Sage Financial Group provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, portfolio management for institutions, and selecting other managers. Financial planning was provided to 251–500 clients last fiscal year. The firm advises 4 private funds.
Sage Financial Group reports 1,116 clients. They include 715 high-net-worth individuals, 386 individual clients and 7 charitable organizations. Of its assets, 91.0% ($3.91B across 4,041 accounts) are managed with discretion; $386M across 293 accounts are not. Of its clients, 1% are outside the U.S.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 35% | 4% |
| High-net-worth individuals | 64% | 93% |
| Pooled investment vehicles | <1% | 2% |
| Pension and profit-sharing plans | <1% | <1% |
| Charitable organizations | <1% | 1% |
| Other client typesCorporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 386 | $158M | 3.7% | $410K |
| High-net-worth individuals | 715 | $3.98B | 92.7% | $5.56M |
| Pooled investment vehicles | 4 | $87M | 2.0% | $21.8M |
| Pension and profit-sharing plans | Fewer than 5 | $22.2M | 0.5% | $7.4M |
| Charitable organizations | 7 | $44.5M | 1.0% | $6.36M |
| Corporations and other businesses | Fewer than 5 | $3.06M | 0.1% | $3.06M |
| Total | 1,116 | $4.29B | 100% | — |
- Clients
- 386
- Regulatory AUM
- $158M
- AUM share
- 3.7%
- Avg. per client
- $410K
- Clients
- 715
- Regulatory AUM
- $3.98B
- AUM share
- 92.7%
- Avg. per client
- $5.56M
- Clients
- 4
- Regulatory AUM
- $87M
- AUM share
- 2.0%
- Avg. per client
- $21.8M
- Clients
- Fewer than 5
- Regulatory AUM
- $22.2M
- AUM share
- 0.5%
- Avg. per client
- $7.4M
- Clients
- 7
- Regulatory AUM
- $44.5M
- AUM share
- 1.0%
- Avg. per client
- $6.36M
- Clients
- Fewer than 5
- Regulatory AUM
- $3.06M
- AUM share
- 0.1%
- Avg. per client
- $3.06M
Total
- Clients
- 1,116
- Regulatory AUM
- $4.29B
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 1%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 4
- Financial planning clients last fiscal year
- 251–500
Sage Financial Group charges 0.25%–1.00% a year for its Investment Advisory Services. Each asset band is charged at its own rate. The fee is billed in advance and has a $10,000 annual minimum.
| Asset band | Annual rate |
|---|---|
| $0–$1M | 1.00% |
| $1M–$3M | 0.75% |
| $3M–$5M | 0.50% |
| $5M–$10M | 0.30% |
| $10M and above | 0.25% |
Fee details and sources
The CFG Trust owns 25% to 50% of Sage Financial Group. The leadership team of Sage Financial Group includes President Mitchell Bednoff and Chief Compliance Officer John Sion. It has 28 employees, 21 of them in advisory roles.
Leadership
- Mitchell BednoffVice President, Partner
- Alan CohnCo-President, CFO, CIO, Director
- Stephen CohnCo-President, COO, Director
- John SionChief Compliance Officer, Partner
Investment adviser representatives
20 representatives listed in the SEC register as of 9 October 2026.
- Brandon Allen Baker
- Mitchell Evan Bednoff
- Andrew Cardwell Brown
- Ralph John Cetrulo III
- Alan Jeffrey Cohn
- Ross Cohn
- Stephen Leonard Cohn
- Joseph Michael Gallagher
- Adam Greene
- George Thomas Harris, III
- Daniel Scott Hochbaum
- Jeffrey E Karpel
- Benjamin Robert Kogan
- Ryan Adams Kraus
- William Anthony Malloy
- Jason Mardinly
- Gary David Mitchell
- Daphne Antigoni Richards
- John James Sion
- Lucile Allen Steitz
Staff
- 28 employees
- 21 in advisory functions
- 22 state-registered reps
- 2 soliciting firms
- Owns 25% to 50% of Sage Financial Group Inc.
The CFG Trust
Control person · since May 2026
Alan Cohn
Trustee · Control person · since May 2026
- Owns 25% to 50% of Sage Financial Group Inc.
The SFG Trust
Control person · since May 2026
Stephen Cohn
Trustee · Control person · since May 2026
- Owns 5% to 10% of Sage Financial Group Inc.
John Sion
Control person · since January 2007
- Owns 5% to 10% of Sage Financial Group Inc.
