealth-management-111950","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/111950","regulatoryAum":641889541,"crd":"111950","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"5690724","suffix":null,"lastName":"BULEN","firstName":"ANDREA","middleName":"MARGARET-SWANSBY"},{"crd":"8160440","suffix":null,"lastName":"CHARPENTIER","firstName":"ISAAC","middleName":"SULLIVAN"},{"crd":"4210198","suffix":null,"lastName":"ELLENBECKER","firstName":"BRIAN","middleName":"JOHN"},{"crd":"2258277","suffix":null,"lastName":"REARDON","firstName":"KEVIN","middleName":"MICHAEL"},{"crd":"6643362","suffix":null,"lastName":"Rink","firstName":"Ryan","middleName":"Robert"},{"crd":"4857560","suffix":null,"lastName":"ZIAREK","firstName":"NICHOLAS","middleName":"ANDREW"}],"total":6,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-04-20","regulatoryAum":301511336,"clients":198,"employees":7,"offices":1},{"filedOn":"2022-04-11","regulatoryAum":387601090,"clients":214,"employees":8,"offices":1},{"filedOn":"2023-04-18","regulatoryAum":365444265,"clients":230,"employees":7,"offices":1},{"filedOn":"2024-06-17","regulatoryAum":440165589,"clients":264,"employees":8,"offices":1},{"filedOn":"2025-03-13","regulatoryAum":512457248,"clients":280,"employees":9,"offices":1},{"filedOn":"2026-07-01","regulatoryAum":641889541,"clients":312,"employees":9,"offices":1}],"secFileNumber":"801-92171","legalName":"Shakespeare Wealth Management, LLC","displayName":"Shakespeare Wealth Management","slug":"shakespeare-wealth-management-111950","website":"https://shakespearewealthmanagement.com/","logo":{"src":"https://rmkhnxnbeclogprvkfyl.supabase.co/storage/v1/object/public/firm-logos/111950/895dc3c67c8b8175-r1.webp","tone":"light","width":620,"height":200,"sourceUrl":"https://www.shakespearewm.com/","sourceLabel":"Shakespeare Wealth Management, LLC, website"},"classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"linkedinUrl":"https://www.linkedin.com/company/shakespeare-wealth-management/","founded":"1999","organization":"Wisconsin limited liability company","fiscalYearEnd":"December","headquarters":{"street":"N22 W27847 Edgewater Drive, Suite 101","city":"Pewaukee","state":"WI","stateName":"Wisconsin","country":"United States","postalCode":"53072"},"tradeNames":[],"registration":{"secApproved":"13 April 2015","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":2047236.5801282052,"staff":{"employees":9,"advisory":6,"brokerDealerReps":0,"insuranceAgents":0,"promoters":1},"aum":{"regulatory":641889541,"discretionary":641889541,"discretionaryAccounts":1871,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":128,"regulatoryAum":91974365},{"label":"High-net-worth individuals","clients":184,"regulatoryAum":546763448},{"label":"Pension and profit-sharing plans","clients":null,"fewerThan5":true,"regulatoryAum":435574},{"label":"Charitable organizations","clients":null,"fewerThan5":true,"regulatoryAum":0},{"label":"Corporations and other businesses","clients":null,"fewerThan5":true,"regulatoryAum":2716154}],"feePrograms":[{"role":"main","program":"Portfolio Management","feeBasis":"marginal","fee_tiers":[{"to":1000000,"pct":1.5,"from":0},{"to":10000000,"pct":1,"from":1000000},{"to":null,"pct":0.5,"from":10000000}],"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1050420","versionId":1050420,"ratePeriod":"annual","fee_billing":"advance","submittedOn":"2026-07-01","documentName":"SHAKESPEARE WEALTH MANAGEMENT, LLC.