ROI Financial Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, education planning, estate planning, insurance, and tax planning. Financial planning was provided to 251–500 clients last fiscal year.
ROI Financial Advisors reports 283 clients. They include 192 individual clients, 80 high-net-worth individuals, and 11 pension and profit-sharing plans. Of its assets, 97.2% ($257M across 1,507 accounts) are managed with discretion; $7.5M across 11 accounts are not. It advised 15 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 68% | 19% |
| High-net-worth individuals | 28% | 78% |
| Pension and profit-sharing plans | 4% | 3% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 192 | $50.9M | 19.3% | $265K |
| High-net-worth individuals | 80 | $206M | 77.9% | $2.57M |
| Pension and profit-sharing plans | 11 | $7.5M | 2.8% | $682K |
| Total | 283 | $264M | 100% | $933K |
- Clients
- 192
- Regulatory AUM
- $50.9M
- AUM share
- 19.3%
- Avg. per client
- $265K
- Clients
- 80
- Regulatory AUM
- $206M
- AUM share
- 77.9%
- Avg. per client
- $2.57M
- Clients
- 11
- Regulatory AUM
- $7.5M
- AUM share
- 2.8%
- Avg. per client
- $682K
Total
- Clients
- 283
- Regulatory AUM
- $264M
- AUM share
- 100%
- Avg. per client
- $933K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 15
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 251–500
ROI Financial Advisors charges 0.65%–1.50% for its Investment Supervisory Services. The brochure does not state whether the rate is annual. The fee is billed in arrears and is negotiable. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- 401(k) Plan Services
- For 401(k) plan clients, an additional fee of up to 0.50% (50 bps) covers plan enrollment, plan documents and other administrative services.
- Financial Planning Services
- Financial plans are priced by complexity from $600 to $4,800, or by module at $100 to $600 each; hourly planning is $250 an hour.
Lance Johnson owns 75% or more of ROI Financial Advisors. Lance Johnson is CEO. It has 8 employees, 5 of them in advisory roles.
Leadership
- Lance JohnsonManaging Member/Chief Compliance Officer/Chief Executive Officer
- Trevor BrunoMember and Investment Adviser Representative
Investment adviser representatives
2 representatives listed in the SEC register as of 9 October 2026.
- Trevor Patrick Bruno
- Lance Jarl Johnson
Staff
- 8 employees
- 5 in advisory functions
- 2 state-registered reps
- Owns 75% or more of Roi Financial Advisors, LLC
Lance Johnson
Control person · since December 2011
- Owns 10% to 25% of Roi Financial Advisors, LLC
Trevor Bruno
since January 2026
ROI Financial Advisors’ regulatory assets grew 2.3× from $116M (July 2021) to $264M (March 2026); clients rose from 150 to 283 and employees from 6 to 8.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $264M | 283 | 8 | 2 |
| March 2025 | $221M | 268 | 8 | 4 |
| March 2024 | $162M | 217 | 9 | 3 |
| March 2023 | $126M | 202 | 8 | 3 |
| March 2022 | $138M | 167 | 7 | 2 |
| July 2021 | $116M | 150 | 6 | 2 |
Besides its headquarters, ROI Financial Advisors has 1 office, with 2 listed addresses in Oregon.
Oregon · 2 listed addresses
- 14675 SW Millikan Way, BeavertonHQ
- One Monarch Center, Clackamas
Other business names
ROI Financial Advisors has reported 2 other business names to the SEC.
- Roi Fin
- Roi Financial
Contact and registration details
- Legal name
- Roi Financial Advisors, LLC
- Headquarters
- 14675 SW Millikan Way, Beaverton, OR 97003
- Website
- roifinancialadvisors.com
- Phone
- 503-941-5925
- @roi-financial
- SEC file
- 801-121903
- Founded
- 2012
- Structure
- Oregon LLC
- Fiscal year end
- December
ROI Financial Advisors uses Charles Schwab ($228M) as custodian for its separately managed accounts. ROI Financial Advisors has custody of $83.7M in client assets for 152 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $228M100%
At year end, ROI Financial Advisors’ separately managed accounts were mostly in stocks (60%) and funds (34%). Its reported 13F holdings for the quarter ended 30 June 2026 total $193M across 70 positions; the largest are Taiwan Semiconductor Manufac (6.3%), Alphabet Inc. (6.1%) and Nvidia Corporation (6.0%).
What the accounts hold
- Stocks60%
- Funds34%
- Cash6%
Reported 13F holdings
- $193M
- Reported 13F value
- 70
- Positions
- 51.9%
- In the 10 largest
- +15.6%
- Value vs. prior quarter
- Taiwan Semiconductor Manufac · Sponsored ADS6.3%
- Alphabet Inc. · Cap Stk CL A6.1%
- Nvidia Corporation6.0%
- Broadcom Inc.6.0%
- Eli Lilly & CO5.9%
- Apple Inc.5.6%
- Palo Alto Networks Inc.4.6%
- Costco Wholesale Corporation4.2%
- Amazon Com Inc.4.0%
- Walmart Inc.3.3%
Together, the ten largest are 51.9% of reported value.
How many clients does ROI Financial Advisors have?
ROI Financial Advisors has 283 clients and manages $264 million for them, as of March 2026. They include 192 individual clients, 80 high-net-worth individuals, and 11 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 March 2026
What services does ROI Financial Advisors offer?
ROI Financial Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, education planning, estate planning, insurance, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does ROI Financial Advisors charge?
ROI Financial Advisors charges 0.65%–1.50% for its Investment Supervisory Services. The brochure does not state whether the rate is annual. The fee is billed in arrears and is negotiable.
Source: ROI ADV 2A, filed 30 March 2026
Which custodians does ROI Financial Advisors use?
ROI Financial Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $228M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 March 2026
How many financial advisors does ROI Financial Advisors have?
ROI Financial Advisors has 2 investment adviser representatives registered with state securities authorities, out of 8 employees, and 5 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does ROI Financial Advisors invest in?
At the end of its last fiscal year, ROI Financial Advisors’ separately managed accounts held 60% exchange-traded equities, 34% registered funds (mutual funds, ETFs, BDCs) and 6% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns ROI Financial Advisors?
ROI Financial Advisors’ direct owners are Lance Johnson (75% or more) and Trevor Bruno (10% to 25%).
Source: Form ADV Part 1A, Schedules A and B, filed 30 March 2026
How does ROI Financial Advisors get paid?
ROI Financial Advisors is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is ROI Financial Advisors registered with the SEC?
Yes, ROI Financial Advisors has been registered with the SEC as an investment adviser since 29 July 2021. Its CRD number is 160100 and its SEC file number is 801-121903.
Source: Form ADV Part 1A, Item 1, filed 30 March 2026; IAPD firm record
How do I contact ROI Financial Advisors?
ROI Financial Advisors’ main office is at 14675 SW Millikan Way, Beaverton, OR 97003. Its phone number is 503-941-5925. Its website is roifinancialadvisors.com.