Sage Capital Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, publishing newsletters, and educational seminars. Financial planning was provided to 1–10 clients last fiscal year.
Sage Capital Advisors reports 232 clients. They include 138 individual clients, 82 high-net-worth individuals, and 9 corporations and other businesses. Of its assets, 87.7% ($590M across 558 accounts) are managed with discretion; $82.6M across 2 accounts are not. Of its clients, 1% are outside the U.S. It advised 3 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 59% | 6% |
| High-net-worth individuals | 35% | 39% |
| Pension and profit-sharing plans | <1% | 13% |
| Charitable organizations | <1% | <1% |
| Corporations and other businesses | 4% | 43% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 138 | $37.4M | 5.6% | $271K |
| High-net-worth individuals | 82 | $262M | 38.9% | $3.19M |
| Pension and profit-sharing plans | Fewer than 5 | $84.6M | 12.6% | $42.3M |
| Charitable organizations | Fewer than 5 | $1.03M | 0.2% | $1.03M |
| Corporations and other businesses | 9 | $288M | 42.8% | $32M |
| Total | 232 | $673M | 100% | — |
- Clients
- 138
- Regulatory AUM
- $37.4M
- AUM share
- 5.6%
- Avg. per client
- $271K
- Clients
- 82
- Regulatory AUM
- $262M
- AUM share
- 38.9%
- Avg. per client
- $3.19M
- Clients
- Fewer than 5
- Regulatory AUM
- $84.6M
- AUM share
- 12.6%
- Avg. per client
- $42.3M
- Clients
- Fewer than 5
- Regulatory AUM
- $1.03M
- AUM share
- 0.2%
- Avg. per client
- $1.03M
- Clients
- 9
- Regulatory AUM
- $288M
- AUM share
- 42.8%
- Avg. per client
- $32M
Total
- Clients
- 232
- Regulatory AUM
- $673M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 1%
- Clients advised without assets under management last fiscal year
- 3
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1–10
Sage Capital Advisors is paid through a percentage of assets under management and hourly charges; its fees and minimums are set out in its brochures on the SEC website.
D Blair Corporation owns 50% to 75% of Sage Capital Advisors and is in turn owned by Diana Blair (75% or more). The leadership team of Sage Capital Advisors includes Chief Compliance Officer Diana Blair. It has 8 employees, 7 of them in advisory roles.
Leadership
- Diana BlairChief Compliance Officer/Manager
- Matthew JohnsonManager
Investment adviser representatives
8 representatives listed in the SEC register as of 9 October 2026.
- Diana Marie Blair
- J Timothy Dyer
- Dustin Michael Holt
- Matthew Allen Johnson
- Jeffrey William Malone
- Andrew Robert Nugent
- Carl Edward Rustin
- Travis Christopher Verdin
Staff
- 8 employees
- 7 in advisory functions
- 7 state-registered reps
- 2 insurance agents
- 1 soliciting firm
- Owns 50% to 75% of Sage Capital Advisors, LLC
D Blair Corporation
Control person · since July 2013
- Owns 75% or more of D Blair Corporation
Diana Blair
Control person · since July 2013
- Owns 50% to 75% of Sage Capital Advisors, LLC
Sage One LTD
Control person · since February 2007
- Owns 75% or more of Sage One LTD
Matthew Johnson
Control person · since February 2007
Sage Capital Advisors’ regulatory assets grew 2.2× from $309M (April 2021) to $673M (September 2026); clients rose from 155 to 232 and employees fell from 11 to 8.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| September 2026 | $673M | 232 | 8 | 3 |
| September 2025 | $630M | 237 | 8 | 3 |
| June 2025 | $581M | 230 | 8 | 4 |
| December 2023 | $556M | 207 | 8 | 4 |
| September 2022 | $360M | 194 | 8 | 4 |
| June 2022 | $401M | 179 | 7 | 4 |
| April 2021 | $309M | 155 | 11 | 4 |
Besides its headquarters, Sage Capital Advisors has 2 offices, with 3 listed addresses in California, South Dakota and Texas.