® ADV 2A","fee_rate_low":0.5,"fee_rate_high":1.5,"fee_negotiable":true,"minimum_account":1000000,"feeMinimumPeriod":null,"fee_minimum_annual":null}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T06:15:18.533043+00:00","documents":[{"name":"SHAKESPEARE WEALTH MANAGEMENT, LLC.® ADV 2A","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1050420","versionId":1050420,"submittedOn":"2026-07-01"}]},"custodians":[{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"San Francisco, CA","smaAssets":625853014}],"custodyNote":"Shakespeare Wealth Management has custody of $278M in client assets for 349 clients.","otherCustodians":[],"leadership":[{"name":"Kevin Reardon","title":"Founder & Chief Executive Officer","crd":"2258277"},{"name":"Andrea Bulen","title":"President","crd":"5690724"},{"name":"Brittany Hintz","title":"Chief Compliance Officer","crd":"7536328"},{"name":"Ryan Rink","title":"Financial Advisor","crd":"6643362"},{"name":"Nicholas Ziarek","title":"Partner & Financial Adviser","crd":"4857560"},{"name":"Brian Ellenbecker","title":"Financial Advisor","crd":"4210198"}],"ownership":[{"label":"Andrea Bulen","detail":"President in the 10% to 25% ownership band, since January 2024."},{"label":"Nicholas Ziarek","detail":"Partner & financial adviser in the 10% to 25% ownership band, since January 2018."},{"label":"Brittany Hintz","detail":"Chief compliance officer in the 5% to 10% ownership band, since January 2024."},{"label":"Shakespeare Holdings, Inc.","detail":"Owner in the 75% or more ownership band and a control person, since November 2020."},{"label":"Brian Ellenbecker","detail":"Financial advisor in the 5% to 10% ownership band, since January 2025."},{"label":"Kevin Reardon","detail":"Indirect owner: a owner of Shakespeare Holdings, Inc. in the 75% or more band and a control person, since October 2020.","parent":"Shakespeare Holdings, Inc."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"Wisconsin","offices":1,"addresses":[{"street":"N22 W27847 Edgewater Drive, Suite 101","city":"Pewaukee","headquarters":true}]}],"brochureServices":["business succession planning","education planning","estate planning","insurance","retirement plan services","tax planning"],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"262-814-1600","stateRegisteredReps":6,"otherAdviserReps":0,"compensation":["A percentage of assets under management"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Portfolio management for businesses (other than small businesses) or institutional clients","Selection of other advisers (including private fund managers)"],"financialPlanningClients":"251-500","assetMix":[{"label":"Exchange-traded equity securities","percent":9},{"label":"U.S. government/agency bonds","percent":1},{"label":"U.S. state and local bonds","percent":1},{"label":"Investment grade corporate bonds","percent":1},{"label":"Securities issued by registered investment companies or business development companies","percent":75},{"label":"Cash and cash equivalents","percent":13}],"privateFunds":0},"sources":{"adv1FilingDate":"1 July 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/111950/PDF/111950.pdf","brochureDate":"1 July 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1050420","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Shakespeare Wealth Management have?","answer":"Shakespeare Wealth Management has 312 clients and manages $642 million for them, as of July 2026. They include 184 high-net-worth individuals and 128 individual clients.