Reik & Co. provides portfolio management for individuals and small businesses and portfolio management for institutions.
Reik & Co. reports 60 clients. They include 50 high-net-worth individuals, 5 individual clients, and 2 pension and profit-sharing plans. Of its assets, 91.9% ($296M across 103 accounts) are managed with discretion; $26.1M across 2 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 8% | <1% |
| High-net-worth individuals | 83% | 77% |
| Pension and profit-sharing plans | 3% | 1% |
| Charitable organizations | 3% | 3% |
| Corporations and other businesses | 2% | 18% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 5 | $2.42M | 0.8% | $485K |
| High-net-worth individuals | 50 | $248M | 77.0% | $4.96M |
| Pension and profit-sharing plans | Fewer than 5 | $3.83M | 1.2% | $1.92M |
| Charitable organizations | Fewer than 5 | $10.8M | 3.4% | $5.4M |
| Corporations and other businesses | Fewer than 5 | $57M | 17.7% | $57M |
| Total | 60 | $322M | 100% | — |
- Clients
- 5
- Regulatory AUM
- $2.42M
- AUM share
- 0.8%
- Avg. per client
- $485K
- Clients
- 50
- Regulatory AUM
- $248M
- AUM share
- 77.0%
- Avg. per client
- $4.96M
- Clients
- Fewer than 5
- Regulatory AUM
- $3.83M
- AUM share
- 1.2%
- Avg. per client
- $1.92M
- Clients
- Fewer than 5
- Regulatory AUM
- $10.8M
- AUM share
- 3.4%
- Avg. per client
- $5.4M
- Clients
- Fewer than 5
- Regulatory AUM
- $57M
- AUM share
- 17.7%
- Avg. per client
- $57M
Total
- Clients
- 60
- Regulatory AUM
- $322M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
Reik & Co. is paid through a percentage of assets under management and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure.
William Reik owns 75% or more of Reik & Co.. The leadership team of Reik & Co. includes Chief Operating Officer Anne Marie Pierno. It has 5 employees, 4 of them in advisory roles.
Staff
- 5 employees
- 4 in advisory functions
- 4 state-registered reps
- Owns 75% or more of Reik & Co., LLC
William Reik
Control person · since November 2006
Reik & Co.’s regulatory assets fell from $397M (March 2021) to $322M (March 2026); clients fell from 71 to 60 and employees rose from 4 to 5.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $322M | 60 | 5 | 2 |
| Mar 2025March 2025 | $383M | 65 | 5 | 1 |
| Mar 2024March 2024 | $343M | 63 | 5 | 1 |
| Mar 2023March 2023 | $348M | 71 | 5 | 1 |
| Mar 2022March 2022 | $424M | 70 | 5 | 1 |
| Mar 2021March 2021 | $397M | 71 | 4 | 2 |
Besides its headquarters, Reik & Co. has 1 office (1 private residence, listed without an address), with 1 listed address with no US state reported.
Contact and registration details
- Legal name
- Reik & Co., LLC
- Headquarters
- Not reported
- Website
- Not reported
- Phone
- 212-262-4441
- SEC file
- 801-67284
- Structure
- New York LLC
- Fiscal year end
- December
Reik & Co.’s named custodians for separately managed accounts include Morgan Stanley ($273M, 86%), UBS Financial Services ($26.2M, 8%) and Merrill Lynch Professional Clearing ($13.7M, 4%). Reik & Co. does not have custody of client assets.
- Morgan StanleyMorgan Stanley & Co. LLC · New York, NY · $273M86%
- Merrill Lynch Professional ClearingMerrill Lynch Professional Clearing Corp. · New York, NY · $13.7M4%
- UBS Financial ServicesUBS Financial Services Inc. · Weehawken, NJ · $26.2M8%
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $5.89M2%
At year end, Reik & Co.’s separately managed accounts were mostly in stocks (94%). Its reported 13F holdings for the quarter ended 30 June 2026 total $384M across 60 positions; the largest are Church And Dwight CO (29.6%), William Sonoma Inc. (12.5%) and Cintas Corp. (10.6%).
What the accounts hold
- Stocks94%
- Funds5%
- Cash1%
How many clients does Reik & Co. have?
Reik & Co. has 60 clients and manages $322 million for them, as of March 2026. They include 50 high-net-worth individuals, 5 individual clients, and 2 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 16 March 2026
What services does Reik & Co. offer?
Reik & Co. provides portfolio management for individuals and small businesses and portfolio management for institutions.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Reik & Co. use?
Reik & Co.’s separately managed account assets are held at Morgan Stanley & Co. LLC (New York, NY), with $273M, UBS Financial Services Inc. (Weehawken, NJ), with $26.2M, Merrill Lynch Professional Clearing Corp. (New York, NY), with $13.7M and Fidelity Brokerage Services LLC (Smithfield, RI), with $5.89M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 16 March 2026
How many financial advisors does Reik & Co. have?
Reik & Co. has 4 investment adviser representatives registered with state securities authorities, out of 5 employees, and 4 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Reik & Co. invest in?
At the end of its last fiscal year, Reik & Co.’s separately managed accounts held 94% exchange-traded equities, 5% pooled vehicles (private funds and similar) and 1% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Reik & Co.?
Reik & Co.’s direct owner is William Reik (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 16 March 2026
How does Reik & Co. get paid?
Reik & Co. is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Reik & Co.?
Its phone number is 212-262-4441.