Second 50 Financial provides financial planning, portfolio management for individuals and small businesses, selecting other managers, education planning, estate planning, insurance, philanthropic planning, and tax planning. Financial planning was provided to 101–250 clients last fiscal year.
Second 50 Financial reports 156 clients. They include 85 individual clients and 71 high-net-worth individuals. Of its assets, 100.0% ($342M across 498 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 54% | 12% |
| High-net-worth individuals | 46% | 88% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 85 | $42.1M | 12.3% | $496K |
| High-net-worth individuals | 71 | $300M | 87.7% | $4.22M |
| Total | 156 | $342M | 100% | $2.19M |
- Clients
- 85
- Regulatory AUM
- $42.1M
- AUM share
- 12.3%
- Avg. per client
- $496K
- Clients
- 71
- Regulatory AUM
- $300M
- AUM share
- 87.7%
- Avg. per client
- $4.22M
Total
- Clients
- 156
- Regulatory AUM
- $342M
- AUM share
- 100%
- Avg. per client
- $2.19M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Second 50 Financial charges 0.50%–1.00% a year for its Portfolio Management Services. The fee is billed in advance. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Alternative Investments Fee
- Annual asset-based management fee on Alternative Investments held by clients, up to 1.60% per year, collected quarterly in arrears by direct fee deduction.
- Financial Planning and Consulting
- Subscription fee set for each engagement, typically $7,000 to $10,000 per six-month engagement and up to $20,000 for more complex needs, paid in advance.
Kathleen Adams owns 50% to 75% of Second 50 Financial. The leadership team of Second 50 Financial includes Chief Compliance Officer David Swift. It has 5 employees, 3 of them in advisory roles.
Leadership
- David SwiftFounder/Principal/Chief Compliance Officer
- Kathleen AdamsFounding Principal
Investment adviser representatives
2 representatives listed in the SEC register as of 9 October 2026.
- Kathleen Ann Adams
- David Hugh Swift
Staff
- 5 employees
- 3 in advisory functions
- 2 state-registered reps
- 1 insurance agent
- Owns 50% to 75% of Second 50 Financial LLC
Kathleen Adams
Control person · since January 2021
- Owns 25% to 50% of Second 50 Financial LLC
David Swift
Control person · since January 2021
Second 50 Financial’s regulatory assets grew 1.7× from $200M (June 2022) to $342M (October 2026); clients rose from 120 to 156 and employees from 4 to 5.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| October 2026 | $342M | 156 | 5 | 1 |
| July 2025 | $272M | 136 | 5 | 2 |
| July 2024 | $222M | 129 | 5 | 2 |
| June 2023 | $195M | 119 | 4 | 2 |
| June 2022 | $200M | 120 | 4 | 2 |
Besides its headquarters, Second 50 Financial has 0 offices, with 1 listed address in California.
California · 1 listed address
- 111 N. Sepulveda BLVD, Suite 350, Manhattan BeachHQ
Contact and registration details
- Legal name
- Second 50 Financial LLC
- Headquarters
- 111 N. Sepulveda BLVD, Suite 350, Manhattan Beach, CA 90266
- Website
- second50financial.com
- Phone
- 424-260-1551
- @second-50-financial
- SEC file
- 801-123346
- Founded
- 2020
- Structure
- California LLC
- Fiscal year end
- December
Second 50 Financial uses Charles Schwab ($342M) as custodian for its separately managed accounts. Second 50 Financial has custody of $37.3M in client assets for 9 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $342M100%
At year end, Second 50 Financial’s separately managed accounts were largely in stocks (45%) and funds (28%).
What the accounts hold
- Stocks45%
- Exchange-traded equities25%
- Non-exchange-traded equities20%
- Funds28%
- Registered funds27%
- Pooled vehicles1%
- Bonds17%
- Investment grade corporate bonds8%
- State and local bonds7%
- U.S. government and agency bonds2%
- Cash10%
How many clients does Second 50 Financial have?
Second 50 Financial has 156 clients and manages $342 million for them, as of October 2026. They include 85 individual clients and 71 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 1 October 2026
What services does Second 50 Financial offer?
Second 50 Financial provides financial planning, portfolio management for individuals and small businesses, selecting other managers, education planning, estate planning, insurance, philanthropic planning, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Second 50 Financial charge?
Second 50 Financial charges 0.50%–1.00% a year for its Portfolio Management Services. The fee is billed in advance.
Source: SECOND 50 FINANCIAL FIRM BROCHURE, filed 1 October 2026
Which custodians does Second 50 Financial use?
Second 50 Financial’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $342M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 1 October 2026
How many financial advisors does Second 50 Financial have?
Second 50 Financial has 2 investment adviser representatives registered with state securities authorities, out of 5 employees, and 3 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Second 50 Financial invest in?
At the end of its last fiscal year, Second 50 Financial’s separately managed accounts held 27% registered funds (mutual funds, ETFs, BDCs), 25% exchange-traded equities, 20% non-exchange-traded equities, 10% cash and equivalents, 8% investment grade corporate bonds, 7% state and local bonds, 2% U.S. government and agency bonds and 1% pooled vehicles (private funds and similar).
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Second 50 Financial?
Second 50 Financial’s direct owners are Kathleen Adams (50% to 75%) and David Swift (25% to 50%).
Source: Form ADV Part 1A, Schedules A and B, filed 1 October 2026
How does Second 50 Financial get paid?
Second 50 Financial is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Second 50 Financial registered with the SEC?
Yes, Second 50 Financial has been registered with the SEC as an investment adviser since 1 March 2022. Its CRD number is 318626 and its SEC file number is 801-123346.
Source: Form ADV Part 1A, Item 1, filed 1 October 2026; IAPD firm record
How do I contact Second 50 Financial?
Second 50 Financial’s main office is at 111 N. Sepulveda BLVD, Suite 350, Manhattan Beach, CA 90266. Its phone number is 424-260-1551. Its website is second50financial.com.