Rebalance provides financial planning, portfolio management for individuals and small businesses, and pension consulting. Financial planning was provided to 251–500 clients last fiscal year.
Rebalance reports 656 clients. They include 439 individual clients, 197 high-net-worth individuals, and 17 pension and profit-sharing plans. Of its assets, 100.0% ($1.93B across 1,727 accounts) are managed with discretion. Of its clients, 2% are outside the U.S.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 67% | 21% |
| High-net-worth individuals | 30% | 72% |
| Pension and profit-sharing plans | 3% | <1% |
| Charitable organizations | <1% | 7% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 439 | $404M | 21.0% | $921K |
| High-net-worth individuals | 197 | $1.38B | 71.5% | $7M |
| Pension and profit-sharing plans | 17 | $14.4M | 0.7% | $845K |
| Charitable organizations | Fewer than 5 | $130M | 6.8% | $43.4M |
| Total | 656 | $1.93B | 100% | — |
- Clients
- 439
- Regulatory AUM
- $404M
- AUM share
- 21.0%
- Avg. per client
- $921K
- Clients
- 197
- Regulatory AUM
- $1.38B
- AUM share
- 71.5%
- Avg. per client
- $7M
- Clients
- 17
- Regulatory AUM
- $14.4M
- AUM share
- 0.7%
- Avg. per client
- $845K
- Clients
- Fewer than 5
- Regulatory AUM
- $130M
- AUM share
- 6.8%
- Avg. per client
- $43.4M
Total
- Clients
- 656
- Regulatory AUM
- $1.93B
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 2%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 251–500
Rebalance charges 0.12%–0.75% a year for its Rebalance360. The fee is negotiable and requires an account of at least $1,000,000. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- BetterK 401(k) Services
- The annual fee for 401(k) and cash balance pension plan clients is 0.75% of plan assets, payable quarterly, with a $1,000,000 account minimum.
Penny Investor, Inc owns 25% to 50% of Rebalance and is in turn owned by Mitchell Tuchman (75% or more). The leadership team of Rebalance includes Chief Investment Officer Mitchell Tuchman and Chief Compliance Officer Svetlana Kot. It has 18 employees, 7 of them in advisory roles.
Leadership
- Svetlana KotChief Compliance Officer
- Scott PuritzManaging Director
- Mitchell TuchmanManaging Director/Chief Investment Officer
Investment adviser representatives
9 representatives listed in the SEC register as of 9 October 2026.
- Sarah Swift Brandon
- Sonja Grace Breeding
- Matthew Peter Jude
- Svetlana A Kot
- Daniel James Mavraides
- Heidi Bao Phan
- Scott David Puritz
- Mitchell Jay Tuchman
- Christie Marie Whitney MS.
Staff
- 18 employees
- 7 in advisory functions
- 9 state-registered reps
- Owns 25% to 50% of Rebalance LLC
Penny Investor, Inc
Control person · since February 2017
- Owns 75% or more of Penny Investor, Inc
Mitchell Tuchman
Control person · since February 2017
- Owns 25% to 50% of Rebalance LLC
Somerset Group Enterprise,inc.
Control person · since February 2017
- Owns 75% or more of Somerset Group Enterprise,inc.
Scott Puritz
Control person · since February 2017
Rebalance’s regulatory assets grew 2.0× from $984M (July 2021) to $1.93B (July 2026); clients were 656 in both filings and employees rose from 17 to 18.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| July 2026 | $1.93B | 656 | 18 | 11 |
| March 2025 | $1.56B | 652 | 18 | 11 |
| March 2024 | $1.31B | 673 | 20 | 12 |
| May 2023 | $1.18B | 695 | 21 | 11 |
| March 2022 | $1.46B | 681 | 19 | 1 |
| July 2021 | $984M | 655 | 17 | 2 |
Besides its headquarters, Rebalance has 10 offices (9 private residences, listed without an address), with 2 listed addresses in California.
