Shade Tree Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, and selecting other managers. Financial planning was provided to 51–100 clients last fiscal year. The firm advises 2 private funds.
Shade Tree Advisors reports 34 clients. They include 24 high-net-worth individuals, 7 individual clients and 2 pooled investment vehicles. Of its assets, 97.2% ($1.41B across 146 accounts) are managed with discretion; $41.2M across 6 accounts are not. It advised 63 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 21% | <1% |
| High-net-worth individuals | 71% | 80% |
| Pooled investment vehicles | 6% | 16% |
| Corporations and other businesses | 3% | 4% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 7 | $3.73M | 0.3% | $532K |
| High-net-worth individuals | 24 | $1.16B | 80.0% | $48.4M |
| Pooled investment vehicles | 2 | $234M | 16.1% | $117M |
| Corporations and other businesses | 1 | $53.4M | 3.7% | $53.4M |
| Total | 34 | $1.45B | 100% | $42.8M |
- Clients
- 7
- Regulatory AUM
- $3.73M
- AUM share
- 0.3%
- Avg. per client
- $532K
- Clients
- 24
- Regulatory AUM
- $1.16B
- AUM share
- 80.0%
- Avg. per client
- $48.4M
- Clients
- 2
- Regulatory AUM
- $234M
- AUM share
- 16.1%
- Avg. per client
- $117M
- Clients
- 1
- Regulatory AUM
- $53.4M
- AUM share
- 3.7%
- Avg. per client
- $53.4M
Total
- Clients
- 34
- Regulatory AUM
- $1.45B
- AUM share
- 100%
- Avg. per client
- $42.8M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 63
- Private funds advised
- 2
- Financial planning clients last fiscal year
- 51–100
Shade Tree Advisors charges 0.10%–1.00% for its Portfolio Management Services. The brochure does not state whether the rate is annual. The fee is billed in arrears. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Chief Investment Officer Service
- An annual fixed fee or a percentage of assets overseen, ranging from 0.10% to 1.00%, billed quarterly in arrears.
- Family Office Wealth Planning Services
- An annual fixed fee, generally between $40,000 and $700,000, negotiable, and increased each December 31 by CPI-U or 3% to 4%, whichever is greater.
Oak Leaf Holdings LLC owns 75% or more of Shade Tree Advisors and is in turn owned by SP Olh Investors, LLC (25–50%). The leadership team of Shade Tree Advisors includes President Jesse George and Chief Compliance Officer Bridget Horan. It has 66 employees, 21 of them in advisory roles.
Leadership
- Jesse GeorgePresident
- Bridget HoranChief Compliance Officer
Investment adviser representatives
20 representatives listed in the SEC register as of 9 October 2026.
- Andrei A Belov
- Kyle Paul Boni
- Thomas A Burke
- Stephen Michael Cutting-Miller
- Keith R. Egbert
- Jesse Oak George
- Joshua Hipwell
- Thomas Hogan
- Bridget Horan
- Mark Crawford Jensen
- Madeline Grace Johnson
- Adrienne Marie Knapp
- Matthew Thomas Lawson
- Daniel Lovaglio
- John Gordon McCarthy Jr
- Ryan Patrick McLaughlin
- Abigail P Rafferty
- Matthew Todd Salisbury
- Zachary Scala
- Amy Sue Seagroatt
Staff
- 66 employees
- 21 in advisory functions
- 21 state-registered reps
- Owns 75% or more of Shade Tree Advisors LLC
Oak Leaf Holdings LLC
Control person · since February 2019
- Owns 25% to 50% of Oak Leaf Holdings LLC
SP Olh Investors, LLC
since October 2023
- Owns 25% to 50% of SP Olh Investors, LLC
Osprey Lane Holdings, LLC
Control person · since October 2023
- Owns 75% or more of Osprey Lane Holdings, LLC
Marna Davis
Control person · since December 2016
Jesse George
Managing partner · Control person · since February 2019
Amy Seagroatt
Managing partner · Control person · since February 2019
Adrienne Knapp
Managing partner · Control person · since February 2019
Shade Tree Advisors’ regulatory assets grew 6.4× from $227M (April 2021) to $1.45B (March 2026); clients rose from 11 to 34 and employees from 36 to 66.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $1.45B | 34 | 66 | 4 |
| July 2025 | $1.03B | 32 | 64 | 4 |
| March 2024 | $795M | 27 | 56 | 4 |
| July 2023 | $619M | 22 | 50 | 4 |
| April 2022 | $273M | 16 | 44 | 2 |
| April 2021 | $227M | 11 | 36 | 2 |
Besides its headquarters, Shade Tree Advisors has 3 offices (2 private residences, listed without an address), with 2 listed addresses in New York.