California · 1 listed address
- 5672 La Jolla Boulevard, La Jolla
South Dakota · 1 listed address
- 122 S. Phillips Avenue, Suite 260, Sioux FallsHQ
Texas · 1 listed address
- 990 Village Square DR, Tomball
Other business names
Sage Capital Advisors has reported 3 other business names to the SEC.
- Bayou City Investment Advisors
- Dyer Wealth Management
- Malone Capital Advisors, LLC
Contact and registration details
- Legal name
- Sage Capital Advisors, LLC
- Headquarters
- 122 S. Phillips Avenue, Suite 260, Sioux Falls, SD 57104
- Website
- sage-cap.com
- Phone
- 844-279-7243
- @sage-capital-advisors-llc
- SEC file
- 801-64637
- Structure
- Nevada LLC
- Fiscal year end
- June
Sage Capital Advisors uses Charles Schwab ($409M, 61%) and Fidelity ($264M, 39%) as custodians for its separately managed accounts. Sage Capital Advisors has custody of $169M in client assets for 79 clients.
The filed custodian amounts total more than regulatory assets under management. Each amount is shown as filed.
- Charles SchwabCharles Schwab & Co., Inc. · St. Petersburg, FL · $409M61%
- FidelityFidelity Brokerage Services LLC · Los Angeles, CA · $264M39%
At year end, Sage Capital Advisors’ separately managed accounts were mostly in stocks (54%) and funds (33%). Its reported 13F holdings for the quarter ended 30 June 2026 total $482M across 140 positions; the largest are Apple Inc. (8.6%), Alphabet Inc. (5.2%) and Amazon Com Inc. (3.6%).
What the accounts hold
- Stocks54%
- Funds33%
- Bonds5%
- U.S. government and agency bonds3%
- State and local bonds2%
- Cash8%
Reported 13F holdings
- $482M
- Reported 13F value
- 140
- Positions
- 35.7%
- In the 10 largest
- +11.8%
- Value vs. prior quarter
- Apple Inc.8.6%
- Alphabet Inc. · Cap Stk CL A5.2%
- Amazon Com Inc.3.6%
- Select Sector SPDR TR · ST Str Techn ETF3.1%
- Microsoft Corp.3.0%
- Nvidia Corporation2.8%
- State Str SPDR S&P 500 ETF T · TR Unit2.7%
- Johnson & Johnson2.4%
- Advanced Micro Devices Inc.2.2%
- United Parcel Svcs Inc. · CL B2.1%
Together, the ten largest are 35.7% of reported value.
How many clients does Sage Capital Advisors have?
Sage Capital Advisors has 232 clients and manages $673 million for them, as of September 2026. They include 138 individual clients, 82 high-net-worth individuals, and 9 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 29 September 2026
What services does Sage Capital Advisors offer?
Sage Capital Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, publishing newsletters, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Sage Capital Advisors use?
Sage Capital Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (St. Petersburg, FL), with $409M and Fidelity Brokerage Services LLC (Los Angeles, CA), with $264M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 29 September 2026
How many financial advisors does Sage Capital Advisors have?
Sage Capital Advisors has 7 investment adviser representatives registered with state securities authorities, out of 8 employees, and 7 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Sage Capital Advisors invest in?
At the end of its last fiscal year, Sage Capital Advisors’ separately managed accounts held 54% exchange-traded equities, 33% registered funds (mutual funds, ETFs, BDCs), 8% cash and equivalents, 3% U.S. government and agency bonds and 2% state and local bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Sage Capital Advisors?
Sage Capital Advisors is owned through holding companies by Matthew Johnson and Diana Blair. Its direct owners are D Blair Corporation (50% to 75%) and Sage One LTD (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 29 September 2026
How does Sage Capital Advisors get paid?
Sage Capital Advisors is paid through a percentage of assets under management and hourly charges. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Sage Capital Advisors?
Sage Capital Advisors’ main office is at 122 S. Phillips Avenue, Suite 260, Sioux Falls, SD 57104. Its phone number is 844-279-7243. Its website is sage-cap.com.