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Sequoia Financial Advisors

SEC-registered adviser since 2002Akron, OHCRD 117756

$32.2B
AUM
11,218
Clients
See fees
Fee
195
Advisory staff

From Form ADV filed 24 August 2026 · data retrieved 15 October 2026SEC record

Sequoia Financial Advisors is an investment adviser headquartered in Akron, Ohio, and registered with the SEC since 2002. Its clients include high-net-worth individuals, other individuals and pooled investment vehicles. High-net-worth individuals account for 77% of its regulatory assets under management.

Its services include financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, portfolio management for institutions, pension consulting, selecting other managers, publishing newsletters, and educational seminars. Fee arrangements include a percentage of assets under management, hourly charges, subscription fees, fixed fees and performance-based fees. Sequoia Financial Group, LLC owns 75% or more of Sequoia Financial Advisors.

Clients

Sequoia Financial Advisors serves 11,218 clients, 4,556 of them high-net-worth individuals. The average client has about $2.9 million with the firm, and high-net-worth clients hold 77% of its $32.2 billion in assets.

Regulatory assets by client type
  • Individuals6,508 clients16%
  • High-net-worth individuals4,556 clients77%
  • Pooled investment vehicles17 clients5%
  • Corporations and other businesses106 clients2%
  • OtherPension and profit-sharing plans, Charitable organizations, State or municipal government entities0%
Show client breakdown
Individuals (other than HNW)
Clients
6,508
Regulatory AUM
$5,052,700,733
Share
15.7%
Avg. per client
$776K
High-net-worth individuals
Clients
4,556
Regulatory AUM
$24,797,921,670
Share
76.9%
Avg. per client
$5.44M
Pooled investment vehicles
Clients
17
Regulatory AUM
$1,637,985,249
Share
5.1%
Avg. per client
$96.4M
Pension and profit-sharing plans
Clients
6
Regulatory AUM
$18,107,618
Share
0.1%
Avg. per client
$3.02M
Charitable organizations
Clients
25
Regulatory AUM
$83,044,659
Share
0.3%
Avg. per client
$3.32M
State or municipal government entities
Clients
Not reported
Regulatory AUM
$212,059
Share
0.0%
Avg. per client
—
Corporations and other businesses
Clients
106
Regulatory AUM
$653,608,072
Share
2.0%
Avg. per client
$6.17M

Total

Clients
11,218
Regulatory AUM
$32,243,580,060
Share
100%
Avg. per client
$2.87M

What it does

Sequoia Financial Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, portfolio management for institutions, pension consulting, selecting other managers, publishing newsletters and educational seminars. It is paid through a percentage of assets, hourly charges, subscription fees, fixed fees and performance-based fees.

Sequoia Financial Advisors provided financial planning to 7,747 clients last fiscal year and advises 17 private funds.

95.0% of assets ($30.64B across 39,549 accounts) are managed with discretion; $1.60B across 87 accounts are not. 0% of clients are outside the U.S., and 100 clients received advice without assets under management last fiscal year.

What the accounts hold

Separately managed account assets by class, year end
  • Stocks41%
    • Exchange-traded equities32%
    • Non-exchange-traded equities9%
  • Funds48%
  • Bonds6%
    • State and local bonds3%
    • Investment grade corporate bonds2%
    • U.S. government and agency bonds1%
  • Cash5%

Custodians

Sequoia Financial Advisors’ client accounts are held mainly at Charles Schwab, with 21% of managed assets, and Fidelity, with 11%. Sequoia Financial Advisors has custody of $15.60B for 14,270 clients.

Managed account assets by custodian
  • Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $6.88B21%
  • FidelityNational Financial Services LLC · Boston, MA · $3.39B11%
  • All other custodians$21.97B68%

Ownership and leadership

Sequoia Financial Group, LLC owns 75% or more of Sequoia Financial Advisors.

Who owns the firm
Sequoia Financial Advisors, L.L.C.· the adviser

  • Sequoia Financial Group, LLC

    Control person · since January 2000

    Owns 75% or more of Sequoia Financial Advisors, L.L.C.

Leadership

  • Stephanie Hanayik
    Senior Vice President, Chief Compliance Officer, Chief Risk Officer
  • Jennifer Koch
    Senior Vice President, Organizational Development
  • Michael Marhofer
    Executive Vice President, Secretary & General Counsel
  • Annelise McCauley
    President, Interim Chief Operating Officer
  • Michael Mordoh
    Vice President, Head of Operations
  • Nicholas Zamparelli
    Senior Vice President, Chief Investment Officer
  • Kevin Tichnell
    EVP, Chief Strategy & Acquisitions Officer, Interim Chief Financial Officer
  • Trevor Chuna
    Chief Technology Officer
  • Thomas Haught
    Chairman, CEO
  • Norborne Smith
    Head of Sequoia Sentinel Family Office
  • Justin Stets
    EVP, Head of Integrated Wealth Services
  • Christopher Thom
    EVP, Chief Strategy & Partnership Officer

Staff

  • 424 employees
  • 195 in advisory functions
  • 233 state-registered reps
  • 4 broker-dealer reps
  • 2 insurance agents
  • 18 soliciting firms

Reported holdings

Sequoia Financial Advisors’ reported 13F holdings total $20.07B across 2,163 positions, and the ten largest make up 30.5% of it.