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 1 July 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Shakespeare Wealth Management offer?","answer":"Shakespeare Wealth Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, business succession planning, education planning, estate planning, insurance, retirement plan services, and tax planning.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Shakespeare Wealth Management charge?","answer":"Shakespeare Wealth Management charges 0.50%–1.50% a year for its Portfolio Management. Each asset band is charged at its own rate. The fee is billed in advance, is negotiable and requires an account of at least $1,000,000.","source":"SHAKESPEARE WEALTH MANAGEMENT, LLC.® ADV 2A, filed 1 July 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Shakespeare Wealth Management use?","answer":"Shakespeare Wealth Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $626M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 1 July 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Shakespeare Wealth Management have?","answer":"Shakespeare Wealth Management has 6 investment adviser representatives registered with state securities authorities, out of 9 employees, and 6 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Shakespeare Wealth Management invest in?","answer":"At the end of its last fiscal year, Shakespeare Wealth Management’s separately managed accounts held 75% registered funds (mutual funds, ETFs, BDCs), 13% cash and equivalents, 9% exchange-traded equities, 1% U.S. government and agency bonds, 1% state and local bonds and 1% investment grade corporate bonds.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Does Shakespeare Wealth Management have a minimum investment?","answer":"Yes, Shakespeare Wealth Management’s minimum account size for its Portfolio Management is $1M.","source":"SHAKESPEARE WEALTH MANAGEMENT, LLC.® ADV 2A, filed 1 July 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Who owns Shakespeare Wealth Management?","answer":"Shakespeare Wealth Management is owned through a holding company by Kevin Reardon. Its direct owners are Andrea Bulen (10% to 25%), Nicholas Ziarek (10% to 25%), Brittany Hintz (5% to 10%), Shakespeare Holdings, Inc. (75% or more) and Brian Ellenbecker (5% to 10%).","source":"Form ADV Part 1A, Schedules A and B, filed 1 July 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Shakespeare Wealth Management get paid?","answer":"Shakespeare Wealth Management is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Shakespeare Wealth Management?","answer":"Shakespeare Wealth Management’s main office is at N22 W27847 Edgewater Drive, Suite 101, Pewaukee, WI 53072. Its phone number is 262-814-1600. Its website is shakespearewealthmanagement.com.","source":"Form ADV Part 1A, Item 1.F, filed 1 July 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":{"url":"https://nivawealth.com/firms/shakespeare-wealth-management-111950/holdings","form":"13F-HR","periodOfReport":"2026-06-30","filedOn":"2026-07-20","filingIndexUrl":"https://www.sec.gov/Archives/edgar/data/1658509/000110465926084986/0001104659-26-084986-index.html","totalValue":377645577,"positionCount":79,"top10Share":0.8305858617271717,"top10":[{"issuer":"VANGUARD ADMIRAL FDS INC","titleOfClass":"500 VAL IDX FD","cusip":"921932703","value":76404451,"shares":348545,"shareType":"SH","priorValue":57463249,"priorShares":281973},{"issuer":"VANGUARD ADMIRAL FDS INC","titleOfClass":"500 GRTH IDX F","cusip":"921932505","value":69330942,"shares":839154,"shareType":"SH","priorValue":43753908,"priorShares":107322},{"issuer":"FIDELITY MERRIMACK