Sentry provides portfolio management for individuals and small businesses, portfolio management for institutions, and selecting other managers.
Sentry reports 74 clients. They include 51 high-net-worth individuals, 18 individual clients, and 5 corporations and other businesses. Of its assets, 25.7% ($600M across 213 accounts) are managed with discretion; $1.73B across 38 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 24% | <1% |
| High-net-worth individuals | 69% | 38% |
| Corporations and other businesses | 7% | 62% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 18 | $6.95M | 0.3% | $386K |
| High-net-worth individuals | 51 | $880M | 37.8% | $17.3M |
| Corporations and other businesses | 5 | $1.44B | 61.9% | $289M |
| Total | 74 | $2.33B | 100% | $31.5M |
- Clients
- 18
- Regulatory AUM
- $6.95M
- AUM share
- 0.3%
- Avg. per client
- $386K
- Clients
- 51
- Regulatory AUM
- $880M
- AUM share
- 37.8%
- Avg. per client
- $17.3M
- Clients
- 5
- Regulatory AUM
- $1.44B
- AUM share
- 61.9%
- Avg. per client
- $289M
Total
- Clients
- 74
- Regulatory AUM
- $2.33B
- AUM share
- 100%
- Avg. per client
- $31.5M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Sentry is paid through a percentage of assets under management, fixed fees (other than subscription fees) and other compensation; its fees and minimums are set out in its brochures on the SEC website.
Joseph Morrison owns 75% or more of Sentry. The leadership team of Sentry includes Chief Compliance Officer Joseph Morrison. It has 4 employees, 3 of them in advisory roles.
Leadership
- Joseph MorrisonChief Compliance Officer/Managing Member
Investment adviser representatives
3 representatives listed in the SEC register as of 9 October 2026.
- Andrew David Hursey
- Joseph McCaughan Morrison
- Thomas McMurray Morrison
Staff
- 4 employees
- 3 in advisory functions
- 3 state-registered reps
- Owns 75% or more of Sentry, LLC
Joseph Morrison
Control person · since May 2009
- Owns 10% to 25% of Sentry, LLC
Jam Partners, LLC
Control person · since August 2017
Sentry’s regulatory assets went from $2.37B (March 2021) to $2.33B (March 2026); clients were 74 in both filings and employees rose from 3 to 4.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $2.33B | 74 | 4 | 2 |
| April 2025 | $2.72B | 72 | 3 | 1 |
| March 2024 | $2.38B | 68 | 3 | 1 |
| March 2023 | $1.81B | 79 | 3 | 1 |
| March 2022 | $2.4B | 76 | 3 | 1 |
| March 2021 | $2.37B | 75 | 3 | 1 |
Besides its headquarters, Sentry has 1 office (1 private residence, listed without an address), with 1 listed address in Tennessee.
Tennessee · 1 listed address
- 6070 Poplar Avenue, Suite 700, MemphisHQ
Contact and registration details
- Legal name
- Sentry, LLC
- Headquarters
- 6070 Poplar Avenue, Suite 700, Memphis, TN 38119
- Website
- Not reported
- Phone
- 901-820-0515
- SEC file
- 801-70290
- Structure
- Tennessee LLC
- Fiscal year end
- December
Sentry uses Regions Bank ($1.37B, 59%), Fidelity ($954M, 41%) and Charles Schwab ($9.23M, 0%) as custodians for its separately managed accounts. Sentry has custody of $6.75M in client assets for 3 clients.
- FidelityNational Financial Services LLC · Boston, MA · $954M41%
- Regions BankRegions Bank · Birmingham, AL · $1.37B59%
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $9.23M0%
At year end, Sentry’s separately managed accounts were mostly in stocks (84%). Its reported 13F holdings for the quarter ended 30 June 2026 total $357M across 132 positions; the largest are Fedex Corp. (31.0%), Fedex Fght Hldg CO Inc. (7.5%) and Caterpillar Inc. (5.6%).
What the accounts hold
- Stocks84%
- Funds2%
- Bonds4%
- Cash1%
- Other9%
- Private investments9%
Reported 13F holdings
- $357M
- Reported 13F value
- 132
- Positions
- 63.4%
- In the 10 largest
- +13.7%
- Value vs. prior quarter
- Fedex Corp.31.0%
- Fedex Fght Hldg CO Inc.7.5%
- Caterpillar Inc.5.6%
- iShares TR · Core S&P500 ETF4.2%
- Intel Corp.3.2%
- Johnson & Johnson2.7%
- Microsoft Corp.2.7%
- Cintas Corp.2.6%
- Walmart Inc.2.1%
- Home Depot Inc.1.9%
Together, the ten largest are 63.4% of reported value.
How many clients does Sentry have?
Sentry has 74 clients and manages $2.33 billion for them, as of March 2026. They include 51 high-net-worth individuals, 18 individual clients, and 5 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 25 March 2026
What services does Sentry offer?
Sentry provides portfolio management for individuals and small businesses, portfolio management for institutions, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Sentry use?
Sentry’s separately managed account assets are held at Regions Bank (Birmingham, AL), with $1.37B, National Financial Services LLC (Boston, MA), with $954M and Charles Schwab & Co., Inc. (Westlake, TX), with $9.23M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 25 March 2026
How many financial advisors does Sentry have?
Sentry has 3 investment adviser representatives registered with state securities authorities, out of 4 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Sentry invest in?
At the end of its last fiscal year, Sentry’s separately managed accounts held 84% exchange-traded equities, 9% other, 4% U.S. government and agency bonds, 2% registered funds (mutual funds, ETFs, BDCs) and 1% cash and equivalents. The 9% other category is described as: Private Investments.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Sentry?
Sentry’s direct owners are Joseph Morrison (75% or more) and Jam Partners, LLC (10% to 25%).
Source: Form ADV Part 1A, Schedules A and B, filed 25 March 2026
How does Sentry get paid?
Sentry is paid through a percentage of assets under management, fixed fees and other compensation. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Sentry?
Sentry’s main office is at 6070 Poplar Avenue, Suite 700, Memphis, TN 38119. Its phone number is 901-820-0515.