Schultz Financial Group provides financial planning, portfolio management for individuals and small businesses, selecting other managers, estate planning, insurance, philanthropic planning, and tax planning. Financial planning was provided to 51–100 clients last fiscal year.
Schultz Financial Group reports 116 clients. They include 57 high-net-worth individuals, 53 individual clients, and 6 corporations and other businesses. Of its assets, 0.0% ($0 across 0 accounts) are managed with discretion; $215M across 478 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 46% | 13% |
| High-net-worth individuals | 49% | 83% |
| Pension and profit-sharing plans | Fewer than 5 | 2% |
| Corporations and other businesses | 5% | 2% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 53 | $28.3M | 13.2% | $534K |
| High-net-worth individuals | 57 | $179M | 83.4% | $3.14M |
| Pension and profit-sharing plans | Fewer than 5 | $3.55M | 1.7% | — |
| Corporations and other businesses | 6 | $3.74M | 1.7% | $624K |
| Total | 116 | $215M | 100% | — |
- Clients
- 53
- Regulatory AUM
- $28.3M
- AUM share
- 13.2%
- Avg. per client
- $534K
- Clients
- 57
- Regulatory AUM
- $179M
- AUM share
- 83.4%
- Avg. per client
- $3.14M
- Clients
- Fewer than 5
- Regulatory AUM
- $3.55M
- AUM share
- 1.7%
- Avg. per client
- —
- Clients
- 6
- Regulatory AUM
- $3.74M
- AUM share
- 1.7%
- Avg. per client
- $624K
Total
- Clients
- 116
- Regulatory AUM
- $215M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
Schultz Financial Group is paid through hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 3 other services, listed under fee details.
Fee details and sources
Other fees
- Combined Wealth and Non-Discretionary Investment Management
- Negotiable fixed annual retainer generally between $20,000 and $150,000, payable quarterly or monthly in advance.
- Non-Discretionary Investment Management (Stand-Alone)
- Annual fee of 1% of the first million, .75% of the next million and .5% above $2 million of assets under management.
- Wealth Management Services (Stand-Alone)
- Financial planning and consulting fees generally between $150 and $500 per hour, depending on scope and professionals.
Schultz Family 2005 Trust owns 75% or more of Schultz Financial Group and is in turn owned by Russell Schultz (50–75%) and Vicki Schultz (50–75%). The leadership team of Schultz Financial Group includes President Alyssa Dalbey and Chief Compliance Officer Jennifer Specter. It has 4 employees.
Leadership
- Alyssa DalbeyVice President
Vicki SchultzExecutive Vice President
Jennifer SpecterChief Compliance Officer, Chief Operations Officer
Investment adviser representatives
5 representatives listed in the SEC register as of 9 October 2026.
Staff
- 4 employees
- 4 in advisory functions
- 4 state-registered reps
- Owns 75% or more of Schultz Financial Group Incorporated
Schultz Family 2005 Trust
Control person · since August 2005
- Owns 50% to 75% of Schultz Family 2005 Trust
Russell Schultz
Control person · since August 2005
- Owns 50% to 75% of Schultz Family 2005 Trust
Vicki Schultz
Control person · since August 2005
- Owns 10% to 25% of Schultz Financial Group Incorporated
Jennifer Specter
Control person · since August 2016
- Owns 5% to 10% of Schultz Financial Group Incorporated
Alyssa Dalbey
Control person · since December 2022
Schultz Financial Group’s regulatory assets grew from $154M (June 2021) to $215M (June 2026); clients were 116 in both filings and employees fell from 8 to 4.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Jun 2026June 2026 | $215M | 116 | 4 | 2 |
| Mar 2025March 2025 | $196M | 117 | 5 | 1 |
| Jul 2024July 2024 | $194M | 124 | 6 | 3 |
| Aug 2023August 2023 | $177M | 121 | 6 | 2 |
| Jun 2022June 2022 | $166M | 121 | 8 | 2 |
| Jun 2021June 2021 | $154M | 121 | 8 | 2 |
Besides its headquarters, Schultz Financial Group has 1 office (1 private residence, listed without an address), with 1 listed address in 1 state.
Nevada · 1 listed address
- 5190 Neil Road, Suite 450, RenoHQ
Contact and registration details
- Legal name
- Schultz Financial Group Incorporated
- Headquarters
- 5190 Neil Road, Suite 450, Reno, NV 89502
- Website
- sfginc.com
- Phone
- 775-850-5620
- @878590
- SEC file
- 801-18297
- Founded
- 1982
- Structure
- California corporation
- Fiscal year end
- December
Schultz Financial Group’s named custodian for separately managed accounts is Charles Schwab ($213M). Schultz Financial Group has custody of $118M for 86 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $213M100%
At year end, Schultz Financial Group’s separately managed accounts were mostly in funds (86%) and stocks (10%).
What the accounts hold
- Stocks10%
- Funds86%
- Registered funds84%
- Pooled vehicles2%
- Bonds1%
- Cash3%
How many clients does Schultz Financial Group have?
Schultz Financial Group has 116 clients and manages $215 million for them, as of June 2026. They include 57 high-net-worth individuals, 53 individual clients, and 6 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 16 June 2026
What services does Schultz Financial Group offer?
Schultz Financial Group provides financial planning, portfolio management for individuals and small businesses, selecting other managers, estate planning, insurance, philanthropic planning, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
Which custodians does Schultz Financial Group use?
Schultz Financial Group’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $213M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 16 June 2026
How many financial advisors does Schultz Financial Group have?
Schultz Financial Group has 4 investment adviser representatives registered with state securities authorities, out of 4 employees, and 4 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Schultz Financial Group invest in?
At the end of its last fiscal year, Schultz Financial Group’s separately managed accounts held 84% registered funds (mutual funds, ETFs, BDCs), 10% exchange-traded equities, 3% cash and equivalents, 2% pooled vehicles (private funds and similar) and 1% U.S. government and agency bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Schultz Financial Group?
Schultz Financial Group is owned through a trust by Russell and Vicki Schultz. Its direct owners are Jennifer Specter (10% to 25%), Schultz Family 2005 Trust (75% or more) and Alyssa Dalbey (5% to 10%).
Source: Form ADV Part 1A, Schedules A and B, filed 16 June 2026
How does Schultz Financial Group get paid?
Schultz Financial Group is paid through hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Schultz Financial Group?
Schultz Financial Group’s main office is at 5190 Neil Road, Suite 450, Reno, NV 89502. Its phone number is 775-850-5620. Its website is sfginc.com.