STR TR","titleOfClass":"TOTAL BD ETF","cusip":"316188309","value":42816313,"shares":941225,"shareType":"SH","priorValue":39719481,"priorShares":870659},{"issuer":"ISHARES TR","titleOfClass":"EAFE SML CP ETF","cusip":"464288273","value":25264946,"shares":307098,"shareType":"SH","priorValue":23328855,"priorShares":297524},{"issuer":"VANGUARD INDEX FDS","titleOfClass":"MCAP VL IDXVIP","cusip":"922908512","value":23130652,"shares":117058,"shareType":"SH","priorValue":33397721,"priorShares":181234},{"issuer":"SPDR SERIES TRUST","titleOfClass":"ST STR SP400GRW","cusip":"78464A821","value":20546103,"shares":183300,"shareType":"SH","priorValue":20696250,"priorShares":215676},{"issuer":"ISHARES INC","titleOfClass":"CORE MSCI EMKT","cusip":"46434G103","value":18853715,"shares":227592,"shareType":"SH","priorValue":16149199,"priorShares":231530},{"issuer":"DIMENSIONAL ETF TRUST","titleOfClass":"INTL SMALL CAP V","cusip":"25434V781","value":17532569,"shares":436894,"shareType":"SH","priorValue":16674502,"priorShares":422782},{"issuer":"SPDR SERIES TRUST","titleOfClass":"ST STR SP600GRWO","cusip":"78464A201","value":14243557,"shares":119563,"shareType":"SH","priorValue":17611560,"priorShares":182277},{"issuer":"VANGUARD INDEX FDS","titleOfClass":"TOTAL STK MKT","cusip":"922908769","value":5543829,"shares":14982,"shareType":"SH","priorValue":4794539,"priorShares":14945}],"positionsListed":79,"positions":[{"issuer":"VANGUARD ADMIRAL FDS INC","titleOfClass":"500 VAL IDX FD","cusip":"921932703","value":76404451,"shares":348545,"shareType":"SH","priorValue":57463249,"priorShares":281973},{"issuer":"VANGUARD ADMIRAL FDS INC","titleOfClass":"500 GRTH IDX F","cusip":"921932505","value":69330942,"shares":839154,"shareType":"SH","priorValue":43753908,"priorShares":107322},{"issuer":"FIDELITY MERRIMACK STR TR","titleOfClass":"TOTAL BD ETF","cusip":"316188309","value":42816313,"shares":941225,"shareType":"SH","priorValue":39719481,"priorShares":870659},{"issuer":"ISHARES TR","titleOfClass":"EAFE SML CP ETF","cusip":"464288273","value":25264946,"shares":307098,"shareType":"SH","priorValue":23328855,"priorShares":297524},{"issuer":"VANGUARD INDEX FDS","titleOfClass":"MCAP VL IDXVIP","cusip":"922908512","value":23130652,"shares":117058,"shareType":"SH","priorValue":33397721,"priorShares":181234},{"issuer":"SPDR SERIES TRUST","titleOfClass":"ST STR SP400GRW","cusip":"78464A821","value":20546103,"shares":183300,"shareType":"SH","priorValue":20696250,"priorShares":215676},{"issuer":"ISHARES INC","titleOfClass":"CORE MSCI EMKT","cusip":"46434G103","value":18853715,"shares":227592,"shareType":"SH","priorValue":16149199,"priorShares":231530},{"issuer":"DIMENSIONAL ETF TRUST","titleOfClass":"INTL SMALL CAP V","cusip":"25434V781","value":17532569,"shares":436894,"shareType":"SH","priorValue":16674502,"priorShares":422782},{"issuer":"SPDR SERIES TRUST","titleOfClass":"ST STR SP600GRWO","cusip":"78464A201","value":14243557,"shares":119563,"shareType":"SH","priorValue":17611560,"priorShares":182277},{"issuer":"VANGUARD INDEX FDS","titleOfClass":"TOTAL STK MKT","cusip":"922908769","value":5543829,"shares":14982,"shareType":"SH","priorValue":4794539,"priorShares":14945},{"issuer":"SCHWAB STRATEGIC TR","titleOfClass":"FUNDAMENTAL US L","cusip":"808524771","value":5204709,"shares":167354,"shareType":"SH","priorValue":4660809,"priorShares":167354},{"issuer":"WEC ENERGY GROUP INC","titleOfClass":"COM","cusip":"92939U106","value":3021677,"shares":25877,"shareType":"SH","priorValue":2935010,"priorShares":25352},{"issuer":"APPLE