{"url":"https://nivawealth.com/firms/rockbridge-asset-management-329880","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/329880","regulatoryAum":218011000,"crd":"329880","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"720981","suffix":null,"lastName":"KEEFE","firstName":"PETER","middleName":"CREIGHTON"}],"total":1,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2024-07-11","regulatoryAum":137891000,"clients":26,"employees":3,"offices":1},{"filedOn":"2025-03-31","regulatoryAum":189431000,"clients":48,"employees":3,"offices":1},{"filedOn":"2026-07-16","regulatoryAum":218011000,"clients":58,"employees":4,"offices":1}],"secFileNumber":"801-129762","legalName":"Rockbridge Asset Management, LLC","displayName":"Rockbridge Asset Management","slug":"rockbridge-asset-management-329880","website":"https://rockbridgeasset.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":null,"organization":"Virginia limited liability company","fiscalYearEnd":"December","headquarters":{"street":"225 Reinekers Lane, Suite 625","city":"Alexandria","state":"VA","stateName":"Virginia","country":"United States","postalCode":"22314"},"tradeNames":[],"registration":{"secApproved":"22 March 2024","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":2971553.5714285714,"staff":{"employees":4,"advisory":2,"brokerDealerReps":0,"insuranceAgents":0,"promoters":0},"aum":{"regulatory":218011000,"discretionary":218011000,"discretionaryAccounts":63,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":12,"regulatoryAum":3441000},{"label":"High-net-worth individuals","clients":44,"regulatoryAum":162966000},{"label":"Pooled investment vehicles","clients":2,"regulatoryAum":39494000},{"label":"Charitable organizations","clients":0,"fewerThan5":true,"regulatoryAum":8917000},{"label":"Corporations and other businesses","clients":0,"fewerThan5":true,"regulatoryAum":3193000}],"feePrograms":[{"role":"main","program":"Separately Managed Accounts","feeBasis":"range","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1038271","versionId":1038271,"ratePeriod":"not_stated","fee_billing":"arrears","submittedOn":"2026-03-31","documentName":"ROCKBRIDGE ASSET MANAGEMENT, LLC FORM ADV PART 2A FIRM BROCHURE 03.31.26","fee_rate_low":1,"fee_rate_high":1,"fee_negotiable":null,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T17:40:31.714643+00:00","documents":[{"name":"ROCKBRIDGE ASSET MANAGEMENT, LLC FORM ADV PART 2A FIRM BROCHURE 03.31.26","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1038271","versionId":1038271,"submittedOn":"2026-03-31"}]},"custodians":[{"name":"Fidelity Brokerage Services LLC","shortName":"Fidelity","location":"Smithfield, RI","smaAssets":153452000},{"name":"Bofa Securities, Inc.","shortName":"Bofa Securities","location":"New York, NY","smaAssets":18380000}],"custodyNote":"Rockbridge Asset Management has custody of $52.5M for 12 clients.","otherCustodians":[],"leadership":[{"name":"Dennis Kelly","title":"Chief Financial Officer, Chief Operating Officer","crd":"8219198"},{"name":"Quinten Petro","title":"Chief Compliance Officer","crd":"7305617"},{"name":"Peter Keefe","title":"Managing Member","crd":"720981"}],"ownership":[{"label":"Peter Keefe","detail":"Managing member in the 75% or more ownership band and a control person, since December 2023."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"Virginia","offices":1,"addresses":[{"street":"225 Reinekers Lane, Suite 625","city":"Alexandria","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"571-982-5398","stateRegisteredReps":1,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Performance-based fees"],"activities":["Portfolio management for individuals and/or small businesses","Portfolio management for pooled investment vehicles (other than investment companies)","Portfolio management for businesses (other than small businesses) or institutional clients"],"financialPlanningClients":null,"assetMix":[{"label":"Exchange-traded equity securities","percent":90},{"label":"Cash and cash equivalents","percent":10}],"privateFunds":2},"sources":{"adv1FilingDate":"16 July 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/329880/PDF/329880.pdf","brochureDate":"31 March 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1038271","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Rockbridge Asset Management have?","answer":"Rockbridge Asset Management has 58 clients and manages $218 million for them, as of July 2026. They include 44 high-net-worth individuals, 12 individual clients and 2 pooled investment vehicles.