California · 2 listed addresses
- 635 Bryant Street, #6, Palo AltoHQ
- 150 S Rodeo Drive, Beverly Hills
Contact and registration details
- Legal name
- Rebalance LLC
- Headquarters
- 635 Bryant Street, #6, Palo Alto, CA 94301
- Website
- rebalance360.com
- Phone
- 650-396-3900
- @rebalance360
- SEC file
- 801-72723
- Founded
- 2011
- Structure
- Delaware LLC
- Fiscal year end
- December
Rebalance uses Charles Schwab ($1.14B, 59%) and Fidelity ($784M, 41%) as custodians for its separately managed accounts. Rebalance does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $1.14B59%
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $784M41%
At year end, Rebalance’s separately managed accounts were mostly in funds (89%). Its reported 13F holdings for the quarter ended 30 June 2026 total $1.91B across 103 positions; the largest are Schwab U.S. Broad Market ETF (22.4%), Vanguard Total Stock Market ETF (13.6%) and Schwab International Equity ETF (10.5%).
What the accounts hold
- Stocks6%
- Funds89%
- Bonds3%
- Cash2%
Reported 13F holdings
- $1.91B
- Reported 13F value
- 103
- Positions
- 80.6%
- In the 10 largest
- +10.8%
- Value vs. prior quarter
- Schwab U.S. Broad Market ETFETF22.4%
- Vanguard Total Stock Market ETFETF13.6%
- Schwab International Equity ETFETF10.5%
- iShares Core U.S. Aggregate Bond ETFETF8.5%
- Vanguard FTSE Developed Markets ETFETF6.2%
- Vanguard Intermediate-term Corporate Bond ETFETF5.2%
- Schwab Emerging Markets Equity ETFETF4.4%
- iShares Broad Usd High Yield Corporate Bond ETFETF3.7%
- iShares Core S&P Small Cap ETFETF3.2%
- Vanguard Real Estate ETFETF3.1%
Together, the ten largest are 80.6% of reported value.
How many clients does Rebalance have?
Rebalance has 656 clients and manages $1.93 billion for them, as of July 2026. They include 439 individual clients, 197 high-net-worth individuals, and 17 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 July 2026
What services does Rebalance offer?
Rebalance provides financial planning, portfolio management for individuals and small businesses, and pension consulting.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Rebalance charge?
Rebalance charges 0.12%–0.75% a year for its Rebalance360. The fee is negotiable and requires an account of at least $1,000,000.
Source: ADV FORM 2A, filed 31 March 2026
Which custodians does Rebalance use?
Rebalance’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $1.14B and Fidelity Brokerage Services LLC (Smithfield, RI), with $784M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 July 2026
How many financial advisors does Rebalance have?
Rebalance has 9 investment adviser representatives registered with state securities authorities, out of 18 employees, and 7 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Rebalance invest in?
At the end of its last fiscal year, Rebalance’s separately managed accounts held 89% registered funds (mutual funds, ETFs, BDCs), 6% exchange-traded equities, 3% U.S. government and agency bonds and 2% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Does Rebalance have a minimum investment?
Yes, Rebalance’s minimum account size for its Rebalance360 is $1M.
Source: ADV FORM 2A, filed 31 March 2026
Who owns Rebalance?
Rebalance is owned through holding companies by Mitchell Tuchman and Scott Puritz. Its direct owners are Penny Investor, Inc and Somerset Group Enterprise,inc., each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 30 July 2026
How does Rebalance get paid?
Rebalance is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Rebalance registered with the SEC?
Yes, Rebalance has been registered with the SEC as an investment adviser since 28 September 2011. Its CRD number is 158242 and its SEC file number is 801-72723.
Source: Form ADV Part 1A, Item 1, filed 30 July 2026; IAPD firm record
How do I contact Rebalance?
Rebalance’s main office is at 635 Bryant Street, #6, Palo Alto, CA 94301. Its phone number is 650-396-3900. Its website is rebalance360.com.