INC","titleOfClass":"COM","cusip":"037833100","value":3017985,"shares":10430,"shareType":"SH","priorValue":2486852,"priorShares":9799},{"issuer":"SCHWAB STRATEGIC TR","titleOfClass":"INTL SCEQT ETF","cusip":"808524888","value":2278771,"shares":47356,"shareType":"SH","priorValue":2214494,"priorShares":47379},{"issuer":"ISHARES TR","titleOfClass":"RUS MD CP GR ETF","cusip":"464287481","value":2244758,"shares":15332,"shareType":"SH","priorValue":2051714,"priorShares":16014},{"issuer":"DIMENSIONAL ETF TRUST","titleOfClass":"US COR EQU 2 ETF","cusip":"25434V708","value":2213475,"shares":49898,"shareType":"SH","priorValue":1988738,"priorShares":51177},{"issuer":"ISHARES TR","titleOfClass":"RUS 2000 GRW ETF","cusip":"464287648","value":2046228,"shares":5194,"shareType":"SH","priorValue":1675119,"priorShares":5338},{"issuer":"WISDOMTREE TR","titleOfClass":"INTL EQUITY FD","cusip":"97717W703","value":1948379,"shares":26612,"shareType":"SH","priorValue":1953792,"priorShares":27955},{"issuer":"JPMORGAN CHASE & CO","titleOfClass":"COM","cusip":"46625H100","value":1905422,"shares":5821,"shareType":"SH","priorValue":1727185,"priorShares":5872},{"issuer":"INVESCO EXCHANGE TRADED FD T","titleOfClass":"RAFI US 1000 ETF","cusip":"46137V613","value":1885323,"shares":34894,"shareType":"SH","priorValue":1658512,"priorShares":34894},{"issuer":"SCHWAB STRATEGIC TR","titleOfClass":"FUNDAMENTAL INTL","cusip":"808524748","value":1838287,"shares":37856,"shareType":"SH","priorValue":1757600,"priorShares":37912},{"issuer":"HUNTINGTON BANCSHARES INC","titleOfClass":"COM","cusip":"446150104","value":1750820,"shares":98749,"shareType":"SH","priorValue":1545422,"priorShares":98749},{"issuer":"STATE STR SPDR S&P 500 ETF T","titleOfClass":"TR UNIT","cusip":"78462F103","value":1591057,"shares":2131,"shareType":"SH"},{"issuer":"NVIDIA CORPORATION","titleOfClass":"COM","cusip":"67066G104","value":1512792,"shares":7561,"shareType":"SH","priorValue":1331237,"priorShares":7634},{"issuer":"RTX CORPORATION","titleOfClass":"COM","cusip":"75513E101","value":1479325,"shares":7797,"shareType":"SH"},{"issuer":"VANGUARD BD INDEX FDS","titleOfClass":"TOTAL BND MRKT","cusip":"921937835","value":1297081,"shares":17669,"shareType":"SH","priorValue":1179050,"priorShares":16011},{"issuer":"INVESCO EXCHANGE TRADED FD T","titleOfClass":"RAFI US 1500","cusip":"46137V597","value":1288175,"shares":23098,"shareType":"SH","priorValue":1059505,"priorShares":23098},{"issuer":"MARRIOTT INTL INC NEW","titleOfClass":"CL A","cusip":"571903202","value":1254957,"shares":3386,"shareType":"SH","priorValue":1106911,"priorShares":3384},{"issuer":"ALPHABET INC","titleOfClass":"CAP STK CL A","cusip":"02079K305","value":1207820,"shares":3380,"shareType":"SH","priorValue":622227,"priorShares":2164},{"issuer":"VANGUARD MUN BD FDS","titleOfClass":"TAX EXEMPT BD","cusip":"922907746","value":1079276,"shares":21338,"shareType":"SH","priorValue":1422813,"priorShares":28519},{"issuer":"PARKER-HANNIFIN CORP","titleOfClass":"COM","cusip":"701094104","value":1072020,"shares":1096,"shareType":"SH","priorValue":981183,"priorShares":1096},{"issuer":"SCHWAB STRATEGIC TR","titleOfClass":"INTL EQTY ETF","cusip":"808524805","value":1027615,"shares":37098,"shareType":"SH","priorValue":918176,"priorShares":37098},{"issuer":"NVENT ELEC PLC","titleOfClass":"SHS","cusip":"G6700G107","value":996968,"shares":5878,"shareType":"SH","priorValue":565142,"priorShares":4778},{"issuer":"DIMENSIONAL ETF TRUST","titleOfClass":"WORLD EX US