New York · 2 listed addresses
- 19 Railroad Place, Suite 301, Saratoga SpringsHQ
- 412 W 15th Street, New York
Other business names
Shade Tree Advisors has reported 1 other business name to the SEC.
- Shade Tree Advisors
Contact and registration details
- Legal name
- Shade Tree Advisors LLC
- Headquarters
- 19 Railroad Place, Suite 301, Saratoga Springs, NY 12866
- Website
- shadetreeadvisors.com
- Phone
- 518-290-9460
- @shade-tree-advisors-llc
- SEC file
- 801-111885
- Structure
- New York LLC
- Fiscal year end
- December
Shade Tree Advisors uses Charles Schwab ($797M, 66%) and Fidelity ($404M, 34%) as custodians for its separately managed accounts. Shade Tree Advisors has custody of $1.12B in client assets for 57 clients.
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $404M34%
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $797M66%
At year end, Shade Tree Advisors’ separately managed accounts were largely in bonds (35%) and stocks (29%). Its reported 13F holdings for the quarter ended 30 June 2026 total $172M across 29 positions; the largest are Vanguard Index Fds (54.4%), Vanguard Star Fds (10.6%) and Sandisk Corp. (9.6%).
What the accounts hold
- Stocks29%
- Funds16%
- Registered funds13%
- Pooled vehicles3%
- Bonds35%
- U.S. government and agency bonds32%
- State and local bonds3%
- Cash20%
Reported 13F holdings
- $172M
- Reported 13F value
- 29
- Positions
- 92.9%
- In the 10 largest
- +23.0%
- Value vs. prior quarter
- Vanguard Index Fds · Total Stk Mkt54.4%
- Vanguard Star Fds · VG TL Intl Stk F10.6%
- Sandisk Corp.9.6%
- SPDR Gold TR · Gold Shs6.1%
- Vanguard BD Index Fds · Total Bnd Mrkt3.7%
- Vanguard Mun BD Fds · Tax Exempt BD2.9%
- Vanguard Index Fds · S&P 500 ETF Shs2.1%
- iShares Bitcoin Trust ETF · Shs Ben Int1.4%
- iShares TR · Core S&P500 ETF1.2%
- Vanguard BD Index Fds · Intermed Term0.9%
Together, the ten largest are 92.9% of reported value.
How many clients does Shade Tree Advisors have?
Shade Tree Advisors has 34 clients and manages $1.45 billion for them, as of March 2026. They include 24 high-net-worth individuals, 7 individual clients and 2 pooled investment vehicles.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 March 2026
What services does Shade Tree Advisors offer?
Shade Tree Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Shade Tree Advisors charge?
Shade Tree Advisors charges 0.10%–1.00% for its Portfolio Management Services. The brochure does not state whether the rate is annual. The fee is billed in arrears.
Source: SHADE TREE ADVISORS LLC ADV PART 2A, filed 30 March 2026
Which custodians does Shade Tree Advisors use?
Shade Tree Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $797M and Fidelity Brokerage Services LLC (Smithfield, RI), with $404M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 March 2026
How many financial advisors does Shade Tree Advisors have?
Shade Tree Advisors has 21 investment adviser representatives registered with state securities authorities, out of 66 employees, and 21 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Shade Tree Advisors invest in?
At the end of its last fiscal year, Shade Tree Advisors’ separately managed accounts held 32% U.S. government and agency bonds, 29% exchange-traded equities, 20% cash and equivalents, 13% registered funds (mutual funds, ETFs, BDCs), 3% state and local bonds and 3% pooled vehicles (private funds and similar). It advises 2 private funds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Shade Tree Advisors?
Shade Tree Advisors is owned through a chain of holding companies by Marna Davis. Its direct owner is Oak Leaf Holdings LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 30 March 2026
How does Shade Tree Advisors get paid?
Shade Tree Advisors is paid through a percentage of assets under management, fixed fees and performance-based fees. Its Form ADV lists no commissions among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Shade Tree Advisors?
Shade Tree Advisors’ main office is at 19 Railroad Place, Suite 301, Saratoga Springs, NY 12866. Its phone number is 518-290-9460. Its website is shadetreeadvisors.com.