Sentry Management provides portfolio management for individuals and small businesses, portfolio management for institutions, publishing newsletters, security ratings or pricing, and educational seminars. Financial planning was provided to 51–100 clients last fiscal year.
Sentry Management reports 88 clients. They include 48 banking or thrift institutions, 34 high-net-worth individuals and 2 charitable organizations. Of its assets, 6.2% ($335M across 38 accounts) are managed with discretion; $5.11B across 50 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| High-net-worth individuals | 39% | 3% |
| Banking or thrift institutions | 55% | 93% |
| Charitable organizations | 2% | 2% |
| State or municipal government entities | 2% | <1% |
| Corporations and other businesses | 2% | 1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| High-net-worth individuals | 34 | $175M | 3.2% | $5.15M |
| Banking or thrift institutions | 48 | $5.09B | 93.5% | $106M |
| Charitable organizations | Fewer than 5 | $94.3M | 1.7% | $47.2M |
| State or municipal government entities | Fewer than 5 | $20M | 0.4% | $10M |
| Corporations and other businesses | Fewer than 5 | $65.4M | 1.2% | $32.7M |
| Total | 88 | $5.44B | 100% | — |
- Clients
- 34
- Regulatory AUM
- $175M
- AUM share
- 3.2%
- Avg. per client
- $5.15M
- Clients
- 48
- Regulatory AUM
- $5.09B
- AUM share
- 93.5%
- Avg. per client
- $106M
- Clients
- Fewer than 5
- Regulatory AUM
- $94.3M
- AUM share
- 1.7%
- Avg. per client
- $47.2M
- Clients
- Fewer than 5
- Regulatory AUM
- $20M
- AUM share
- 0.4%
- Avg. per client
- $10M
- Clients
- Fewer than 5
- Regulatory AUM
- $65.4M
- AUM share
- 1.2%
- Avg. per client
- $32.7M
Total
- Clients
- 88
- Regulatory AUM
- $5.44B
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
Sentry Management is paid through a percentage of assets under management, fixed fees (other than subscription fees) and other compensation; its fees and minimums are set out in its brochures on the SEC website.
George Davis owns 75% or more of Sentry Management. The leadership team of Sentry Management includes President George Davis and Chief Compliance Officer George Davis. It has 5 employees, 2 of them in advisory roles.
Staff
- 5 employees
- 2 in advisory functions
- 2 state-registered reps
- Owns 75% or more of Sentry Management Inc
George Davis
Control person · since December 1990
Sentry Management’s regulatory assets fell from $5.95B (March 2021) to $5.44B (March 2026); clients fell from 107 to 88 and employees from 8 to 5.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $5.44B | 88 | 5 | 1 |
| Mar 2025March 2025 | $7.81B | 92 | 5 | 1 |
| Mar 2024March 2024 | $8.52B | 102 | 5 | 1 |
| Mar 2023March 2023 | $9.98B | 111 | 5 | 1 |
| Mar 2022March 2022 | $9.73B | 108 | 8 | 1 |
| Mar 2021March 2021 | $5.95B | 107 | 8 | 1 |
Besides its headquarters, Sentry Management has 0 offices, with 1 listed address in 1 state.
Texas · 1 listed address
- 5 Eureka Circle, Suite E, Wichita FallsHQ
Contact and registration details
- Legal name
- Sentry Management Inc
- Headquarters
- 5 Eureka Circle, Suite E, Wichita Falls, TX 76308-2900
- Website
- sentrymanagement.com
- Phone
- 940-696-2100
- SEC file
- 801-38034
- Structure
- Texas corporation
- Fiscal year end
- December
Sentry Management’s named custodians for separately managed accounts are Federal Home Loan Bank of Dallas ($1.79B, 44%), The Independent Bankersbank ($1.47B, 36%) and Frost Bank ($787M, 19%). Sentry Management does not have custody of client assets.
- Federal Home Loan Bank of DallasFederal Home Loan Bank of Dallas · Dallas, TX · $1.79B44%
- The Independent BankersbankThe Independent Bankersbank · Dallas, TX · $1.47B36%
- Frost BankFrost Bank · San Antonio, TX · $787M19%
At year end, Sentry Management’s separately managed accounts were mostly in bonds (99%).
What the accounts hold
- Bonds99%
- U.S. government and agency bonds68%
- State and local bonds30%
- Investment grade corporate bonds1%
- Other1%
- Bank cds, aaa cmbs1%
How many clients does Sentry Management have?
Sentry Management has 88 clients and manages $5.44 billion for them, as of March 2026. They include 48 banking or thrift institutions, 34 high-net-worth individuals and 2 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 18 March 2026
What services does Sentry Management offer?
Sentry Management provides portfolio management for individuals and small businesses, portfolio management for institutions, publishing newsletters, security ratings or pricing, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Sentry Management use?
Sentry Management’s separately managed account assets are held at Federal Home Loan Bank of Dallas (Dallas, TX), with $1.79B, The Independent Bankersbank (Dallas, TX), with $1.47B and Frost Bank (San Antonio, TX), with $787M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 18 March 2026
How many financial advisors does Sentry Management have?
Sentry Management has 2 investment adviser representatives registered with state securities authorities, out of 5 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Sentry Management invest in?
At the end of its last fiscal year, Sentry Management’s separately managed accounts held 68% U.S. government and agency bonds, 30% state and local bonds, 1% investment grade corporate bonds and 1% other. The 1% other category is described as: Bank CDS, Aaa CMBS.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Sentry Management?
Sentry Management’s direct owner is George Davis (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 18 March 2026
How does Sentry Management get paid?
Sentry Management is paid through a percentage of assets under management, fixed fees and other compensation. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Sentry Management?
Sentry Management’s main office is at 5 Eureka Circle, Suite E, Wichita Falls, TX 76308-2900. Its phone number is 940-696-2100. Its website is sentrymanagement.com.