CORE","cusip":"25434V880","value":977770,"shares":26541,"shareType":"SH","priorValue":932748,"priorShares":27458},{"issuer":"CHOICEONE FINANCIA","titleOfClass":"COM","cusip":"170386106","value":924732,"shares":27198,"shareType":"SH","priorValue":764808,"priorShares":27198},{"issuer":"WISDOMTREE TR","titleOfClass":"INTL SMCAP DIV","cusip":"97717W760","value":837481,"shares":9995,"shareType":"SH","priorValue":831952,"priorShares":10208},{"issuer":"VANGUARD INDEX FDS","titleOfClass":"S&P 500 ETF SHS","cusip":"922908363","value":778767,"shares":1134,"shareType":"SH","priorValue":699157,"priorShares":1170},{"issuer":"VANGUARD TAX-MANAGED FDS","titleOfClass":"VAN FTSE DEV MKT","cusip":"921943858","value":736939,"shares":10343,"shareType":"SH","priorValue":662779,"priorShares":10343},{"issuer":"SCHWAB STRATEGIC TR","titleOfClass":"US BRD MKT ETF","cusip":"808524102","value":726585,"shares":25089,"shareType":"SH","priorValue":629740,"priorShares":25089},{"issuer":"META PLATFORMS INC","titleOfClass":"CL A","cusip":"30303M102","value":688112,"shares":1222,"shareType":"SH","priorValue":605678,"priorShares":1059},{"issuer":"MERCANTILE BK CORP","titleOfClass":"COM","cusip":"587376104","value":664579,"shares":11574,"shareType":"SH","priorValue":584487,"priorShares":11574},{"issuer":"ALLIANT ENERGY CORP","titleOfClass":"COM","cusip":"018802108","value":644803,"shares":8452,"shareType":"SH","priorValue":554992,"priorShares":7734},{"issuer":"CARRIER GLOBAL CORPORATION","titleOfClass":"COM","cusip":"14448C104","value":607705,"shares":8285,"shareType":"SH","priorValue":466528,"priorShares":8285},{"issuer":"FIRST TR EXCHANGE-TRADED FD","titleOfClass":"SHS","cusip":"33734H106","value":579557,"shares":12029,"shareType":"SH","priorValue":565724,"priorShares":12029},{"issuer":"CATERPILLAR INC","titleOfClass":"COM","cusip":"149123101","value":554621,"shares":521,"shareType":"SH","priorValue":368723,"priorShares":520},{"issuer":"SHERWIN WILLIAMS CO","titleOfClass":"COM","cusip":"824348106","value":527498,"shares":1532,"shareType":"SH","priorValue":491083,"priorShares":1532},{"issuer":"CARLISLE COS INC","titleOfClass":"COM","cusip":"142339100","value":524537,"shares":1446,"shareType":"SH","priorValue":482415,"priorShares":1446},{"issuer":"BANK FIRST CORP","titleOfClass":"COM","cusip":"06211J100","value":521895,"shares":3518,"shareType":"SH"},{"issuer":"ISHARES TR","titleOfClass":"RUSSELL 3000 ETF","cusip":"464287689","value":493779,"shares":1158,"shareType":"SH","priorValue":429207,"priorShares":1158},{"issuer":"AMAZON COM INC","titleOfClass":"COM","cusip":"023135106","value":492887,"shares":2068,"shareType":"SH","priorValue":232221,"priorShares":1115},{"issuer":"CISCO SYS INC","titleOfClass":"COM","cusip":"17275R102","value":481067,"shares":4096,"shareType":"SH","priorValue":263292,"priorShares":3393},{"issuer":"ABBVIE INC","titleOfClass":"COM","cusip":"00287Y109","value":435248,"shares":1730,"shareType":"SH","priorValue":397692,"priorShares":1829},{"issuer":"PENTAIR PLC","titleOfClass":"SHS","cusip":"G7S00T104","value":433282,"shares":5652,"shareType":"SH","priorValue":396525,"priorShares":4552},{"issuer":"MERCK & CO INC","titleOfClass":"COM","cusip":"58933Y105","value":415883,"shares":3236,"shareType":"SH","priorValue":235287,"priorShares":1956},{"issuer":"TG THERAPEUTICS INC","titleOfClass":"COM","cusip":"88322Q108","value":406007,"shares":7390,"shareType":"SH","priorValue":243004,"priorShares":7315},{"issuer":"SCHWAB STRATEGIC TR","titleOfClass":"US DIVIDEND