{"url":"https://nivawealth.com/firms/sentry-management-107379","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/107379","regulatoryAum":5440124412,"crd":"107379","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"1911219","suffix":null,"lastName":"CHURCH","firstName":"NILEY","middleName":"MONROE"},{"crd":"1854369","suffix":"SR","lastName":"DAVIS","firstName":"GEORGE","middleName":"MURPHY"},{"crd":"3225183","suffix":"JR","lastName":"DAVIS","firstName":"GEORGE","middleName":"MURPHY"}],"total":3,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-03-23","regulatoryAum":5951888884,"clients":107,"employees":8,"offices":1},{"filedOn":"2022-03-23","regulatoryAum":9726116364,"clients":108,"employees":8,"offices":1},{"filedOn":"2023-03-30","regulatoryAum":9979226373,"clients":111,"employees":5,"offices":1},{"filedOn":"2024-03-15","regulatoryAum":8522689928,"clients":102,"employees":5,"offices":1},{"filedOn":"2025-03-11","regulatoryAum":7813115610,"clients":92,"employees":5,"offices":1},{"filedOn":"2026-03-18","regulatoryAum":5440124412,"clients":88,"employees":5,"offices":1}],"secFileNumber":"801-38034","legalName":"Sentry Management Inc","displayName":"Sentry Management","slug":"sentry-management-107379","website":"https://sentrymanagement.com/","logo":{"src":"https://rmkhnxnbeclogprvkfyl.supabase.co/storage/v1/object/public/firm-logos/107379/30a61e7942b4d678-r1.webp","tone":"dark","width":897,"height":200,"sourceUrl":"https://www.sentrymanagement.com/","sourceLabel":"Sentry Management INC, website"},"classification":{"segment":"institutions","segmentLabel":"Institutional","type":"institutional_asset_manager","typeLabel":"Asset manager","feeDisclosure":"payment_only"},"founded":null,"organization":"Texas corporation","fiscalYearEnd":"December","headquarters":{"street":"5 Eureka Circle, Suite E","city":"Wichita Falls","state":"TX","stateName":"Texas","country":"United States","postalCode":"76308-2900"},"tradeNames":[],"registration":{"secApproved":"3 December 1990","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":5147635.294117647,"staff":{"employees":5,"advisory":2,"brokerDealerReps":0,"insuranceAgents":0,"promoters":0},"aum":{"regulatory":5440124412,"discretionary":334774942,"discretionaryAccounts":38,"nonDiscretionary":5105349470,"nonDiscretionaryAccounts":50,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"High-net-worth individuals","clients":34,"regulatoryAum":175019600},{"label":"Banking or thrift institutions","clients":48,"regulatoryAum":5085337917},{"label":"Charitable organizations","clients":2,"fewerThan5":true,"regulatoryAum":94321153},{"label":"State or municipal government entities","clients":2,"fewerThan5":true,"regulatoryAum":20011553},{"label":"Corporations and other businesses","clients":2,"fewerThan5":true,"regulatoryAum":65434189}],"feePrograms":[],"brochureCoverage":{"scope":"known_documents","status":"not_processed","checkedAt":null,"documents":[]},"custodians":[{"name":"Federal Home Loan Bank of Dallas","shortName":"Federal Home Loan Bank of Dallas","location":"Dallas, TX","smaAssets":1791810176},{"name":"The Independent Bankersbank","shortName":"The Independent Bankersbank","location":"Dallas, TX","smaAssets":1465893528},{"name":"Frost Bank","shortName":"Frost Bank","location":"San Antonio, TX","smaAssets":786660153}],"custodyNote":"Sentry Management does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"George Davis","title":"President","crd":"3225183"},{"name":"George Davis","title":"Chief Compliance Officer/Chairman","crd":"1854369"},{"name":"Bonnie Davis","title":"Director","crd":"4355503"},{"name":"Sherree' Rogers","title":"Vice Pres Operations","crd":"5031098"}],"ownership":[{"label":"George Davis","detail":"Chief compliance officer/chairman in the 75% or more ownership band and a control person, since December 1990."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"Texas","offices":1,"addresses":[{"street":"5 Eureka Circle, Suite E","city":"Wichita Falls","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"940-696-2100","stateRegisteredReps":2,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Fixed fees (other than subscription fees)","Other"],"activities":["Portfolio management for individuals and/or small businesses","Portfolio management for businesses (other than small businesses) or institutional clients","Publication of periodicals or newsletters","Security ratings or pricing services","Educational seminars/workshops"],"financialPlanningClients":"51-100","assetMix":[{"label":"U.S. government/agency bonds","percent":68},{"label":"U.S. state and local bonds","percent":30},{"label":"Investment grade corporate bonds","percent":1},{"label":"Other","percent":1,"detail":"Bank CDS, Aaa CMBS"}],"privateFunds":0},"sources":{"adv1FilingDate":"18 March 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/107379/PDF/107379.pdf","brochureDate":null,"brochureUrl":null,"iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-21","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Sentry Management have?","answer":"Sentry Management has 88 clients and manages $5.44 billion for them, as of March 2026. They include 48 banking or thrift institutions, 34 high-net-worth individuals and 2 charitable organizations.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 18 March 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Sentry Management offer?","answer":"Sentry Management provides portfolio management for individuals and small businesses, portfolio management for institutions, publishing newsletters, security ratings or pricing, and educational seminars.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Which custodians does Sentry Management use?","answer":"Sentry Management’s separately managed account assets are held at Federal Home Loan Bank of Dallas (Dallas, TX), with $1.79B, The Independent Bankersbank (Dallas, TX), with $1.47B and Frost Bank (San Antonio, TX), with $787M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 18 March 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Sentry Management have?","answer":"Sentry Management has 2 investment adviser representatives registered with state securities authorities, out of 5 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Sentry Management invest in?","answer":"At the end of its last fiscal year, Sentry Management’s separately managed accounts held 68% U.S. government and agency bonds, 30% state and local bonds, 1% investment grade corporate bonds and 1% other. The 1% other category is described as: Bank CDS, Aaa CMBS.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Sentry Management?","answer":"Sentry Management’s direct owner is George Davis (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 18 March 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Sentry Management get paid?","answer":"Sentry Management is paid through a percentage of assets under management, fixed fees and other compensation. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Sentry Management?","answer":"Sentry Management’s main office is at 5 Eureka Circle, Suite E, Wichita Falls, TX 76308-2900. Its phone number is 940-696-2100. Its website is sentrymanagement.com.","source":"Form ADV Part 1A, Item 1.F, filed 18 March 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}