RCW Management provides financial planning and portfolio management for individuals and small businesses.
RCW Management reports 128 clients. They include 74 individual clients and 54 high-net-worth individuals. Of its assets, 100.0% ($180M across 367 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 58% | 21% |
| High-net-worth individuals | 42% | 79% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 74 | $37.8M | 21.1% | $511K |
| High-net-worth individuals | 54 | $142M | 78.9% | $2.63M |
| Total | 128 | $180M | 100% | $1.4M |
- Clients
- 74
- Regulatory AUM
- $37.8M
- AUM share
- 21.1%
- Avg. per client
- $511K
- Clients
- 54
- Regulatory AUM
- $142M
- AUM share
- 78.9%
- Avg. per client
- $2.63M
Total
- Clients
- 128
- Regulatory AUM
- $180M
- AUM share
- 100%
- Avg. per client
- $1.4M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
RCW Management charges 1.00%–1.50% a year for its Investment Management Fees. The fee is billed in advance and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning Services
- Financial planning is billed at an hourly rate of $250 to $500, with services generally ranging from $500 to $10,000.
Michelle Barron owns 75% or more of RCW Management. The leadership team of RCW Management includes Chief Compliance Officer Michelle Barron. It has 4 employees, 2 of them in advisory roles.
Staff
- 4 employees
- 2 in advisory functions
- 2 state-registered reps
- Owns 75% or more of RCW Management, LLC
Michelle Barron
Control person · since November 2017
- Owns 75% or more of RCW Management, LLC
Michelle L. Barron Revocable Trust
since January 2023
RCW Management’s regulatory assets grew Infinity× from $0 (April 2021) to $180M (July 2026); employees rose from 3 to 4.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Jul 2026July 2026 | $180M | 128 | 4 | 1 |
| Feb 2025February 2025 | $152M | 122 | 4 | 1 |
| May 2024May 2024 | $134M | 108 | 4 | 1 |
| Feb 2023February 2023 | $115M | 97 | 4 | 1 |
| Jun 2022June 2022 | $126M | 94 | 3 | 1 |
| Apr 2021April 2021 | $0 | 0 | 3 | 1 |
Besides its headquarters, RCW Management has 0 offices, with 1 listed address in 1 state.
Florida · 1 listed address
- 10175 Fortune Pkwy, Unit 603, JacksonvilleHQ
Contact and registration details
- Legal name
- RCW Management, LLC
- Headquarters
- 10175 Fortune Pkwy, Unit 603, Jacksonville, FL 32256
- Website
- rivercitywealth.com
- Phone
- 904-374-9098
- @river-city-wealth-management
- SEC file
- 801-121329
- Structure
- Florida LLC
- Fiscal year end
- December
RCW Management’s named custodian for separately managed accounts is Charles Schwab ($180M). RCW Management has custody of $71.5M for 75 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $180M100%
At year end, RCW Management’s separately managed accounts were mostly in funds (87%). Its reported 13F holdings for the quarter ended 30 June 2026 total $112M across 68 positions; the largest are Schwab Strategic TR (8.1%), Vanguard World FD (7.6%) and Schwab Strategic TR (7.3%).
What the accounts hold
- Stocks3%
- Funds87%
- Bonds8%
- Cash2%
How many clients does RCW Management have?
RCW Management has 128 clients and manages $180 million for them, as of July 2026. They include 74 individual clients and 54 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 1 July 2026
What services does RCW Management offer?
RCW Management provides financial planning and portfolio management for individuals and small businesses.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does RCW Management charge?
RCW Management charges 1.00%–1.50% a year for its Investment Management Fees. The fee is billed in advance and is negotiable.
Which custodians does RCW Management use?
RCW Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $180M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 1 July 2026
How many financial advisors does RCW Management have?
RCW Management has 2 investment adviser representatives registered with state securities authorities, out of 4 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does RCW Management invest in?
At the end of its last fiscal year, RCW Management’s separately managed accounts held 87% registered funds (mutual funds, ETFs, BDCs), 8% investment grade corporate bonds, 3% exchange-traded equities and 2% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns RCW Management?
RCW Management’s direct owners are Michelle Barron (75% or more) and Michelle L. Barron Revocable Trust (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 1 July 2026
How does RCW Management get paid?
RCW Management is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact RCW Management?
RCW Management’s main office is at 10175 Fortune Pkwy, Unit 603, Jacksonville, FL 32256. Its phone number is 904-374-9098. Its website is rivercitywealth.com.
