{"url":"https://nivawealth.com/firms/second-50-financial-318626","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/318626","regulatoryAum":341645342,"crd":"318626","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"3266692","suffix":null,"lastName":"ADAMS","firstName":"KATHLEEN","middleName":"ANN"},{"crd":"5708601","suffix":null,"lastName":"SWIFT","firstName":"DAVID","middleName":"HUGH"}],"total":2,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2022-06-29","regulatoryAum":200000000,"clients":120,"employees":4,"offices":2},{"filedOn":"2023-06-14","regulatoryAum":194716132,"clients":119,"employees":4,"offices":2},{"filedOn":"2024-07-24","regulatoryAum":221795817,"clients":129,"employees":5,"offices":2},{"filedOn":"2025-07-09","regulatoryAum":271505294,"clients":136,"employees":5,"offices":2},{"filedOn":"2026-10-01","regulatoryAum":341645342,"clients":156,"employees":5,"offices":1}],"secFileNumber":"801-123346","legalName":"Second 50 Financial LLC","displayName":"Second 50 Financial","slug":"second-50-financial-318626","website":"https://second50financial.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"linkedinUrl":"https://www.linkedin.com/company/second-50-financial/","founded":"2020","organization":"California limited liability company","fiscalYearEnd":"December","headquarters":{"street":"111 N. Sepulveda BLVD, Suite 350","city":"Manhattan Beach","state":"CA","stateName":"California","country":"United States","postalCode":"90266"},"tradeNames":[],"registration":{"secApproved":"1 March 2022","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":2190034.2435897435,"staff":{"employees":5,"advisory":3,"brokerDealerReps":0,"insuranceAgents":1,"promoters":0},"aum":{"regulatory":341645342,"discretionary":341645342,"discretionaryAccounts":498,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":85,"regulatoryAum":42141558},{"label":"High-net-worth individuals","clients":71,"regulatoryAum":299503784}],"feePrograms":[{"role":"main","program":"Portfolio Management Services","feeBasis":"range","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1059840","versionId":1059840,"ratePeriod":"annual","fee_billing":"advance","submittedOn":"2026-10-01","documentName":"SECOND 50 FINANCIAL FIRM BROCHURE","fee_rate_low":0.5,"fee_rate_high":1,"fee_negotiable":null,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null},{"role":"other","program":"Alternative Investments Fee","summary":"Annual asset-based management fee on Alternative Investments held by clients, up to 1.60% per year, collected quarterly in arrears by direct fee deduction.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1059840","versionId":1059840,"submittedOn":"2026-10-01","documentName":"SECOND 50 FINANCIAL FIRM BROCHURE"},{"role":"other","program":"Financial Planning and Consulting","summary":"Subscription fee set for each engagement, typically $7,000 to $10,000 per six-month engagement and up to $20,000 for more complex needs, paid in advance.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1059840","versionId":1059840,"submittedOn":"2026-10-01","documentName":"SECOND 50 FINANCIAL FIRM BROCHURE"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T11:10:25.862058+00:00","documents":[{"name":"SECOND 50 FINANCIAL FIRM BROCHURE","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1059840","versionId":1059840,"submittedOn":"2026-10-01"}]},"custodians":[{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"San Francisco, CA","smaAssets":341645342}],"custodyNote":"Second 50 Financial has custody of $37.3M in client assets for 9 clients.","leadership":[{"name":"David Swift","title":"Founder/Principal/Chief Compliance Officer","crd":"5708601"},{"name":"Kathleen Adams","title":"Founding Principal","crd":"3266692"}],"ownership":[{"label":"Kathleen Adams","detail":"Founding principal in the 50% to 75% ownership band and a control person, since January 2021."},{"label":"David Swift","detail":"Founder/principal/chief compliance officer in the 25% to 50% ownership band and a control person, since January 2021."}],"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"California","offices":1,"addresses":[{"street":"111 N. Sepulveda BLVD, Suite 350","city":"Manhattan Beach","headquarters":true}]}],"brochureServices":["education planning","estate planning","insurance","philanthropic planning","tax planning"],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"424-260-1551","stateRegisteredReps":2,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Selection of other advisers (including private fund managers)"],"financialPlanningClients":"101-250","assetMix":[{"label":"Exchange-traded equity securities","percent":25},{"label":"Non-exchange-traded equity securities","percent":20},{"label":"U.S. government/agency bonds","percent":2},{"label":"U.S. state and local bonds","percent":7},{"label":"Investment grade corporate bonds","percent":8},{"label":"Securities issued by registered investment companies or business development companies","percent":27},{"label":"Securities issued by pooled investment vehicles (other than registered investment companies)","percent":1},{"label":"Cash and cash equivalents","percent":10}],"privateFunds":0},"sources":{"adv1FilingDate":"1 October 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/318626/PDF/318626.pdf","brochureDate":"1 October 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1059840","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Second 50 Financial have?","answer":"Second 50 Financial has 156 clients and manages $342 million for them, as of October 2026. They include 85 individual clients and 71 high-net-worth individuals.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 1 October 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Second 50 Financial offer?","answer":"Second 50 Financial provides financial planning, portfolio management for individuals and small businesses, selecting other managers, education planning, estate planning, insurance, philanthropic planning, and tax planning.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Second 50 Financial charge?","answer":"Second 50 Financial charges 0.50%–1.00% a year for its Portfolio Management Services. The fee is billed in advance.","source":"SECOND 50 FINANCIAL FIRM BROCHURE, filed 1 October 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Second 50 Financial use?","answer":"Second 50 Financial’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $342M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 1 October 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Second 50 Financial have?","answer":"Second 50 Financial has 2 investment adviser representatives registered with state securities authorities, out of 5 employees, and 3 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Second 50 Financial invest in?","answer":"At the end of its last fiscal year, Second 50 Financial’s separately managed accounts held 27% registered funds (mutual funds, ETFs, BDCs), 25% exchange-traded equities, 20% non-exchange-traded equities, 10% cash and equivalents, 8% investment grade corporate bonds, 7% state and local bonds, 2% U.S. government and agency bonds and 1% pooled vehicles (private funds and similar).","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Second 50 Financial?","answer":"Second 50 Financial’s direct owners are Kathleen Adams (50% to 75%) and David Swift (25% to 50%).","source":"Form ADV Part 1A, Schedules A and B, filed 1 October 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Second 50 Financial get paid?","answer":"Second 50 Financial is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Is Second 50 Financial registered with the SEC?","answer":"Yes, Second 50 Financial has been registered with the SEC as an investment adviser since 1 March 2022. Its CRD number is 318626 and its SEC file number is 801-123346.","source":"Form ADV Part 1A, Item 1, filed 1 October 2026; IAPD firm record","sourceRef":{"doc":"adv1","section":"identity"}},{"question":"How do I contact Second 50 Financial?","answer":"Second 50 Financial’s main office is at 111 N. Sepulveda BLVD, Suite 350, Manhattan Beach, CA 90266. Its phone number is 424-260-1551. Its website is second50financial.com.","source":"Form ADV Part 1A, Item 1.F, filed 1 October 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}