Salomon and Ludwin: $1.34B AUM, Fees & Advisors

Services and clients

Salomon and Ludwin provides financial planning, portfolio management for individuals and small businesses, estate planning, insurance, retirement plan services, and tax planning. Financial planning was provided to 251–500 clients last fiscal year.

Salomon and Ludwin reports 459 clients. They include 263 high-net-worth individuals and 196 individual clients. Of its assets, 100.0% ($1.34B across 1,602 accounts) are managed with discretion. A wrap fee program the firm both sponsors and manages holds $1.3B.

Clients and assets by client type

Clients459 clients reported

Assets$1.34B

Share of clients and assets by client type
Client type	Clients	Assets
Individuals (other than HNW)	43%	5%
High-net-worth individuals	57%	94%
State or municipal government entities	Fewer than 5	0%
Other investment advisers	Fewer than 5	2%

Client shares use reported counts. Client types without a reported count are excluded from that total.

Client breakdown and activity details

Salomon and Ludwin clients and regulatory assets by client type
Client type	Clients	Regulatory AUM	AUM share	Avg. per client
Individuals (other than HNW)	196	$62.9M	4.7%	$321K
High-net-worth individuals	263	$1.25B	93.5%	$4.76M
State or municipal government entities	Fewer than 5	$0	0.0%	—
Other investment advisers	Fewer than 5	$23.9M	1.8%	—
Total	459	$1.34B	100%	—

Individuals (other than HNW)

Clients: 196
Regulatory AUM: $62.9M
AUM share: 4.7%
Avg. per client: $321K

High-net-worth individuals

Clients: 263
Regulatory AUM: $1.25B
AUM share: 93.5%
Avg. per client: $4.76M

State or municipal government entities

Clients: Fewer than 5
Regulatory AUM: $0
AUM share: 0.0%
Avg. per client: —

Other investment advisers

Clients: Fewer than 5
Regulatory AUM: $23.9M
AUM share: 1.8%
Avg. per client: —

Total

Clients: 459
Regulatory AUM: $1.34B
AUM share: 100%
Avg. per client: —

Clients outside the U.S.: 0%
Clients advised without assets under management last fiscal year: 0
Private funds advised: 0
Financial planning clients last fiscal year: 251–500

Salomon and Ludwin fees and minimums

Salomon and Ludwin charges 0.05%–0.85% a year for its Fee for Advice and Portfolio Management. Each asset band is charged at its own rate. The fee is billed in advance and has a $7,500 annual minimum.

Fee rate by asset band
Asset band	Annual rate
$0–$2.5M	0.85%
$2.5M–$5M	0.70%
$5M–$7.5M	0.60%
$7.5M–$10M	0.50%
$10M–$12.5M	0.40%
$12.5M–$15M	0.30%
$15M–$17.5M	0.30%
$17.5M–$20M	0.30%
$20M–$22.5M	0.25%
$22.5M–$25M	0.25%
$25M–$27.5M	0.25%
$27.5M–$30M	0.15%
$30M–$32.5M	0.15%
$32.5M–$35M	0.10%
$35M–$37.5M	0.10%
$37.5M and above	0.05%

$0–$2.5M0.85%

$2.5M–$5M0.70%

$5M–$7.5M0.60%

$7.5M–$10M0.50%

$10M–$12.5M0.40%

$12.5M–$15M0.30%

$15M–$17.5M0.30%

$17.5M–$20M0.30%

$20M–$22.5M0.25%

$22.5M–$25M0.25%

$25M–$27.5M0.25%

$27.5M–$30M0.15%

$30M–$32.5M0.15%

$32.5M–$35M0.10%

$35M–$37.5M0.10%

$37.5M and above0.05%

Fee details and sources

Source

2A BROCHURE, filed 15 February 2026

Who owns Salomon and Ludwin

Daniel Ludwin owns 25% to 50% of Salomon and Ludwin. The leadership team of Salomon and Ludwin includes President Daniel Ludwin, Chief Operating Officer Sara Gochenour and Chief Financial Officer Dalal Salomon. It has 12 employees, 6 of them in advisory roles.

Leadership

Daniel Ludwin
President
Dalal Salomon
Chief Financial Officer
Sara Gochenour
Chief Operating Officer
Jacob Salomon
Chief Compliance Officer

Investment adviser representatives

6 representatives listed in the SEC register as of 9 October 2026.

Sara Frazier Gochenour
Allison Hope Gregory
Daniel Buford Ludwin
Dalal Maria Salomon
Jacob Eric Salomon
David Staples

Staff

12 employees
6 in advisory functions
6 state-registered reps
1 broker-dealer rep
1 insurance agent

Ownership chain

Salomon and Ludwin, LLC· the adviser

Daniel Ludwin
Control person · since January 2018
Owns 25% to 50% of Salomon and Ludwin, LLC
Daniel B. Ludwin Revocable Trust
Control person · since January 2018
Owns 25% to 50% of Salomon and Ludwin, LLC
Jacob Salomon
Control person · since July 2023
Owns 25% to 50% of Salomon and Ludwin, LLC
Dalal Salomon
Control person · since January 2018
Owns 10% to 25% of Salomon and Ludwin, LLC
Dalal M Salomon Revocable Trust
Control person · since January 2018
Owns 10% to 25% of Salomon and Ludwin, LLC

Growth and acquisitions

Salomon and Ludwin’s regulatory assets grew from $1.07B (July 2021) to $1.34B (July 2026); clients fell from 614 to 459 and employees rose from 10 to 12.