EQ","cusip":"808524797","value":400307,"shares":12624,"shareType":"SH","priorValue":387304,"priorShares":12624},{"issuer":"INVESCO QQQ TR","titleOfClass":"UNIT SER 1","cusip":"46090E103","value":399400,"shares":542,"shareType":"SH"},{"issuer":"AUTOMATIC DATA PROCESSING IN","titleOfClass":"COM","cusip":"053015103","value":385194,"shares":1720,"shareType":"SH","priorValue":324072,"priorShares":1595},{"issuer":"ISHARES TR","titleOfClass":"S&P 500 VAL ETF","cusip":"464287408","value":384413,"shares":1693,"shareType":"SH","priorValue":426101,"priorShares":2018},{"issuer":"VANGUARD SPECIALIZED FUNDS","titleOfClass":"DIV APP ETF","cusip":"921908844","value":367471,"shares":1553,"shareType":"SH","priorValue":297428,"priorShares":1383},{"issuer":"AMERICAN ELEC PWR CO INC","titleOfClass":"COM","cusip":"025537101","value":360221,"shares":2633,"shareType":"SH","priorValue":345134,"priorShares":2633},{"issuer":"VANGUARD INDEX FDS","titleOfClass":"SMALL CP ETF","cusip":"922908751","value":354248,"shares":1169,"shareType":"SH","priorValue":306091,"priorShares":1169},{"issuer":"APPLIED MATLS INC","titleOfClass":"COM","cusip":"038222105","value":352101,"shares":487,"shareType":"SH"},{"issuer":"SCHWAB STRATEGIC TR","titleOfClass":"US LRG CAP ETF","cusip":"808524201","value":348241,"shares":11833,"shareType":"SH","priorValue":303364,"priorShares":11832},{"issuer":"STERIS PLC","titleOfClass":"SHS USD","cusip":"G8473T100","value":315644,"shares":1499,"shareType":"SH","priorValue":328157,"priorShares":1484},{"issuer":"ALPHABET INC","titleOfClass":"CAP STK CL C","cusip":"02079K107","value":310930,"shares":880,"shareType":"SH"},{"issuer":"BROOKDALE SR LIVING INC","titleOfClass":"COM","cusip":"112463104","value":308526,"shares":19175,"shareType":"SH"},{"issuer":"YUM CHINA HLDGS INC","titleOfClass":"COM","cusip":"98850P109","value":296880,"shares":7264,"shareType":"SH","priorValue":354338,"priorShares":7264},{"issuer":"OTIS WORLDWIDE CORP","titleOfClass":"COM","cusip":"68902V107","value":296567,"shares":4142,"shareType":"SH","priorValue":319265,"priorShares":4142},{"issuer":"VANGUARD INDEX FDS","titleOfClass":"EXTEND MKT ETF","cusip":"922908652","value":295698,"shares":1201,"shareType":"SH","priorValue":247166,"priorShares":1201},{"issuer":"BROADCOM INC","titleOfClass":"COM","cusip":"11135F101","value":278402,"shares":737,"shareType":"SH","priorValue":217895,"priorShares":704},{"issuer":"TESLA INC","titleOfClass":"COM","cusip":"88160R101","value":278017,"shares":661,"shareType":"SH","priorValue":241266,"priorShares":649},{"issuer":"ASSOCIATED BANC-CORP","titleOfClass":"COM","cusip":"045487105","value":263176,"shares":8553,"shareType":"SH","priorValue":217896,"priorShares":8426},{"issuer":"MASTERCARD INCORPORATED","titleOfClass":"CL A","cusip":"57636Q104","value":243446,"shares":474,"shareType":"SH","priorValue":256326,"priorShares":513},{"issuer":"SELECT SECTOR SPDR TR","titleOfClass":"ST STR TECHN ETF","cusip":"81369Y803","value":242396,"shares":1272,"shareType":"SH"},{"issuer":"HONEYWELL AEROSPACE INC","titleOfClass":"COM                        *A*","cusip":"43849R105","value":241198,"shares":1091,"shareType":"SH"},{"issuer":"UNITEDHEALTH GROUP INC","titleOfClass":"COM","cusip":"91324P102","value":226943,"shares":546,"shareType":"SH"},{"issuer":"SANDISK CORP","titleOfClass":"COM","cusip":"80004C200","value":209183,"shares":92,"shareType":"SH"},{"issuer":"STATE STR SPDR S&P MIDCAP 40","titleOfClass":"UTSER1 S&PDCRP","cusip":"78467Y107","value":203244,"shares":289,"shareType":"SH"}]},"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}