RS Asset Management provides financial planning and portfolio management for individuals and small businesses. Financial planning was provided to 1–10 clients last fiscal year.
RS Asset Management reports 251 clients. They include 168 individual clients and 83 high-net-worth individuals. Of its assets, 100.0% ($107M across 251 accounts) are managed with discretion. A wrap fee program the firm both sponsors and manages holds $107M.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 67% | 15% |
| High-net-worth individuals | 33% | 85% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 168 | $16.1M | 15.0% | $95.7K |
| High-net-worth individuals | 83 | $91.1M | 85.0% | $1.1M |
| Total | 251 | $107M | 100% | $427K |
- Clients
- 168
- Regulatory AUM
- $16.1M
- AUM share
- 15.0%
- Avg. per client
- $95.7K
- Clients
- 83
- Regulatory AUM
- $91.1M
- AUM share
- 85.0%
- Avg. per client
- $1.1M
Total
- Clients
- 251
- Regulatory AUM
- $107M
- AUM share
- 100%
- Avg. per client
- $427K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1–10
RS Asset Management charges 1.00%–2.00% a year for its Comprehensive Portfolio Management. The fee is billed in advance and requires an account of at least $100,000. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Financial planning and consulting
- Financial planning and consulting is billed hourly at $350, or as a flat fee generally from $1,500 to $10,000, with a retainer of 50% of the fee.
- Pension consulting services
- Pension consulting fees range from 1.00% to 2.00% of assets under management, negotiated with the plan sponsor or named fiduciary case by case.
William Roark owns 50% to 75% of RS Asset Management. The leadership team of RS Asset Management includes Chief Compliance Officer William Roark. It has 2 employees.
Staff
- 2 employees
- 2 in advisory functions
- 2 state-registered reps
- 2 broker-dealer reps
- Owns 50% to 75% of RS Asset Management, LLC
William Roark
Control person · since June 2011
- Owns 25% to 50% of RS Asset Management, LLC
Sean Soulvie
Control person · since June 2011
RS Asset Management’s regulatory assets went from $103M (January 2021) to $107M (March 2026); clients rose from 212 to 251 and employees were 2 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $107M | 251 | 2 | 1 |
| Jan 2025January 2025 | $150M | 285 | 2 | 1 |
| Jan 2024January 2024 | $129M | 247 | 2 | 1 |
| Jan 2023January 2023 | $115M | 458 | 2 | 1 |
| Jan 2022January 2022 | $101M | 409 | 2 | 1 |
| Jan 2021January 2021 | $103M | 212 | 2 | 1 |
Besides its headquarters, RS Asset Management has 0 offices, with 1 listed address in 1 state.
Colorado · 1 listed address
- 5731 Silverstone Ter, Suite 280, Colorado SpringsHQ
Contact and registration details
- Legal name
- RS Asset Management, LLC
- Headquarters
- 5731 Silverstone Ter, Suite 280, Colorado Springs, CO 80919
- Website
- rsassetmanagement.com
- Phone
- 719-219-8444
- SEC file
- 801-79114
- Structure
- Colorado LLC
- Fiscal year end
- December
RS Asset Management’s named custodian for separately managed accounts is LPL Financial ($107M). RS Asset Management does not have custody of client assets.
- LPL FinancialLPL Financial LLC · Boston, MA · $107M100%
At year end, RS Asset Management’s separately managed accounts were largely in bonds (39%) and funds (27%).
What the accounts hold
- Stocks10%
- Funds27%
- Bonds39%
- Cash23%
- Other1%
- Derivatives1%
How many clients does RS Asset Management have?
RS Asset Management has 251 clients and manages $107 million for them, as of March 2026. They include 168 individual clients and 83 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 3 March 2026
What services does RS Asset Management offer?
RS Asset Management provides financial planning and portfolio management for individuals and small businesses.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does RS Asset Management charge?
RS Asset Management charges 1.00%–2.00% a year for its Comprehensive Portfolio Management. The fee is billed in advance and requires an account of at least $100,000.
Source: RSAM - ADV PART 2A: FIRM BROCHURE, filed 3 March 2026
Which custodians does RS Asset Management use?
RS Asset Management’s separately managed account assets are held at LPL Financial LLC (Boston, MA), with $107M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 3 March 2026
How many financial advisors does RS Asset Management have?
RS Asset Management has 2 investment adviser representatives registered with state securities authorities, out of 2 employees, and 2 perform investment advisory functions. 2 employees are registered representatives of a broker-dealer and 0 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does RS Asset Management invest in?
At the end of its last fiscal year, RS Asset Management’s separately managed accounts held 39% U.S. government and agency bonds, 27% registered funds (mutual funds, ETFs, BDCs), 23% cash and equivalents, 10% exchange-traded equities and 1% derivatives.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Does RS Asset Management have a minimum investment?
Yes, RS Asset Management’s minimum account size for its Comprehensive Portfolio Management is $100K.
Source: RSAM - ADV PART 2A: FIRM BROCHURE, filed 3 March 2026
Who owns RS Asset Management?
RS Asset Management’s direct owners are Sean Soulvie (25% to 50%) and William Roark (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 3 March 2026
How does RS Asset Management get paid?
RS Asset Management is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact RS Asset Management?
RS Asset Management’s main office is at 5731 Silverstone Ter, Suite 280, Colorado Springs, CO 80919. Its phone number is 719-219-8444. Its website is rsassetmanagement.com.