$20.07B
Reported 13F value
2,163
Positions
30.5%
In the 10 largest
+12.2%
Value vs. prior quarter
Ten largest positions, share of reported value
  1. Vanguard Index Fds · Total Stk Mkt7.1%
  2. EA Series Trust · Sequ Glo Val ETF5.5%
  3. iShares TR · Core MSCI Total3.0%
  4. Apple Inc.2.9%
  5. Nvidia Corporation2.8%
  6. Vanguard Scottsdale Fds · Vng Rus1000grw2.2%
  7. Dimensional ETF Trust · US Core EQT Mkt2.0%
  8. ETF Ser Solutions · Distillate US1.8%
  9. Microsoft Corp.1.7%
  10. Pimco ETF TR · Multisector BD1.6%

Together, the ten largest are 30.5% of reported value.

The 50 largest positions and quarterly changesQuarter ended 30 June 2026 · filed 17 July 2026

A 13F covers only exchange-traded long positions the firm holds with discretion, so this $20.07B is not its $32.24B in regulatory assets and does not represent any individual client's portfolio.

Fees

Sequoia Financial Advisors is paid through a percentage of assets under management, hourly charges, subscription fees, fixed fees (other than subscription fees) and performance-based fees.

Sequoia Financial Advisors’ fee rates are not included in this profile. Find its brochure on the SEC’s site.

Offices and registrations

Besides its headquarters, Sequoia Financial Advisors has 38 offices (14 private residences, listed without an address), with 51 listed addresses across 23 states.

Listed office addresses by state

Ohio · 6 listed addresses

  • 3500 Embassy Parkway, AkronHQ
  • Gemini Towers, 1991 Crocker Road, Westlake
  • 5910 Landerbrook DR., Mayfield Heights
  • 5475 Rings RD., Suite 475, Dublin
  • 1350 Euclid Ave, Cleveland
  • 400 Commerce Building, Youngstown

Other business names

Sequoia Financial Advisors has reported 2 other business names to the SEC.

  • Carlson Retirement Plan Services
  • Special Needs Financial Planning

Registration details

Legal name
Sequoia Financial Advisors, L.L.C.
Headquarters
3500 Embassy Parkway, Akron, OH 44333
Phone
330-375-9480
Website
www.sequoia-financial.com
SEC file
801-61089
Structure
Ohio LLC
Fiscal year end
December

This directory does not report disciplinary history, for any firm or individual, in either direction. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. See this firm's record on adviserinfo.sec.gov

Common questions

How many clients does Sequoia Financial Advisors have?

Sequoia Financial Advisors has 11,218 clients and manages $32.2 billion for them, as of August 2026. They include 6,508 other individuals, 4,556 high-net-worth individuals and 106 corporations and other businesses.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 24 August 2026

What services does Sequoia Financial Advisors offer?

Sequoia Financial Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, portfolio management for institutions, pension consulting, selecting other managers, publishing newsletters and educational seminars.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

Which custodians does Sequoia Financial Advisors use?

Sequoia Financial Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $6,878,120,890 and National Financial Services LLC (Boston, MA), with $3,393,412,570. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 24 August 2026

How many financial advisors does Sequoia Financial Advisors have?

Sequoia Financial Advisors has 233 investment adviser representatives registered with state securities authorities, out of 424 employees, and 195 perform investment advisory functions. 4 are registered representatives of a broker-dealer and 2 are licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Sequoia Financial Advisors invest in?

At the end of its last fiscal year, Sequoia Financial Advisors’ separately managed accounts held 48% registered funds (mutual funds, ETFs, BDCs), 32% exchange-traded equities, 9% non-exchange-traded equities, 5% cash and equivalents, 3% state and local bonds, 2% investment grade corporate bonds and 1% U.S. government and agency bonds. It advises 17 private funds.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Sequoia Financial Advisors?

Sequoia Financial Advisors is owned through a chain of holding companies by Thomas Haught, Valeas Capital Partners Fund I LP, Landmark Acquisition Fund 65 Valley LP, Robert Little and Edward Woiteshek. Its direct owner is Sequoia Financial Group, LLC (75% or more).

Source: Form ADV Part 1A, Schedules A and B, filed 24 August 2026

How does Sequoia Financial Advisors get paid?

Sequoia Financial Advisors is paid through a percentage of assets under management, hourly charges, subscription fees, fixed fees and performance-based fees. Its Form ADV lists no commissions among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

Sources

  1. Form ADV Part 1A, amendment filed 24 August 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. IAPD firm record, CRD 117756.
  3. Form 13F-HR, filed 17 July 2026 for the quarter ended 30 June 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since.

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This profile is compiled from public regulatory filings and is provided for informational purposes only. Niva Wealth is not affiliated with Sequoia Financial Advisors, L.L.C. and makes no representation about the quality of its services. Figures reflect the filing dates shown and may have changed. Ownership percentages are the bands reported to the SEC, not exact figures.