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 16 July 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Rockbridge Asset Management offer?","answer":"Rockbridge Asset Management provides portfolio management for individuals and small businesses, portfolio management for pooled vehicles, and portfolio management for institutions.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Rockbridge Asset Management charge?","answer":"Rockbridge Asset Management charges 1.00% for its Separately Managed Accounts. The brochure does not state whether the rate is annual. The fee is billed in arrears.","source":"ROCKBRIDGE ASSET MANAGEMENT, LLC FORM ADV PART 2A FIRM BROCHURE 03.31.26, filed 31 March 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Rockbridge Asset Management use?","answer":"Rockbridge Asset Management’s separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $153M and Bofa Securities, Inc. (New York, NY), with $18.4M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 16 July 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Rockbridge Asset Management have?","answer":"Rockbridge Asset Management has 1 investment adviser representative registered with state securities authorities, out of 4 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Rockbridge Asset Management invest in?","answer":"At the end of its last fiscal year, Rockbridge Asset Management’s separately managed accounts held 90% exchange-traded equities and 10% cash and equivalents. It advises 2 private funds.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Rockbridge Asset Management?","answer":"Rockbridge Asset Management’s direct owner is Peter Keefe (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 16 July 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Rockbridge Asset Management get paid?","answer":"Rockbridge Asset Management is paid through a percentage of assets under management and performance-based fees. Its Form ADV lists no commissions among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Rockbridge Asset Management?","answer":"Rockbridge Asset Management’s main office is at 225 Reinekers Lane, Suite 625, Alexandria, VA 22314. Its phone number is 571-982-5398. Its website is rockbridgeasset.com.","source":"Form ADV Part 1A, Item 1.F, filed 16 July 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":{"url":"https://nivawealth.com/firms/rockbridge-asset-management-329880/holdings","form":"13F-HR","periodOfReport":"2026-06-30","filedOn":"2026-08-10","filingIndexUrl":"https://www.sec.gov/Archives/edgar/data/2056320/000205632026000008/0002056320-26-000008-index.html","totalValue":155144446,"positionCount":31,"top10Share":0.781998460969721,"top10":[{"issuer":"Markel Group Inc","titleOfClass":"COM","cusip":"570535104","value":18725460,"shares":9588,"shareType":"SH","priorValue":17971203,"priorShares":9389},{"issuer":"Amazon.Com Inc","titleOfClass":"COM","cusip":"023135106","value":14617392,"shares":61330,"shareType":"SH","priorValue":12758620,"priorShares":61260},{"issuer":"O'Reilly Automotive Inc","titleOfClass":"COM","cusip":"67103H107","value":13223664,"shares":143595,"shareType":"SH","priorValue":13466552,"priorShares":145884},{"issuer":"Copart Inc","titleOfClass":"COM","cusip":"217204106","value":13043823,"shares":462711,"shareType":"SH","priorValue":9162934,"priorShares":275992},{"issuer":"American Tower Corp","titleOfClass":"COM","cusip":"03027X100","value":12899621,"shares":78863,"shareType":"SH","priorValue":14325866,"priorShares":83010},{"issuer":"Microsoft Corp","titleOfClass":"COM","cusip":"594918104","value":11490881,"shares":30805,"shareType":"SH","priorValue":11419374,"priorShares":30849},{"issuer":"Berkshire Hathaway Inc Cl B Ne","titleOfClass":"COM","cusip":"084670702","value":11373865,"shares":22730,"shareType":"SH","priorValue":10954512,"priorShares":22860},{"issuer":"Apple Inc","titleOfClass":"COM","cusip":"037833100","value":9716130,"shares":33578,"shareType":"SH","priorValue":8575057,"priorShares":33788},{"issuer":"Mastercard Incorporated Cl A","titleOfClass":"COM","cusip":"57636Q104","value":8213491,"shares":15992,"shareType":"SH","priorValue":8268374,"priorShares":16548},{"issuer":"Lockheed Martin Corp","titleOfClass":"COM","cusip":"539830109","value":8018391,"shares":15739,"shareType":"SH","priorValue":9629746,"priorShares":15933}],"positionsListed":31,"positions":[{"issuer":"Markel Group Inc","titleOfClass":"COM","cusip":"570535104","value":18725460,"shares":9588,"shareType":"SH","priorValue":17971203,"priorShares":9389},{"issuer":"Amazon.Com Inc","titleOfClass":"COM","cusip":"023135106","value":14617392,"shares":61330,"shareType":"SH","priorValue":12758620,"priorShares":61260},{"issuer":"O'Reilly