By annual filing

Regulatory AUMClientsEmployees

Figures from each annual filing

Salomon and Ludwin figures from each annual Form ADV filing
Filed	Regulatory AUM	Clients	Employees	Offices
July 2026	$1.34B	459	12	1
April 2025	$1.23B	439	11	1
July 2024	$1.71B	601	12	2
July 2023	$1.22B	2,034	11	1
May 2022	$1.07B	1,314	11	1
July 2021	$1.07B	614	10	1

Offices and registration details

Besides its headquarters, Salomon and Ludwin has 0 offices, with 1 listed address in Virginia.

Listed office addresses in Virginia

Virginia · 1 listed address

1401 Gaskins Road, RichmondHQ

Contact and registration details

Legal name: Salomon and Ludwin, LLC
Headquarters: 1401 Gaskins Road, Richmond, VA 23238
Website: salomonludwin.com
Phone: 804-592-4999
LinkedIn: @salomon-&-ludwin-llc
SEC file: 801-112494
Founded: 2009
Structure: Virginia LLC
Fiscal year end: December

Custodians

Salomon and Ludwin uses Charles Schwab ($1.33B) as custodian for its separately managed accounts. Salomon and Ludwin has custody of $946M in client assets for 398 clients.

Reported separately managed account assets by custodian

$1.33B

named custodians

Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $1.33B100%

Investments and reported holdings

At year end, Salomon and Ludwin’s separately managed accounts were mostly in funds (75%) and stocks (12%). Its reported 13F holdings for the quarter ended 30 June 2026 total $1.22B across 2,116 positions; the largest are iShares S&P 500 Growth (6.5%), iShares Short-term (6.4%) and State Street Technology (6.2%).

What the accounts hold

Separately managed account assets by class, year end

Stocks12%
Funds75%
Bonds3%
- State and local bonds2%
- U.S. government and agency bonds1%
Cash10%
Other1%
- Ria annuity sub-accounts, reit, de minimis corp bond1%

Reported 13F holdings

$1.22B
Reported 13F value: 2,116
Positions: 43.1%
In the 10 largest: +8.5%
Value vs. prior quarter

Ten largest positions, share of reported value

iShares S&P 500 GrowthETF6.5%
iShares Short-termETF6.4%
State Street TechnologyETF6.2%
JPMORGAN Ultra-shortETF5.0%
Vanguard S&P 500 ETFETF4.2%
State Street SPDRETF4.1%
iShares S&P 500 ValueETF3.4%
State Street SPDR S&PETF2.5%
Vanguard FTSE DevelopedETF2.5%
Vanguard Tax-exempt BondETF2.4%

Together, the ten largest are 43.1% of reported value.

The 50 largest positions and quarterly changesQuarter ended 30 June 2026 · filed 7 August 2026

Common questions

How many clients does Salomon and Ludwin have?

Salomon and Ludwin has 459 clients and manages $1.34 billion for them, as of July 2026. They include 263 high-net-worth individuals and 196 individual clients.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 17 July 2026

What services does Salomon and Ludwin offer?

Salomon and Ludwin provides financial planning, portfolio management for individuals and small businesses, estate planning, insurance, retirement plan services, and tax planning.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4

How much does Salomon and Ludwin charge?

Source: 2A BROCHURE, filed 15 February 2026

Which custodians does Salomon and Ludwin use?

Salomon and Ludwin’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $1.33B. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 17 July 2026

How many financial advisors does Salomon and Ludwin have?

Salomon and Ludwin has 6 investment adviser representatives registered with state securities authorities, out of 12 employees, and 6 perform investment advisory functions. 1 employee is a registered representative of a broker-dealer and 1 employee is a licensed insurance agent.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Salomon and Ludwin invest in?

At the end of its last fiscal year, Salomon and Ludwin’s separately managed accounts held 75% registered funds (mutual funds, ETFs, BDCs), 12% exchange-traded equities, 10% cash and equivalents, 2% state and local bonds, 1% U.S. government and agency bonds and 1% other. The 1% other category is described as: RIA Annuity Sub-Accounts, Reit, De Minimis Corp Bond.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Salomon and Ludwin?

Salomon and Ludwin’s direct owners are Dalal Salomon, Daniel Ludwin, Daniel B. Ludwin Revocable Trust, Dalal M Salomon Revocable Trust and Jacob Salomon, each holding 50% or less.

Source: Form ADV Part 1A, Schedules A and B, filed 17 July 2026

How does Salomon and Ludwin get paid?

Salomon and Ludwin is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

Is Salomon and Ludwin registered with the SEC?

Yes, Salomon and Ludwin has been registered with the SEC as an investment adviser since 22 February 2018. Its CRD number is 292456 and its SEC file number is 801-112494.

Source: Form ADV Part 1A, Item 1, filed 17 July 2026; IAPD firm record

How do I contact Salomon and Ludwin?

Salomon and Ludwin’s main office is at 1401 Gaskins Road, Richmond, VA 23238. Its phone number is 804-592-4999. Its website is salomonludwin.com.

Source: Form ADV Part 1A, Item 1.F, filed 17 July 2026