Rockbridge Asset Management provides portfolio management for individuals and small businesses, portfolio management for pooled vehicles, and portfolio management for institutions. The firm advises 2 private funds.
Rockbridge Asset Management reports 58 clients. They include 44 high-net-worth individuals, 12 individual clients and 2 pooled investment vehicles. Of its assets, 100.0% ($218M across 63 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 21% | 2% |
| High-net-worth individuals | 76% | 75% |
| Pooled investment vehicles | 3% | 18% |
| Charitable organizations | 0% | 4% |
| Corporations and other businesses | 0% | 1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 12 | $3.44M | 1.6% | $287K |
| High-net-worth individuals | 44 | $163M | 74.8% | $3.7M |
| Pooled investment vehicles | 2 | $39.5M | 18.1% | $19.7M |
| Charitable organizations | Fewer than 5 | $8.92M | 4.1% | — |
| Corporations and other businesses | Fewer than 5 | $3.19M | 1.5% | — |
| Total | 58 | $218M | 100% | — |
- Clients
- 12
- Regulatory AUM
- $3.44M
- AUM share
- 1.6%
- Avg. per client
- $287K
- Clients
- 44
- Regulatory AUM
- $163M
- AUM share
- 74.8%
- Avg. per client
- $3.7M
- Clients
- 2
- Regulatory AUM
- $39.5M
- AUM share
- 18.1%
- Avg. per client
- $19.7M
- Clients
- Fewer than 5
- Regulatory AUM
- $8.92M
- AUM share
- 4.1%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $3.19M
- AUM share
- 1.5%
- Avg. per client
- —
Total
- Clients
- 58
- Regulatory AUM
- $218M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 2
Rockbridge Asset Management charges 1.00% for its Separately Managed Accounts. The brochure does not state whether the rate is annual. The fee is billed in arrears.
Fee details and sources
Peter Keefe owns 75% or more of Rockbridge Asset Management. The leadership team of Rockbridge Asset Management includes Chief Operating Officer Dennis Kelly and Chief Compliance Officer Quinten Petro. It has 4 employees, 2 of them in advisory roles.
Staff
- 4 employees
- 2 in advisory functions
- 1 state-registered rep
- Owns 75% or more of Rockbridge Asset Management, LLC
Peter Keefe
Control person · since December 2023
Rockbridge Asset Management’s regulatory assets grew 1.6× from $138M (July 2024) to $218M (July 2026); clients rose from 26 to 58 and employees from 3 to 4.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Jul 2026July 2026 | $218M | 58 | 4 | 1 |
| Mar 2025March 2025 | $189M | 48 | 3 | 1 |
| Jul 2024July 2024 | $138M | 26 | 3 | 1 |
Besides its headquarters, Rockbridge Asset Management has 0 offices, with 1 listed address in 1 state.
Virginia · 1 listed address
- 225 Reinekers Lane, Suite 625, AlexandriaHQ
Contact and registration details
- Legal name
- Rockbridge Asset Management, LLC
- Headquarters
- 225 Reinekers Lane, Suite 625, Alexandria, VA 22314
- Website
- rockbridgeasset.com
- Phone
- 571-982-5398
- SEC file
- 801-129762
- Structure
- Virginia LLC
- Fiscal year end
- December
Rockbridge Asset Management’s named custodians for separately managed accounts are Fidelity ($153M, 89%) and Bofa Securities ($18.4M, 11%). Rockbridge Asset Management has custody of $52.5M for 12 clients.
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $153M89%
- Bofa SecuritiesBofa Securities, Inc. · New York, NY · $18.4M11%
At year end, Rockbridge Asset Management’s separately managed accounts were mostly in stocks (90%) and cash (10%). Its reported 13F holdings for the quarter ended 30 June 2026 total $155M across 31 positions; the largest are Markel Group Inc. (12.1%), Amazon.com Inc. (9.4%) and O'reilly Automotive Inc. (8.5%).
What the accounts hold
- Stocks90%
- Cash10%
How many clients does Rockbridge Asset Management have?
Rockbridge Asset Management has 58 clients and manages $218 million for them, as of July 2026. They include 44 high-net-worth individuals, 12 individual clients and 2 pooled investment vehicles.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 16 July 2026
What services does Rockbridge Asset Management offer?
Rockbridge Asset Management provides portfolio management for individuals and small businesses, portfolio management for pooled vehicles, and portfolio management for institutions.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Rockbridge Asset Management charge?
Rockbridge Asset Management charges 1.00% for its Separately Managed Accounts. The brochure does not state whether the rate is annual. The fee is billed in arrears.
Source: ROCKBRIDGE ASSET MANAGEMENT, LLC FORM ADV PART 2A FIRM BROCHURE 03.31.26, filed 31 March 2026
Which custodians does Rockbridge Asset Management use?
Rockbridge Asset Management’s separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $153M and Bofa Securities, Inc. (New York, NY), with $18.4M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 16 July 2026
How many financial advisors does Rockbridge Asset Management have?
Rockbridge Asset Management has 1 investment adviser representative registered with state securities authorities, out of 4 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Rockbridge Asset Management invest in?
At the end of its last fiscal year, Rockbridge Asset Management’s separately managed accounts held 90% exchange-traded equities and 10% cash and equivalents. It advises 2 private funds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Rockbridge Asset Management?
Rockbridge Asset Management’s direct owner is Peter Keefe (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 16 July 2026
How does Rockbridge Asset Management get paid?
Rockbridge Asset Management is paid through a percentage of assets under management and performance-based fees. Its Form ADV lists no commissions among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Rockbridge Asset Management?
Rockbridge Asset Management’s main office is at 225 Reinekers Lane, Suite 625, Alexandria, VA 22314. Its phone number is 571-982-5398. Its website is rockbridgeasset.com.