Automotive Inc","titleOfClass":"COM","cusip":"67103H107","value":13223664,"shares":143595,"shareType":"SH","priorValue":13466552,"priorShares":145884},{"issuer":"Copart Inc","titleOfClass":"COM","cusip":"217204106","value":13043823,"shares":462711,"shareType":"SH","priorValue":9162934,"priorShares":275992},{"issuer":"American Tower Corp","titleOfClass":"COM","cusip":"03027X100","value":12899621,"shares":78863,"shareType":"SH","priorValue":14325866,"priorShares":83010},{"issuer":"Microsoft Corp","titleOfClass":"COM","cusip":"594918104","value":11490881,"shares":30805,"shareType":"SH","priorValue":11419374,"priorShares":30849},{"issuer":"Berkshire Hathaway Inc Cl B Ne","titleOfClass":"COM","cusip":"084670702","value":11373865,"shares":22730,"shareType":"SH","priorValue":10954512,"priorShares":22860},{"issuer":"Apple Inc","titleOfClass":"COM","cusip":"037833100","value":9716130,"shares":33578,"shareType":"SH","priorValue":8575057,"priorShares":33788},{"issuer":"Mastercard Incorporated Cl A","titleOfClass":"COM","cusip":"57636Q104","value":8213491,"shares":15992,"shareType":"SH","priorValue":8268374,"priorShares":16548},{"issuer":"Lockheed Martin Corp","titleOfClass":"COM","cusip":"539830109","value":8018391,"shares":15739,"shareType":"SH","priorValue":9629746,"priorShares":15933},{"issuer":"Visa Inc Cl A","titleOfClass":"COM","cusip":"92826C839","value":7505437,"shares":21876,"shareType":"SH","priorValue":7441149,"priorShares":24620},{"issuer":"Alphabet Inc Cap Stock Cl A","titleOfClass":"COM","cusip":"02079K305","value":7341809,"shares":20544,"shareType":"SH","priorValue":5914534,"priorShares":20568},{"issuer":"CCC Intelligent Solutions Hld","titleOfClass":"COM","cusip":"12510Q100","value":3495905,"shares":677501,"shareType":"SH","priorValue":6381930,"priorShares":1063655},{"issuer":"Builders Firstsource Inc","titleOfClass":"COM","cusip":"12008R107","value":3238460,"shares":36192,"shareType":"SH","priorValue":2709398,"priorShares":32909},{"issuer":"Kinsale Cap Group Inc","titleOfClass":"COM","cusip":"49714P108","value":2951470,"shares":8949,"shareType":"SH","priorValue":3890482,"priorShares":11387},{"issuer":"State Street Spdr S&P 500 Etf","titleOfClass":"COM","cusip":"78462F103","value":2613695,"shares":3500,"shareType":"SH","putCall":"Put","priorValue":650340,"priorShares":1000},{"issuer":"CBRE Group Inc Cl A","titleOfClass":"COM","cusip":"12504L109","value":1521324,"shares":11295,"shareType":"SH","priorValue":1533678,"priorShares":11322},{"issuer":"SBA Communications Corp Cl A","titleOfClass":"COM","cusip":"78410G104","value":840479,"shares":4763,"shareType":"SH","priorValue":819760,"priorShares":4763},{"issuer":"JPMorgan Chase & Co","titleOfClass":"COM","cusip":"46625H100","value":793448,"shares":2424,"shareType":"SH","priorValue":713044,"priorShares":2424},{"issuer":"Akre Focus ETF","titleOfClass":"COM","cusip":"74316P579","value":569612,"shares":10709,"shareType":"SH","priorValue":353408,"priorShares":6687},{"issuer":"Chevron Corp","titleOfClass":"COM","cusip":"166764100","value":446723,"shares":2695,"shareType":"SH","priorValue":557595,"priorShares":2695},{"issuer":"Kla Corp New","titleOfClass":"COM","cusip":"482480100","value":340932,"shares":1130,"shareType":"SH"},{"issuer":"Ge Aerospace","titleOfClass":"COM","cusip":"369604301","value":327014,"shares":875,"shareType":"SH","priorValue":248299,"priorShares":875},{"issuer":"Lam Research Corp New","titleOfClass":"COM","cusip":"512807306","value":316331,"shares":730,"shareType":"SH"},{"issuer":"MPLX LP  Unit Rep Ltd","titleOfClass":"COM","cusip":"55336V100","value":303112,"shares":5381,"shareType":"SH","priorValue":307094,"priorShares":5381},{"issuer":"American Electric Power Co Inc","titleOfClass":"COM","cusip":"025537101","value":289490,"shares":2116,"shareType":"SH","priorValue":277365,"priorShares":2116},{"issuer":"Broadcom Inc","titleOfClass":"COM","cusip":"11135F101","value":264425,"shares":700,"shareType":"SH","priorValue":216657,"priorShares":700},{"issuer":"Ge Vernova Inc","titleOfClass":"COM","cusip":"36828A101","value":256119,"shares":218,"shareType":"SH"},{"issuer":"Procter And Gamble Co","titleOfClass":"COM","cusip":"742718109","value":252367,"shares":1721,"shareType":"SH","priorValue":248581,"priorShares":1721},{"issuer":"Isoenergy Ltd New","titleOfClass":"COM","cusip":"46500E867","value":99700,"shares":10000,"shareType":"SH","priorValue":105400,"priorShares":10000},{"issuer":"N-Able Inc Common Stock","titleOfClass":"COM","cusip":"62878D100","value":53876,"shares":14680,"shareType":"SH"}]},"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}