Mitchell Bednoff
since January 2007
Sage Financial Group’s regulatory assets grew 1.7× from $2.56B (May 2021) to $4.29B (June 2026); clients rose from 790 to 1,116 and employees from 24 to 28.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| June 2026 | $4.29B | 1,116 | 28 | 3 |
| July 2025 | $3.62B | 1,057 | 25 | 2 |
| July 2024 | $3.21B | 998 | 27 | 2 |
| July 2023 | $2.7B | 902 | 27 | 2 |
| July 2022 | $3.02B | 854 | 26 | 2 |
| May 2021 | $2.56B | 790 | 24 | 2 |
Besides its headquarters, Sage Financial Group has 2 offices (2 private residences, listed without an address), with 1 listed address in Pennsylvania.
Pennsylvania · 1 listed address
- Five Tower Bridge, 300 Barr Harbor Drive, Suite 200, West ConshohockenHQ
Contact and registration details
- Legal name
- Sage Financial Group Inc.
- Headquarters
- Five Tower Bridge, 300 Barr Harbor Drive, Suite 200, West Conshohocken, PA 19428
- Website
- sagefinancial.com
- Phone
- 484-342-4400
- @70394
- SEC file
- 801-61553
- Structure
- Pennsylvania corporation
- Fiscal year end
- December
Sage Financial Group uses Charles Schwab ($4.04B) as custodian for its separately managed accounts. Sage Financial Group has custody of $1.4B in client assets for 842 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $4.04B100%
At year end, Sage Financial Group’s separately managed accounts were mostly in funds (80%). Its reported 13F holdings for the quarter ended 31 March 2026 total $1.54B across 107 positions; the largest are Schwab Strategic TR (38.5%), iShares TR (6.4%) and iShares TR (4.9%).
What the accounts hold
- Stocks6%
- Funds80%
- Registered funds77%
- Pooled vehicles3%
- Bonds8%
- High-yield corporate bonds6%
- State and local bonds2%
- Cash6%
Reported 13F holdings
- $1.54B
- Reported 13F value
- 107
- Positions
- 76.1%
- In the 10 largest
- —
- Value vs. prior quarter
- Schwab Strategic TR · US Lrg Cap ETF38.5%
- iShares TR · Core S&P Mcp ETF6.4%
- iShares TR · Core S&P Scp ETF4.9%
- Invesco Exchange Traded FD T · S&P500 Eql Wgt4.6%
- Vanguard Index Fds · Value ETF4.5%
- Vanguard Intl Equity Index F · FTSE Emr Mkt ETF4.4%
- Vanguard Index Fds · Growth ETF4.0%
- Vanguard Intl Equity Index F · Allwrld EX US3.5%
- Vanguard Index Fds · S&P 500 ETF Shs3.2%
- Vanguard Index Fds · Large Cap ETF2.1%
Together, the ten largest are 76.1% of reported value.
How many clients does Sage Financial Group have?
Sage Financial Group has 1,116 clients and manages $4.29 billion for them, as of June 2026. They include 715 high-net-worth individuals, 386 individual clients and 7 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 June 2026
What services does Sage Financial Group offer?
Sage Financial Group provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, portfolio management for institutions, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Sage Financial Group charge?
Sage Financial Group charges 0.25%–1.00% a year for its Investment Advisory Services. Each asset band is charged at its own rate. The fee is billed in advance and has a $10,000 annual minimum.
Source: ADV PART 2A, filed 26 June 2026
Which custodians does Sage Financial Group use?
Sage Financial Group’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $4.04B. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 June 2026
How many financial advisors does Sage Financial Group have?
Sage Financial Group has 22 investment adviser representatives registered with state securities authorities, out of 28 employees, and 21 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Sage Financial Group invest in?
At the end of its last fiscal year, Sage Financial Group’s separately managed accounts held 77% registered funds (mutual funds, ETFs, BDCs), 6% exchange-traded equities, 6% high-yield corporate bonds, 6% cash and equivalents, 3% pooled vehicles (private funds and similar) and 2% state and local bonds. It advises 4 private funds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Sage Financial Group?
Sage Financial Group’s direct owners are John Sion, Mitchell Bednoff, the CFG Trust and the SFG Trust, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 30 June 2026
How does Sage Financial Group get paid?
Sage Financial Group is paid through a percentage of assets under management, fixed fees and performance-based fees. Its Form ADV lists no commissions among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Sage Financial Group registered with the SEC?
Yes, Sage Financial Group has been registered with the SEC as an investment adviser since 25 October 2002. Its CRD number is 116574 and its SEC file number is 801-61553.
Source: Form ADV Part 1A, Item 1, filed 30 June 2026; IAPD firm record
How do I contact Sage Financial Group?
Sage Financial Group’s main office is at Five Tower Bridge, 300 Barr Harbor Drive, Suite 200, West Conshohocken, PA 19428. Its phone number is 484-342-4400. Its website is sagefinancial.com.