Rhodes Investment Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and selecting other managers.
Rhodes Investment Advisors reports 805 clients. They include 789 individuals and 16 pension and profit-sharing plans. Of its assets, 51.0% ($214M across 481 accounts) are managed with discretion; $205M across 324 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 98% | 80% |
| Pension and profit-sharing plans | 2% | 20% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 789 | $336M | 80.1% | $425K |
| Pension and profit-sharing plans | 16 | $83.6M | 19.9% | $5.22M |
| Total | 805 | $419M | 100% | $521K |
- Clients
- 789
- Regulatory AUM
- $336M
- AUM share
- 80.1%
- Avg. per client
- $425K
- Clients
- 16
- Regulatory AUM
- $83.6M
- AUM share
- 19.9%
- Avg. per client
- $5.22M
Total
- Clients
- 805
- Regulatory AUM
- $419M
- AUM share
- 100%
- Avg. per client
- $521K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Rhodes Investment Advisors charges 1.00%–3.00% a year for its Portfolio Management Program. The fee is billed in advance or in arrears, is negotiable and requires an account of at least $10,000. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Financial planning
- Hourly rate between $115 and $200 depending on the advisory agent; the plan fee is negotiated before preparation and billed at time of service.
- Stand-alone consultation
- Portfolio review, investment policy development and due diligence are billed hourly at rates not in excess of $200 per hour.
J. Rhodes owns 75% or more of Rhodes Investment Advisors. The leadership team of Rhodes Investment Advisors includes President J. Rhodes. It has 9 employees.
Staff
- 9 employees
- 9 in advisory functions
- 9 state-registered reps
- 9 broker-dealer reps
- 8 insurance agents
- Owns 75% or more of Rhodes Investment Advisors, Inc.
J. Rhodes
Control person · since December 2008
Rhodes Investment Advisors’ regulatory assets grew from $349M (July 2021) to $419M (August 2026); clients were 805 in both filings and employees fell from 12 to 9.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Aug 2026August 2026 | $419M | 805 | 9 | 4 |
| Oct 2025October 2025 | $376M | 815 | 9 | 4 |
| Jul 2024July 2024 | $266M | 799 | 9 | 4 |
| Jul 2023July 2023 | $252M | 779 | 11 | 4 |
| Jun 2022June 2022 | $322M | 837 | 11 | 4 |
| Jul 2021July 2021 | $349M | 835 | 12 | 2 |
Besides its headquarters, Rhodes Investment Advisors has 3 offices (1 private residence, listed without an address), with 3 listed addresses across 2 states.
Texas · 2 listed addresses
- 306 West 7th Street, Suite 1000, Fort WorthHQ
- 3309 Winthrop Ave., Fort Worth
Oklahoma · 1 listed address
- 1600 East 19th Street, Edmond
Other business names
Rhodes Investment Advisors has reported 5 other business names to the SEC.
- Craig S. Wade Dba Craig S. Wade Finacial Services
- David A. Burgess Dba Burgess Financial
- James D. Palmer, Dba Palmer Retirement Consultants
- John Rush Vann, JR., Dba John Rush Vann, JR. Investment Management
- Preferred Financial Services, Inc.
Contact and registration details
- Legal name
- Rhodes Investment Advisors, Inc.
- Headquarters
- 306 West 7th Street, Suite 1000, Fort Worth, TX 76012
- Website
- palmerretirement.com
- Phone
- 817-334-0455
- SEC file
- 801-117510
- Structure
- Texas corporation
- Fiscal year end
- April
Rhodes Investment Advisors’ named custodian for separately managed accounts is Wells Fargo Clearing Services ($214M). Rhodes Investment Advisors does not have custody of client assets.
- Wells Fargo Clearing ServicesWells Fargo Clearing Services, LLC · St. Louis, MO · $214M100%
At year end, Rhodes Investment Advisors’ separately managed accounts were mostly in funds (100%). Its reported 13F holdings for the quarter ended 30 June 2026 total $136M across 127 positions; the largest are Berkshire Hathaway Inc. Del (4.6%), Alphabet Inc. (3.2%) and Meta Platforms Inc. (3.2%).
What the accounts hold
- Funds100%
How many clients does Rhodes Investment Advisors have?
Rhodes Investment Advisors has 805 clients and manages $419 million for them, as of August 2026. They include 789 individuals and 16 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 28 August 2026
What services does Rhodes Investment Advisors offer?
Rhodes Investment Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Rhodes Investment Advisors charge?
Rhodes Investment Advisors charges 1.00%–3.00% a year for its Portfolio Management Program. The fee is billed in advance or in arrears, is negotiable and requires an account of at least $10,000.
Source: ADV PART 2A BROCHURE-AUGUST 2026, filed 28 August 2026
Which custodians does Rhodes Investment Advisors use?
Rhodes Investment Advisors’ separately managed account assets are held at Wells Fargo Clearing Services, LLC (St. Louis, MO), with $214M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 28 August 2026
How many financial advisors does Rhodes Investment Advisors have?
Rhodes Investment Advisors has 9 investment adviser representatives registered with state securities authorities, out of 9 employees, and 9 perform investment advisory functions. 9 employees are registered representatives of a broker-dealer and 8 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Rhodes Investment Advisors invest in?
At the end of its last fiscal year, Rhodes Investment Advisors’ separately managed accounts held 100% registered funds (mutual funds, ETFs, BDCs).
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Does Rhodes Investment Advisors have a minimum investment?
Yes, Rhodes Investment Advisors’ minimum account size for its Portfolio Management Program is $10K.
Source: ADV PART 2A BROCHURE-AUGUST 2026, filed 28 August 2026
Who owns Rhodes Investment Advisors?
Rhodes Investment Advisors’ direct owner is J. Rhodes (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 28 August 2026
How does Rhodes Investment Advisors get paid?
Rhodes Investment Advisors is paid through a percentage of assets under management, hourly charges and commissions. Its Form ADV lists no performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Rhodes Investment Advisors?
Rhodes Investment Advisors’ main office is at 306 West 7th Street, Suite 1000, Fort Worth, TX 76012. Its phone number is 817-334-0455. Its website is palmerretirement.com.